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Dc Coffey Email & Phone Number

Senior Visual Designer at Ready At Dawn Studios
Location: Chicago, Illinois, United States 17 work roles 1 school
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Current company
Ready At Dawn Studios
Role
Senior Visual Designer
Location
Chicago, Illinois, United States

Who is Dc Coffey? Overview

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Quick answer

Dc Coffey is listed as Senior Visual Designer at Ready At Dawn Studios, based in Chicago, Illinois, United States. AeroLeads shows a matched LinkedIn profile for Dc Coffey.

Dc Coffey previously worked as Senior UX Designer at Ready At Dawn Studios and Visual/UI Designer at Netherrealm Studios (Wb Games). Dc Coffey holds Bachelor Of The Arts, Computer Animation from Columbia College Chicago.

Profile bio

About Dc Coffey

"Who's that?""That's Tron. They fight for User.- Tron (1982)That's me in a nutshell: A champion for the user who pushes for the absolute best-in-class game UX. I strive to create intuitive, accessible, comfortable, and immersive experience that fits into the fiction of the game world and feels seamless to players. I am also an advocate for Accessibility and believe that no matter who you are you should be able to play.How do I work? I'm the kinda person who wants to get it done "right". I am process oriented and always seeking to put the plan to paper. I am proactive and willing to reach out to any discipline for information, insight, and feedback. I am an evangelist who can teach others about UX, rallying them to follow best practices.Personal Highlights• Over 12 years of diverse experiences from mobile, console, VR, and card/board games• Wide lens view of production, having been in the role of a QA tester, designer, and producer• Creator of 2 board games, 1 Choose Your Own Adventure book, 3 Alternate Reality games

Current workplace

Dc Coffey's current company

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Ready At Dawn Studios
Ready At Dawn Studios
Senior Visual Designer
17 roles

Dc Coffey work experience

A career timeline built from the work history available for this profile.

Senior Visual Designer

Current
Ready At Dawn Studios
  • General
  • Drafted sweeping overhauls to internal UI tools and pitched them to stakeholders
  • Reorganized team UX/UI wiki homepage to be a "home base" for knowledge and research
  • Pitched the Deep Dive "show & tell" weekly activity for the teamEcho VR - Quest 2
  • Created high fidelity prototypes to collaborate and iterate upon with team members
  • Facilitated internal user testing to learn the strengths and weakness of the design
Apr 2021 - Present

Senior Ux Designer

Ready At Dawn Studios
  • General
  • Forged XFN partnerships across Meta, including Design, Accessibility, & Trust
  • Authored the Games Accessibility Playbook for VR to provide guidance for 1P studios
  • Researched and wrote documentation outlining platform-level improvements for AX & Trust & Safety
  • Facilitated conversations to identify our audience using Lean UX techniques utilizing proto-personas
  • Leveraged Mural for an easy-to-consume UX pitches & comprehensive UI art reference

Visual/Ui Designer

Chicago, IL, US

  • Injustice 2 Mobile - iOS/Android
  • Steered the visual design for 3 years as the dedicated artist assigned to the product
  • Created visual designs and animations for major menus including the HUD, Store, and Leagues
  • Redesigned the FTUE weaving together game mechanics and a narrative
  • Directed 3D, VFX and SFX teams when creating celebration choreography
  • Architected dozens of UI components in UMG including menus, buttons, tooltips and popups
Apr 2016 - Apr 2021

Visual/Ui Designer

Nicosia, CY

  • World of Tanks - Xbox 360/Xbox One/PS4
  • Spearheaded the overhaul of the UI to a modern, cleaner aesthetic
  • Worked hand-in-hand on UX designs and dramatically shaped the FTUE
  • Championed the introduction of animatics and style guides to pipeline
  • Conducted and lead art reviews insuring high quality work
  • Created dozens of icons, illustrations and menu mock-ups
Jun 2014 - Feb 2016

Game Designer/Graphic Designer

  • Firefly: Fistful of Credits - Board game
  • Prototyped, tested and published board game using 20th Century Fox's Firefly license
  • Created board game artwork and assets from scratch based off extensive art direction
  • Art directed freelance artists to execute illustrations of characters and environments
  • Crafted marketing materials including wallpapers, website elements and promo art
Mar 2013 - May 2015

Ui Artist/Visual Designer

Indygames
  • Temple Run 2 arcadeRail Rush arcadeTemple Run arcade (Chinese)
  • Re-designed existing UI for conversion to the HD arcade format
  • Created UX documentation and flows for game menus
Feb 2013 - Jun 2014

Freelance - Graphic Designer

Bucharest, RO

  • Progress: Evolution of TechnologyPraetorExodus: Proxima Centauri (2nd addition)Perfect Storm
  • Created icons, cards and player mat artwork for the board and cards game
  • Fluidly communicated with client to extract art needs in relation to gameplay
Apr 2013 - Feb 2014

