Douglas Hunter Email & Phone Number

London, GB

Uxbridge, Greater London

• Responsible for gathering, utilising and delivering consumer and customer data analysis, analytic models and business insights using SAS, Python, R and Power BI which address key commerce issues such as segmentation.
• Provide insights into Marketing, CX, CRM, Product and Direct Comms. to allow each function to leverage insight data in their decisions making.
• Implemented successful migration of legacy CRM system to Salesforce CRM Service Cloud and Marketing Cloud with minimal loss of subscribers.
• Drove reporting, predictive analytics and data visualisation with a conceptual data model and the Logical Data Dictionary (LDD) as foundation.
• Introduced framework, documentation and successfully implemented a Data Council across the Organisation.
• GDPR Champion and Data Steward for the Canon Imaging Group, responsible for implementing the GDPR Accountability Framework.

Provide independent advice to a range of international clients, normally to do with research,segmentation, customer insights across a variety of industry sectors.

Basingstoke

• Data analysis and reporting for in-house readership online survey (Contract).
• Responsible for project design, data analysis and reporting for research agency (Contract).
• Round table panel member in data analytics, privacy and the new European Data Protection legislation.
• Volunteer work for Association of Users of Research Agencies (AURA); Chaired International seminar, variety of back office roles and set up of future seminars.

Basingstoke

Leadership through scorecard/ KPI expertise – Defined, set and continuously measured marketing communications and product launch KPIs. Tracked and increased the impact of marketing, brand, product launches, product changes and retail investment by managing their effectiveness/ response rate.Marketing mix model – Oversaw the marketing mix modelling.

Basingstoke

Implemented multi-country store tracking projects which resulted in changes to the customer store experience and store level communications saving £2m+. Study rolled out as the global template.Keep organisation informed of important broad market trends and implications. Ensure use of customer insight in decision support is grounded in knowledge of current.

Basingstoke

Project managed a £1m+ purpose built, state of the art qualitative research viewing facility/ office in Central London. Successfully managed viewing facility/ office for several years.Designed and manage qualitative and quantitative research studies, from inception to final delivery of results with third party agencies. Ensured business objectives and.

Basingstoke

Developed close relationships with all key stakeholders, understood their priorities and provided expert advice on the most appropriate research and analytical methodology to use.Worked collaboratively with internal team and external agencies across the business and ensured cohesion in research planning and greater sharing of research which minimise.

London, United Kingdom

Work and support automotive clients on providing market research solutions, insight and analysis to provide future value to their business. Primary responsibility for a £1.6M turnover and manage team of four executives.

Brussels Area, Belgium

Responsible for data analysis and modelling to develop insight reports on brand and customer satisfaction using SPSS and SAS to drive wider group initiatives.Member of motor industry syndicate working group.

Harrow, United Kingdom

Liaison with regulatory bodies to the Betting Industry. Utilised research and data analysis to support various lobbying strategies e.g., Sunday Racing.

Basingstoke, UK

Reduced the Bill-of-Material (BoM) forecast quantity while meeting Just-in-Time (JIT) factory demand. Improved fork lift truck configuration via better planning resulting in significantly lower inventory stock being held.