I’ve spent my career working to transform the way customers perceive brands. In doing this, I've led large-scale brand strategy and identity projects for Fortune 500s, SMBs, and early-stage growth companies. I've worked in various sectors, including tech, healthcare, finance, retail, entertainment, fashion and luxury, CPG, food and beverage, and telecom. After working for global agencies and successfully building three of my own, my core ideology remains the same: Deliver the most competitive brand strategy and highest quality creative possible. I deliver on this promise by focusing on finding the most talented agency professionals who are passionate about working toward a common goal of serving our client's businesses.Some of these branding projects have helped large companies like Verizon, Coca-Cola, and Nikon, and early-stage companies backed by VCs like Sequoia, Andreessen Horowitz, and Google Ventures increase their relevance and competitiveness in our rapidly changing business environment.Today, my focus as Chief Strategy Officer and Founder of Fazer is to deliver competitive brand strategies directly to the visionary leaders looking for growth. Working directly at the highest level in each company, we tap into these organizations' passion and purpose and collaborate to create brand strategies with the people who have the most profound understanding of the business and market.We are a new-model virtual agency, a direct-to-leadership brand strategy and creative agency offering 30+ years of experience that helps businesses compete better. We're championing a revolution in the agency industry by having brand strategy experts lead marketing, advertising, digital, PR, and all of the other teams with the ultimate purpose of helping our clients build the strongest brand possible.