As a voluntary Director of the IMG, I'm passionate about promoting and raising the profile of marketing professionals within the insurance industry.

At Fortegra I am responsible for directing marketing activity across the UK and EU for our Specialty and Warranty businesses. My role involves working with key stakeholders to set strategy and, put plans in place to meet business and customer objectives. I work with the marketing team and external agencies to develop the Fortegra brand and create stand-out communications that deliver impact.

At Pen I was responsible for the marketing team, including all activity across our external channel mix including the website, email, social media and events. I played an active role in our Senior Leadership Team and was responsible for helping to develop our customer engagement programme, as well as leading on brand from a design and visual identity perspective.

In 2018, Bluefin was acquired by Marsh and my role evolved to become a Marketing Business Partner to the Schemes and Affinities business. Working closely with our Bristol based Professions business, I helped to win new partnerships and implemented programmes of marketing activity for existing partners.

Joining Bluefin in 2014, I was initially the marketing business partner for the personal lines business, working with the head of this division to develop and implement a strategic marketing plan across high net worth and volume/specialist. In 2017, I took over responsibility for Bluefin Professions, a specialist Professional Indemnity business. In order to achieve specific goals and objectives, I work with each part of the business to effectively promote and position its core products and services. I achieve this through utilising the whole marketing mix, including digital and traditional marketing tactics. This has included email campaigns, direct mail, advertising placement (online and print), website management and content creation, literature production (including design), PPC campaigns and through attending industry events.

I worked with Towergate's commercial businesses to promote their extensive range of insurance products and services to new and existing clients. I also worked with Towergate's affinity partners to develop effective marketing plans in order to promote insurance services to their members. In this role I was involved in the Advisory project group, reviewing customer journey and helping to shape the future of Towergate's broking division.

I worked within a busy comms team and devised Press Releases concerning medical research projects before distributing to relevant press and trade publications. I also analysed results of stakeholder research and presented findings to the communications manager. Part of my role entailed a review of the Campaign for Plain English, recommending it's application to the organisation's promotional materials.

Worked within the Personal and Group Programmes marketing team, supporting UK operations for Aon.Planned and managed marketing campaigns across a variety of niche industry sectors. Liaised with key affinity partners to develop marketing promotions that met the needs of their members. Managed several events, from initial event selection and stand design to creation of promotional marterials. Developed successful direct mail campaign for CIU Insurance Services in 2008. The department achieved its annual new business target after just 9 months. Restructured the internal communications publication, Talking Points.Realised creative concepts and produced imaginative copy for each promotion and marketing activity. Produced research reports to support investigation into potential new markets.

Towergate Camerasure - Market leading photographic insurance schemeRole and responsibilitiesTeam leader responsible for the annual renewal of approx 5,000 policies, specific to the multimedia industry.Renewal retention rates kept above 90% whilst maintaining and protecting scheme rate increases each year. Organised and attended the Focus exhibition from 2002, a 5 day event at Birmingham's NEC. Responsible for the update and revision of renewal documentation following FSA regulation. Handled a wide variety of insurance products and dealt with customer queries. Communicated with underwriters at insurers to negotiate appropriate terms and policy conditions. Improved and innovated upon procedures to get the best out of the team with the resources available.