Ui Artist

Babaroga Games, Llc
  • Rogue Racing - iOS/Android
  • Lead design vision and art direction on menus, buttons and in-game HUD elements
  • Communicated functionality and artistic vision by spoken word and thorough documentation
  • Worked closely with game design team, creating flowcharts, and capturing requirements
Aug 2012 - Feb 2013

Business Architect

Chicago, IL, US

  • Restructured and streamlined existing Business Architecture, distilling to core essentials
  • Closely collaborated with client to capture Business Requirements, Rules and Data Elements
  • Determined course of action working across different lines of business within an enterprise
  • Consulted for one of the Top 50 Fortune 500 companies
May 2012 - Jul 2012

Freelance - Producer

Qurio
  • Coordinated asset production with overseas art and programming teams
  • Created production pipeline, asset list and bug/task entry systems
  • Established quality control measures across a multinational team
  • Developed and wrote game proposals tuned to a variety of client specific audiencesAdditional Responsibilities
  • Studied and assessed other games within the casual gaming marketplace
  • Drafted multiple graybox mockups and designed menus, icons, and background art
Oct 2011 - Feb 2012

Freelance - Producer

Pipe Dreams 3D
  • Produced a total of 12 animatics for Chicago agencies Leo Burnett and Draft FCB, on behalf of various Fortune 500 brands
  • Handled client requests, scheduled feedback meetings and problem solved technical issues
  • Established realistic, achievable goals for each deadline
  • Led a team of 8 artists, conveying art changes face-to-face and in written documentation
Sep 2011 - Nov 2011

Freelance - Graphic Designer

  • Starship Merchants - Board game
  • Designed game logo, icons, card designs, tokens and the game board
  • Established a rich visual aesthetic after research into retro and modern sci-fi references
  • Conscious of playability, edited rules down and suggested gameplay examples for easier play
Jul 2011 - Sep 2011

Freelance - Ui Artist

Chicago, IL, US

  • Street Fighter 3: 3rd Strike - Xbox 360/PS3
  • Re-created UI, HUD and menu artwork for HD re-release of the arcade classic
  • Identified art assets buried in code and then faithfully re-created each in high definition
  • Developed an inventory list and produced artwork with little to no art direction
  • Worked closely with engineers, rapidly iterating artwork to test and isolate engine issues
Dec 2010 - Jan 2011

Independent Game Designer

Vexillum Leporum
  • Raiders of the Moai - Board gameMay 2008 – October 2009
  • Prototyped, tested and produced independent board game
  • Created all board game artwork and assets from scratch based off extensive art directionDay 22 - ARGJanuary – July 2006
  • Designed a 24 themed game spanning 22 hours across 17 Chicagoland locations
  • Created extraordinary "live-action" situations including kidnappings and break-ins
Aug 2003 - Aug 2010

Quality Assurance Tester

Chicago, IL, US

  • Tony Hawk: Ride - Xbox 360/PS3
  • Planned and executed testing on the skateboard peripheral game
  • Communicated expectations, trends, and solutions in department meetings
  • Lobbied for specific and persistent action during crucial milestonesAdditional responsibilities:
  • Created LKG, Smoke test documentation in addition to QA tutorials and protocol
  • Trained other studio members in bug tracking software, DevTrack
Oct 2008 - Jul 2009

Quality Assurance Tester

US

  • Mortal Kombat vs. DC - Xbox 360/PS3Blitz: The League 2 - Xbox 360/PS3
  • Completed ad hoc, functional, regression, and performance testing on AAA titles
Jun 2008 - Oct 2008

3D Designer

The Burback Brothers Animation Group
  • Produced a variety of high-end artwork ranging from conceptual products to environments
  • Managed a team of 5 artists while effectively steering complex motion graphics and 3D animation projects
  • Designed and implemented solutions to production pipeline problems, including overhauling the 3D model and texture archive to streamline access
Jan 2006 - Jun 2008
1 education record

Dc Coffey education

  • Columbia College Chicago
    Columbia College Chicago
    Computer Animation
FAQ

Frequently asked questions about Dc Coffey

Quick answers generated from the profile data available on this page.

What company does Dc Coffey work for?

Dc Coffey works for Ready At Dawn Studios.

What is Dc Coffey's role at Ready At Dawn Studios?

Dc Coffey is listed as Senior Visual Designer at Ready At Dawn Studios.

Where is Dc Coffey based?

Dc Coffey is based in Chicago, Illinois, United States while working with Ready At Dawn Studios.

What companies has Dc Coffey worked for?

Dc Coffey has worked for Ready At Dawn Studios, Netherrealm Studios (Wb Games), Wargaming.Net, Toy Vault Inc, and Indygames.

How can I contact Dc Coffey?

You can use AeroLeads to view verified contact signals for Dc Coffey at Ready At Dawn Studios, including work email, phone, and LinkedIn data when available.

What schools did Dc Coffey attend?

Dc Coffey holds Bachelor Of The Arts, Computer Animation from Columbia College Chicago.

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