Danielle W. Email & Phone Number

Kansas City Metropolitan Area

Kansas City, Missouri, United States

+ Developed, drove, and oversaw implementation and execution of annual digital media strategies and growth of select verticals and clients + Verticals included healthcare/pharmaceutical; advocacy (HIV awareness, smoking cessation, and substance abuse cessation); travel/tourism; real-estate among others across the US, Canada, and Turkey + Translated client's business objectives and annual media goals into robust, tactical brand strategies and integrated marketing campaigns that resonated with client's core, target audience segments+ Translated campaign results into clear, analytical overviews with thoughtful, vetted optimizations to improve campaign performance+ Established, built, and evolved external client and internal peer relationships+ Served as a collaborative peer and partner, bringing ease and resolve to client and colleague campaign concerns/uncertainties+ As Director (or lead/owner) served as point of escalation and resolution to ensure account team cohesion and full client support in meeting deliverables

+ Developed, streamlined, and implemented strategic initiatives enhancing firmwide efficiencies for Federal pursuits+ Managed complex (major Federal pursuits) proposal and initiatives over $20M in value+ Created marketing plans, developed proposal strategies, created tradeshow and event logistics/tactics, and developed content (collateral) for the development of complicated and Strategic Sectors that I directly supported (Healthcare, Federal, Transportation, and Logistics), as well as the Geotechnical Service Line (Exploration/Drilling, Geophysical, and Geostructural Design and Instrumentation)+ Developed best practices, crafted level of effort overview, and partnered with/trained nationwide Regional Federal Team Leads (peers in various offices nationwide)+ Managed, led, and organized prime and joint venture pursuits

United States

+ Managed strategy, production, and delivery of proposals, marketing collateral, events, and conferences, print production and marketing QA/QC for the Infrastructure and Development Services (Transportation), Water Resources, and Field Services Divisions+ Led, tracked, and managed marketing pursuits, opportunities, and requests for proposals; recommended go/no go decisions; managed proposal submissions, interview collateral, and (win or lose) internal and external debrief; and created tradeshow and event plans+ Managed proposal refresh of all Shafer, Kline & Warren (SKW) collateral+ Led rebranding process from SKW to McClure Engineering following firm's acquisition

United States

+ Promoted direct client relationships and internal team collaboration of 50 benefits administration clients for Lockton Affinity's new marketplace (startup), Mylo+ Managed and developed multi-channel, integrated marketing collateral, including B2B presentations and sales tools as well as B2C emails, digital, and print ads, brochures, and product fact sheets+ Led development and provided oversight of all print and digital components of Lockton Marketplace to Mylo/Mylo Benefits rebranding - including new logo development, brand voice/position, and all associated collateral

United States

+ Developed processes and communication strategies to improve customer interactions with City Department+ Redesigned construction signage used for all ongoing and new engineering projects to increase safety, communication, and project identification+ Created best practices (in collaboration with various internal Departments) for public meetings; hosted more than 10 public meetings annually to discuss and inform customers of planned infrastructure work+ Managed multi-million dollar marketing budget and delivered engaging activities within established budget+ Advised local government leadership and presented to the US Department of Energy grant managers of marketing strategies, activities, and progress; and compiled and reported grant (campaign) results+ Managed all social media channels; authored social media posts and videos -- boosting program interest across KC Metro and nationally+ Created collateral and content as well as brand voice and position for the newly launched energy efficiency program

Kansas City Metropolitan Area

+ Created, wrote, edited, and maintained collateral including resumes, project sheets, technical reports, publications, and presentations for Corporate Marketing+ Led business development presentations and advertisements--increasing new clientele

Bachelor’S Degree

Activities and Societies: Delta Sigma Theta Sorority, Inc.

Master Of Public Administration - Mpa, Health Services Administration