Commercial strategy and analytics lead for both the Cardiovascular Renal & Women's Health business units. In my role, I act as a bridge between the commercial business units (sales & marketing) and commercial operations (data science & engineering, insights & analytics, reporting, and suggestion engine / CRM teams) to diagnose business problems, co-develop data driven innovative solutions, and support implementation, change management, & iteration. I am also a member of the leadership team for both BUs. Some key outputs include AI-enabled next best customer identification, omnichannel marketing mix optimization, test-control impact analyses, suggestion engine use case refinement, chatbot development, and microsegmentation to enhance personalized omnichannel customer engagement.

Sales developmental assignment within the London/Brantford Ontario territory. Responsible for sales and strategic account management for customers in Bayer’s women’s health portfolio, growing annual sales by ~4% for promoted brands (higher than national and provincial growth rates). Additionally, supported the launch of a product in the cardiovascular-renal portfolio in London to cover a 6-month vacancy.

As a stretch assignment, I served as Product Owner for the Women's Health cross-functional omnichannel customer engagement agile team. This involved setting quarterly omnichannel engagement priorities (aligned with BU and Com Ops leadership teams), tracking progress, overcoming blockers, and shifting priorities based on emergent business needs. Team deliverables included the launch new digital assets, revamped omnichannel campaign design to improve reach and consistency of engagement, integrating medical to the team and launching their first omnichannel scientific journey, improving the campaign planning process and establishing a digital editorial calendar for new asset development, and updating of suggestion engine use cases to improve field execution.

I have managed and executed engagements using both primary and secondary data, leveraging analytical problem solving and advanced analytics to distill key insights and inform client decision making. These projects have included the following: commercial strategy, product launch assessment & planning, customer segmentation, longitudinal patient and prescriber analysis, market sizing & competitive assessment, program evaluation and performance measurement (including defining/tracking KPIs and calculating ROI), payer analysis, reimbursement forecasting, indication algorithm development, business development advisory (national and global clinical and commercial analysis for product acquisition/licensing), primary market research (qualitative and quantitative), a national rare disease prevalence study, as well as other business intelligence and strategic analytics projects.

• Investigate how the brain uses visual information to guide eye and arm movements with brain imaging (fMRI), brain stimulation (TMS), and psychophysics • Present research at international conferences and author research papers (2 peer-reviewed publications) • Responsibilities include project management, experimental design, data collection and quality control, advanced statistical analysis, technical writing, research presentations, and training and supervising junior lab members

Lead tutorials and lab sessions for neuroscience, statistics, and research methods courses