Developed and executed annual marketing plans for four business units that generated revenue from existing customer base and new customers. Held project management role to execute content, layout and messaging strategies for all marketing efforts. • Developed and implemented geo-targeted and target audience segmented, integrated marketing plans for the Insurance Division which produced annual new policy growth of 5% to 10%.• Grew revenue for Mortgage and Reverse Mortgage products by focusing on core product propositions and leveraging data to reach the appropriate target audiences. Launched affinity CD/Money Market Savings program to contribute an additional six figure revenue stream.• Launched marketing efforts to support expansion into new market areas.• Implemented CRM/MRM campaigns to cross sell additional products and services to members.• Developed social media marketing campaigns using Facebook and used database segmentation to align advertising with most desirable target audience.• Utilized Adobe Analytics to track campaign effectiveness and guide changes to messaging and implemented A/B testing for digital and email marketing campaigns. • Introduced SEM, digital and social marketing to increase qualified leads and build Auto Loan sales by 10%.• Added responsibility for Driving School Division (2014 – 2017) to provide fresh thinking to business unit that drove an increase in leads and class enrollment by 5%• Spearheaded marketing efforts for Travel Division (2010 – 2014) to resolve quality issues that were negatively affecting revenue. Improved execution allowed the Company to capture 99% of potential billings, up from 92%• Led marketing team that drove 5% to 15% increase in traffic to company’s annual consumer Travel Marketplace at Gillette Stadium.• Hired, trained, managed and mentored marketing coordinators and marketing assistants.

Planned and executed marketing communication and internal awareness programs for several company business divisions, including budget management and quality control.

Provided strategic guidance and project management oversight for all brand and product advertising efforts. • Participated in media plan development, new product development and consumer promotion implementation. • Developed performance metrics and management reporting to suggest strategy changes.• Hired in response to a special request by Top-Flite (formerly Spalding Sports Worldwide) to lead programs for Top-Flite Golf Ball and Ben Hogan Golf Club brands. Forged relationships with client’s PGA Tour product endorsement staff to achieve flawless execution of TV and print marketing.• Led several TV and radio advertising initiatives which drove the single largest sales growth period for Subway Restaurants. • Led development of multi-channel marketing campaigns for multiple ESPN programs including Great Outdoor Games, Mike & Mike in the Morning and The Dan Patrick Radio Show which improved viewer ratings. Directed co-op television advertising efforts with Aleve, Subway, GMC, Guinness, Dominos, Dr. Pepper, and Right Guard.• Managed development and execution of 2005 NCAA College Football Mascot Challenge advertising campaign. Campaign produced the best results in the six year history of the program for Capital One.

Led strategic planning and development of TV, radio, print, OOH, and digital advertising for new client Spalding’s Top-Flite and Strata, Ben Hogan Golf and Etonic brands. • Drove advertising development for multiple new product introductions. Managed two Account Managers. Involved with hiring and reviews of junior staff. Established media objectives and managed plan development of $15M to $20M in media spending. • Implemented campaign with online, print, point of purchase, lead tracking, and email marketing for the Ben Hogan brand that generated >20K consumer product demonstrations. Online campaign increased daily traffic to Ben Hogan website by 100% during campaign duration

Oversaw the creative and production processes for television, radio, print, outdoor, and online media to remain aligned with clients’ business objectives. • Coordinated advertising creative processes, and copywriting to ensure projects met deadlines. Attended production shoots to align deliverables with approved concepts.• Managed development of general advertising and direct response programs for The Great Indoors, Sears home solutions store. Coordinated agency team based in four locations across the country• Developed vignette concept for AT&T that was produced by CBS Sports and aired during the 1998 Winter Olympics. • Managed two Assistant Account Executives and three Account Coordinators