• Responsible for gathering, utilising and delivering consumer and customer data analysis, analytic models and business insights using SAS, Python, R and Power BI which address key commerce issues such as segmentation, optimisation, campaign targeting to create strategic and commercial advantage.• Provide insights into Marketing, CX, CRM, Product and Direct Comms. to allow each function to leverage insight data in their decisions making.• Implemented successful migration of legacy CRM system to Salesforce CRM Service Cloud and Marketing Cloud with minimal loss of subscribers.• Drove reporting, predictive analytics and data visualisation with a conceptual data model and the Logical Data Dictionary (LDD) as foundation.• Introduced framework, documentation and successfully implemented a Data Council across the Organisation. • GDPR Champion and Data Steward for the Canon Imaging Group, responsible for implementing the GDPR Accountability Framework. • Lead and prioritise work for team of analysts• Canon 2016 Presidents Award for Transformation

Provide independent advice to a range of international clients, normally to do with research,segmentation, customer insights across a variety of industry sectors.

• Data analysis and reporting for in-house readership online survey (Contract).• Responsible for project design, data analysis and reporting for research agency (Contract).• Round table panel member in data analytics, privacy and the new European Data Protection legislation.• Volunteer work for Association of Users of Research Agencies (AURA); Chaired International seminar, variety of back office roles and set up of future seminars.

Leadership through scorecard/ KPI expertise – Defined, set and continuously measured marketing communications and product launch KPIs. Tracked and increased the impact of marketing, brand, product launches, product changes and retail investment by managing their effectiveness/ response rate.Marketing mix model – Oversaw the marketing mix modelling initiative which resulted in understanding how much handsets unit sales is driven by the impact of marketing spend and brand investments.Market Potential – Collaborated with marketing to supported portfolio handset launches with relevant insight and analysis and delivered increased relevancy and brand consideration. Built Brand Value - Interrogated data to identify core business and marketing levers and metrics to track and improve brand value. Understand the external environment (competitive and market) and identified new sources of opportunity.Aligned yearly research strategy to link in with the Global and Regional business plans, ensured quarterly execution of research/ analysis met the brand, product launch and sales objectives.Line management of Global CMI Team across International Markets. Set, monitored and reviewed performance, training and development plans of local and virtual teams.

Implemented multi-country store tracking projects which resulted in changes to the customer store experience and store level communications saving £2m+. Study rolled out as the global template.Keep organisation informed of important broad market trends and implications. Ensure use of customer insight in decision support is grounded in knowledge of current and future consumer & market environment. Become a ‘customer advocate’ to the business leaders and their ‘trusted advisor’. Communicate this insight to all the relevant functions. Support the lines of business to make the right decisions.

Project managed a £1m+ purpose built, state of the art qualitative research viewing facility/ office in Central London. Successfully managed viewing facility/ office for several years.Designed and manage qualitative and quantitative research studies, from inception to final delivery of results with third party agencies. Ensured business objectives and additional requirements were clearly understood and articulated..Developed and implement annual research plan and budget. Managed and accountable for controlling staff resources and agreed budget.

Developed close relationships with all key stakeholders, understood their priorities and provided expert advice on the most appropriate research and analytical methodology to use.Worked collaboratively with internal team and external agencies across the business and ensured cohesion in research planning and greater sharing of research which minimise duplication and delivered more comprehensive and joined-up insight.

Work and support automotive clients on providing market research solutions, insight and analysis to provide future value to their business. Primary responsibility for a £1.6M turnover and manage team of four executives.

Responsible for data analysis and modelling to develop insight reports on brand and customer satisfaction using SPSS and SAS to drive wider group initiatives.Member of motor industry syndicate working group.

Liaison with regulatory bodies to the Betting Industry. Utilised research and data analysis to support various lobbying strategies e.g., Sunday Racing.

Reduced the Bill-of-Material (BoM) forecast quantity while meeting Just-in-Time (JIT) factory demand. Improved fork lift truck configuration via better planning resulting in significantly lower inventory stock being held.