David Blinn Email & Phone Number

North Attleborough, Massachusetts, US

Providence, RI, US

• Developed and executed annual marketing plans for four business units that generated revenue from existing customer base and new customers. Held project management role to execute content, layout and messaging.
• Developed and implemented geo-targeted and target audience segmented, integrated marketing plans for the Insurance Division which produced annual new policy growth of 5% to 10%.
• Grew revenue for Mortgage and Reverse Mortgage products by focusing on core product propositions and leveraging data to reach the appropriate target audiences. Launched affinity CD/Money Market Savings program to.
• Launched marketing efforts to support expansion into new market areas.
• Implemented CRM/MRM campaigns to cross sell additional products and services to members.
• Developed social media marketing campaigns using Facebook and used database segmentation to align advertising with most desirable target audience.

Providence, RI, US

Planned and executed marketing communication and internal awareness programs for several company business divisions, including budget management and quality control.

Boston, MA, US

• Provided strategic guidance and project management oversight for all brand and product advertising efforts.
• Participated in media plan development, new product development and consumer promotion implementation.
• Developed performance metrics and management reporting to suggest strategy changes.
• Hired in response to a special request by Top-Flite (formerly Spalding Sports Worldwide) to lead programs for Top-Flite Golf Ball and Ben Hogan Golf Club brands. Forged relationships with client’s PGA Tour product.
• Led several TV and radio advertising initiatives which drove the single largest sales growth period for Subway Restaurants.
• Led development of multi-channel marketing campaigns for multiple ESPN programs including Great Outdoor Games, Mike & Mike in the Morning and The Dan Patrick Radio Show which improved viewer ratings. Directed co-op.

Boston, MA, US

• Led strategic planning and development of TV, radio, print, OOH, and digital advertising for new client Spalding’s Top-Flite and Strata, Ben Hogan Golf and Etonic brands.
• Drove advertising development for multiple new product introductions. Managed two Account Managers. Involved with hiring and reviews of junior staff. Established media objectives and managed plan development of $15M to.
• Implemented campaign with online, print, point of purchase, lead tracking, and email marketing for the Ben Hogan brand that generated >20K consumer product demonstrations. Online campaign increased daily traffic to Ben.

New York, NY, US

• Oversaw the creative and production processes for television, radio, print, outdoor, and online media to remain aligned with clients’ business objectives.
• Coordinated advertising creative processes, and copywriting to ensure projects met deadlines. Attended production shoots to align deliverables with approved concepts.
• Managed development of general advertising and direct response programs for The Great Indoors, Sears home solutions store. Coordinated agency team based in four locations across the country
• Developed vignette concept for AT&T that was produced by CBS Sports and aired during the 1998 Winter Olympics.
• Managed two Assistant Account Executives and three Account Coordinators