Senior Director, Advisory Services
Arlington, Va, Us
My primary role as an Advisor was to help member companies take CEB research, proven best practices, tools, and frameworks, and turn them into measurable business results. Critical to the success of an Advisor is the ability to help companies adapt CEB research and resources to the unique needs of different go-to-market models (direct, indirect, or hybrid), different levels of experience, cultures (both regional cultures and corporate cultures), and industries that range from high growth to very mature. In over 7 years as an Advisor, I've spoken in front of tens of thousands of people in North America, Europe, the Middle East, and Asia. I've done everything from facilitate executive strategy sessions with CEOs, to speak at global sales kickoffs in front of entire sales forces, to keynote events like industry conferences or Dreamforce, and everything in between. However, the majority of our focus at CEB is partnering with VPs of Sales and their peers and help them create, evolve, and implement their strategies. The meetings I've run have ranged from highly strategic dialogue to very tactical implementation of topics like sales process, account planning, customer segmentation, key account strategy, indirect/channel strategy, sales skills (competencies and certification), sales management development and coaching, and helping companies apply our Challenger / Insight Selling research within their Sales, Marketing, and Product teams.As a Senior Director, I also had internally-focused goals, mainly coaching direct reports and cross-functional partners (Advisory Analysts, Account Management teams, and Sales Teams) to develop the skills and increase the effectiveness of the unit as a whole. Advisors are also responsible for collaborating with CEB's research team to aid in the development of new research/tools, new meetings and workshops, and new products/services.