• Designed and architected the frontend experience for an administrative portal tailored for configuring a cutting-edge wearable device to be utilized in hospital settings. Leveraged expertise in Next.js, TypeScript and React to develop a robust web-based platform, ensuring seamless integration with future mobile device compatibility.• Orchestrated the creation of a foundational framework within the administrative portal project, empowering seamless project initiation and accelerated development for forthcoming endeavors. Innovated with a custom CLI tool alongside a comprehensive design system, facilitating efficient collaboration and expediting project delivery timelines.

In my tenure at TelevisaUnivision, I’ve seen marked success and consistent growth across numerous teams, driven by my relentless determination and unwavering passion for progress. The testament to my leadership is reflected in several key outcomes: the successful delivery of award-winning applications; regularly surpassing technical KPIs; maintaining high user engagement; and fostering an effective team environment marked by high morale. Here is a small list of my responsibilities over the years:• Led engineering teams in delivering award-winning applications across six platforms and multiple regions, earning awards including Apple TV App of the Year 2022, Google Play Best App 2022 (Mexico), and Google Play User’s Choice Mexico 2022, elevating brand reputation and market position.• Fast-tracked and launched an international media streaming platform, which included both ad-supported content totaling $600 million in revenue, as well as a subscription tier grossing over $400 million in revenue—a 16% YoY increase for the business.• Actively contributed to and led the modernization of the company’s product suite using key technologies like React and Next.js. Achieved a 40% average improvement in performance and stability metrics across platforms, significantly boosting user engagement, retention, and SEO impact.• Architected and developed a hybrid codebase using React Native for 21 cross-platform applications focusing on sports, news, and local city markets, leading to a 6% YoY increase in targeted local advertising revenue.• Collaborated with cross-functional teams to plan roadmaps and maintain a 99.99% client stability rate through consistent engineering practices.• Implemented regular 1:1s, postmortems and avenues for anonymous feedback to gauge overall team health, enhance team morale, personal growth, and overall team synergy.

In my role as Engineering Manager, I had the overall responsibility for Univision National's diverse portfolio of 21 mobile applications, spanning local city markets, sports, news, and radio. My leadership aimed at optimizing both technical performance and team dynamics. Some of my key responsibilities included:• Facilitated internal career development initiatives, leading to successful internal promotions and skill enhancements.• Cultivated a transparent and inclusive work environment that significantly improved internal communication and collaboration.• Conducted regular 1:1s with team members, enhancing employee satisfaction and job clarity.• Oversaw the successful hiring and onboarding of new team members within targeted timelines, ensuring a smooth transition into the team.• Developed and implemented coaching and mentorship programs, enhancing overall team skills and productivity.• Maintained high team morale through regular team-building activities and open feedback mechanisms.• Expedited conflict resolution processes, effectively mitigating issues and preserving team cohesion.

In a dual role as Technical Lead and direct contributor, I balanced hands-on development with strategic planning and mentorship to shape Univision's portfolio of 21 mobile applications, including flagship products like TUDN and Noticias. My core responsibilities encompassed:• Spearheaded the migration to a mono-repo architecture, streamlining developer workflows and boosting productivity.• Led the API unification across all mobile apps, aligning them with web applications for a consistent user experience.• Bridged communication between Web and App teams, fostering cross-team collaboration that optimized resource allocation and output.• Implemented robust testing procedures, including unit tests and snapshots, to elevate code quality and application stability.• Conducted routine code reviews, ensuring best practices and facilitating knowledge sharing within the team.• Collaborated closely with Product Designers to translate new user experience concepts into next-gen Univision products.

In a fully hands-on technical capacity, I played a pivotal role in the planning, development, and launch of Univision's modern web application. My work directly influenced improved performance metrics, including SEO. My responsibilities encompassed:• Spearheaded the development of Univision's new web application on univision.com, utilizing technologies like ReactJS and Node.• Acted as the technical lead for the Noticias track, coordinating with external contractors to meet project deadlines and ensure alignment with project goals.• Led the web-API migration across Univision's mobile apps, ensuring a consistent user experience that matched the web application.• Established a robust testing environment with frameworks such as Karma, Mocha, and Chai to elevate code quality.• Optimized component performance across multiple devices and web browsers, improving user engagement and satisfaction.• Conducted routine code reviews, facilitating a culture of quality and best practices within the team.• Collaborated closely with Product Designers to turn innovative user experience designs into a functional reality for the next generation of Univision's products.

