Danielle Butler Mcclure Email and Phone Number

Instrumental in the digital health product management for the $1B business, managed multiple products, regulated and unregulated, in the company’s R&D portfolio.Led product and design execution for Embecta’s future AID (automated insulin delivery) system, currently in development with Tidepool with breakthrough device designation, which will be the first and only designed exclusively for Type 2 users, a $1B+ market opportunity.Managed and delivered on the product roadmap for the BD Diabetes Care App, a consumer facing mobile application with over 600K downloads, available globally on iOS and Android in 9 local markets, representing 85% of the company’s $1B revenue.Headed product development for a reimbursable digital health application (DiGA) in the German market which achieved positive clinical outcomes and was submitted to BfArM for review. The DiGA market is estimated to reach over $1B in value by 2027 according to E&Y.Conducted market research to ensure product/market fit and to ensure target product population needs were addressed (ie, accessibility for an audience with existing comorbidities).Translated commercial business requirements to software development solutions and activities, including organizing releases, features, sprints and ensuring timely delivery.Collaborated with cross functional and global leaders, including regulatory, medical and clinical affairs, product security, legal and privacy, to achieve CE Marking, positive health outcomes, and align with laws and standards, such as GDPR and applicable ISO certifications.Directly managed day to day responsibilities and development activities of 20 offshore team members.

Created and grew the data analytics foundation and reporting process for BD's growing Digital Diabetes platform.Developed and reported product analytics for the BD Digital Health platform, to inform key business decisions and supported the global business case resulting in $3M+ in annual funding.Created, executed and analyzed A/B tests with feature hypotheses to better understand user preferences and recommend feature updates accordingly. Tests led to a 127% increase in weekly retention from 11% to 25%Facilitated analytics service implementation to support robust user experience testing, business case substantiation and future clinical studies to obtain reimbursement for digital therapeutic solutions.Executed app store optimization and digital acquisition strategy which led to cost per install below $2.50.

Executed 4 6-month rotations throughout Corporate FinanceEnhanced monthly reporting process of actuals and participated in projection and budget process; performed variance analysis and consolidated data for 20+ functions for management review.Assisted audits of manufacturing plant, customer service center and travel & expenses finances.Acted as MedMined finance business partner (Annualized Revenue $30M) and collaborated with Infusion contracts, implementation, and FP&A teams (Annualized Revenue $1B).Supported manufacturing plant for all cost accounting activities, including monthly close, quarterly projections and annual budgeting process; maintained and updated costs in domestic and global manufacturing plants.