In this multifaceted role, I was instrumental in modernizing the company's technical infrastructure and digital presence. My responsibilities spanned both hands-on development and design, making impactful contributions to internal and external initiatives.• Developed and designed fully-responsive corporate web applications from initial prototype to final rollout, enhancing lead generation through state-of-the-art user engagement.• Built an internal web app that streamlined construction operations and pre-bid processes with sub-consultants, leading to cost savings and revenue growth.• Implemented Exchange-based tools to sync with Active Directory, customizing email campaigns and elevating marketing effectiveness.• Maintained and enhanced the company's core web application, aligning it closely with evolving business goals.• Leveraged social media publishing tools to strategically increase brand exposure through targeted advertising.• Created a diverse array of promotional materials, including palm cards, brochures, and project signage.• Compiled and distributed client-facing monthly newsletters, fortifying customer engagement and brand loyalty.• Supported strategic planning, bid submittals, and presentation initiatives across various departments.• Conducted market research and analysis to identify and track new business prospects and opportunities.• Participated in industry associations, conferences, workshops, and trade shows to broaden network and knowledge.• Maintained key metrics for marketing and business development activities, including department budgets and lead pipelines.• Coordinated client satisfaction surveys and debriefings, ensuring a consistent and quality experience for all clients.• Upheld corporate branding guidelines across the company to maintain a unified and professional image.

In a hybrid technical and design role, I was instrumental in modernizing the organization's online presence and marketing materials. I led the development of a record-setting e-commerce web app, generated an array of marketing collateral, and maintained web infrastructure. My efforts streamlined online sales, fortified brand identity, and optimized outreach and donor solicitation strategies.• Developed a record-setting e-commerce web app for a non-profit organization, generating over $140,000 in weekly sales. Utilized a PHP-based frontend framework, JigoShop for e-commerce, and jQuery for UI enhancements. Integrated CrazyEgg analytics for data-driven content and engagement strategies.• Maintained and updated all agency websites, using a custom-built content management system that enabled real-time updates across various devices including mobile phones and tablets.• Designed and developed mobile-friendly websites for fundraisers to increase profitability.• Spearheaded the creation and design of all marketing materials, including but not limited to, ads, flyers, internet banners, merchandise, and event tickets.• Coordinated the creation and layout designs for all web sites of Care Resource and its partners.• Managed and submitted promotional materials to various media outlets, including TV, radio, print, and billboards.• Created brand guidelines to ensure company-wide consistency in public materials, focusing on identity standards such as logos, fonts, and colors.• Designed and executed direct mail pieces for donor solicitation, including newsletters and annual reports.

In a consulting capacity, I provided a variety of web design and UI graphics services, tailored to each project's unique requirements. My expertise contributed to improving user engagement, strengthening brand identity, and optimizing the user interface across multiple contracts. My work spanned initial concept design to the final implementation, ensuring a cohesive and user-friendly experience.• Provided custom web design solutions on a contract basis, optimizing user experience and boosting client satisfaction.• Created UI graphics that elevated the visual appeal and usability of each project, aligning closely with brand guidelines and objectives.• Collaborated closely with clients to tailor design and development solutions to specific needs, ensuring timely and high-quality deliverables.• Conducted iterative design reviews, incorporated client feedback, and made adjustments as needed to exceed project expectations.

In a hybrid role blending design, development, and IT support, I was the creative and technical force behind the company's marketing initiatives and web presence. I handled everything from web development to high-end proposal design, internal templates, and print coordination. My work was integral to shaping the company's brand image, winning contracts, and streamlining internal processes.• Designed, developed, and maintained the CSA website from the ground up, serving as the cornerstone of the company's digital presence.• Created and operated visually stunning presentations for high-budget projects and potential contracts, often serving as a key factor in securing new business.• Crafted high-end, publication-style proposals for exclusive clients, significantly raising the bar for quality and presentation.• Developed versatile templates, including resumés and project profiles, accessible in company-wide software like Word and Publisher for use by marketing staff and general employees.• Produced interactive 'Media Kits' for significant events and campaigns, including unique items like USB keychains.• Designed a wide range of campaign-related materials, including advertisements, event invitations, announcements, and custom-branded items like chocolate bars and wall displays.• Managed a comprehensive photo database, optimizing file formats for various applications like print, web, and email.• Maintained and organized company marketing materials, ensuring efficient access and use across the organization.• Managed printer relationships and handled tasks related to pre-press, press check-ups, and color corrections.• Served as the go-to person for resolving IT-related queries within the Marketing Department, ensuring smooth operations.

In this contract-based IT position, I focused on optimizing office technology to improve overall operational efficiency. My responsibilities were versatile and ranged from high-level planning to hands-on troubleshooting.• Strategically planned and assembled the office computer layout to enhance workflow and maximize efficiency.• Assembled, maintained, and troubleshooted network connections and printers across individual client PCs, ensuring minimal downtime.• Served as the go-to resource for answering questions and troubleshooting computer-related issues, effectively reducing delays and increasing user satisfaction.

In a contract capacity, I engaged in a variety of design and development projects. From conceptualizing and building websites to creating high-impact visual elements, my work served a broad range of client needs.• Took the lead in designing and developing multiple websites for different clients, each tailored to unique business objectives and branding guidelines.• Conceived and executed a wide array of graphic design elements, including logos and business cards, to elevate client brand identities.

In this role, I focused on web design and graphic creation, contributing to a range of projects.• Actively involved in both the creation and ongoing maintenance of multiple websites, ensuring alignment with client goals and current web standards.• Produced a variety of graphics that ranged from branding assets to web elements, improving overall visual consistency and user experience.• Designed and executed flash animations to enhance web interactivity and offer dynamic content, adding an engaging dimension to our digital platforms.