Taking on end to end ownership of US business operations for our Learning Services platform. Focusing on solving for in-year growth targets, while delivering on strategic programs to drive growth beyond 2024.

Promoted to Senior Director responsible for the monetization growth strategy for Learning Services, our direct to student digital services. Areas of focus in this year was around funnel and revenue optimization, bolstering our ability to drive new customer growth through iterative testing.

Expanding my role to lead other businesses within the Chegg Learning Services, specifically to drive growth and operations for the Monetization group. Key projects include leading roadmap development for integration of the $100M Mathway acquisition, building out an analytics team and process for this new organization, and developing and operationalizing quarterly and annual financial goals while maintaining a tight focus on growth in the math vertical.Led the freemium and pricing / packaging strategies across the rest of our Learning Services portfolio (Writing, Math and Chegg Study).

I was promoted to lead the business and product strategy across both the Math and Writing divisions at Chegg. I lead cross-functional programs across finance, marketing, analytics, advertising, and product to deliver world-class, student-first products while delivering on financial goals for the organization.

Championing the strategic vision for delivering the best digital writing solution for students. I run one of most successful business units at Chegg (NYSE: CHGG), where we deliver online writing help and support. Our team spans multiple offices across the globe.My focus is on delivering against quarterly and annual targets, driving the growth programs necessary to hit 30%+ YoY revenue growth across both subscription and programmatic advertising.

I led a team of product managers who runs a portfolio of brands and product that support and teach writing for people of all ages. Together, our products reach more than 25 million students and account for over 300 million annual sessions. Key projects - Led the 0-1 development of the Advanced Writing Tools (now known as Chegg Writing), with the goal of transitioning from a largely advertising-revenue-driven product to a subscription-based one. This program also included strategic integrations to support a bundles vision at Chegg - a multi-feature product offering meant to increase ARPU for the core subscription offering. - Led the redesign of all of our legacy citation sites with the key goals of increasing advertising revenue opportunities, modernizing the backend platform and front-end stack, and building the foundation for rapid iteration and testing on the product.

Imagine Easy Solutions was acquired by Chegg on May of 2016, where I stayed to manage the revenue optimization and product growth of our 4 consumer websites. My focus is around continually growing all 4 of our consumer sites, managing both the subscription revenue optimization efforts, along with the product development of each site. Key deliverables- integration of Chegg reporting processes and frameworks into our organization- developing a roadmap to integrate Chegg authentication, e-commerce and data reporting tools- building out a new product team to deliver on goals for the business

Leading the effort in data-driven product development, marketing, and growth across 4 consumer sites reaching over 25 million students. • Built a growth team to implement rapid testing and iteration on products.• Oversaw Product Management on four different brands.• Implemented A/B/n testing strategies, using both in-house tools, as well as industry standards like Google Experiments and Optimizely.• Own and manage the implementation of Google Analytics Premium, working closely with external partners on developing a strong analytics setup across all sites.• Managed all subscription revenue business, leveraging data-driven decision making to build better products.• Manage content marketing and SEO across sites, including implementation, testing, and content strategy designed to increase customer acquisition and retention.

• Develop company marketing goals and strategies alongside functional managers and CEOs.• Managed the development and optimizations of a portfolio of company websites, focused on both site design and content marketing pages.• Led the content and marketing team to deliver a highly qualified sales pipeline for our B2B sales team,• Collaborated with product development team on strategies to increase revenue and user retention, improve user experience, acquisition and, activation by bridging the gap between users, buyers, and the product.• Drove strategic partnerships with private and public organizations in Ed-tech space to improve brand lift and lead generation. • Championed the use of A/B testing and experimentation across landing pages and email marketing campaigns, resulting in significant increases in engagement across channels. Highlights: Landing page and email marketing optimizations resulting in 55% change in improved email open rates and an average of 53% conversion rate across highest trafficked landing pages.Increased marketing qualified lead acquisition by 150% (average) per quarter.Implemented, managed and taught the use of Hubspot and Wordpress for various products.

• Managed marketing and improved company development using Google Adwords, Facebook advertising, traditional and new media marketing.• Analyzed and interpreted analytics for web traffic, advertising strategies, marketing budgets and company expenses to properly allocate resources as necessary.• Coordinated media outreach, content creation and deployment through the development and execution of goals and strategies for marketing and product development, as well as managing general office work. • Managed user community, generated new leads and increased retention rates on mobile app use.• Developed company collateral, marketing strategies and plans and led execution efforts on all fronts.• Coordinated efforts between company executives, development team and sales team to develop efficient strategies in marketing, company growth and product development. • Hired and trained new staff as necessary for marketing and sales teams. • Led team building exercises, team meetings to promote retention and skill building, and coordinated out of work meetups to improve brand and company awareness.

• Managed accounts of various C-level executives and department directors of several alumni associations, universities, zoological societies and aquariums, as well as individual travelers, to ensure client satisfaction. • Identified and solved issues between employees, clients and account managers to increase team efficiency.• Led marketing team and redesigned company collateral using professional design tools.• Planned and executed online marketing partnership resulting in a 200% increase to 1,500 clients for the year.• Coordinated new projects, managed personnel and executed the deployment of our online travel deals. • Managed marketing budget for all projects and reduced promotional expenses by 40% annually.• Streamlined production and distribution of marketing materials, reducing project turnaround times by 50%.• Initiated company’s transition from outdated technologies into newer designs and systems.• Revitalized company’s online presence, leading to an increase in user interaction on social media platforms.• Analyzed company’s needs beyond marketing and devised strategies to improve company morale and sales.

• Led the marketing and sales team and generated an increase in sales leads by 10%.• Developed and revitalized company marketing tools to support sales team during sales campaigns.• Implemented the use of social media, resulting in an increase in web traffic and brand awareness.• Redesigned company website resulting in an improved search engine ranking for key products.• Improved distribution channels for promotional materials to reduce labor required.• Established new partnerships with vendors to increase product and brand awareness.• Designed company collateral to increase client appreciation, further driving sales and retention rates.• Analyzed company’s needs beyond marketing and devised strategies to improve company morale and sales.

• Managed cash handling, store operations and store team to increase productivity and sales.• Coordinated sales and marketing events, resulting in an increase of sales of high-profit products.• Facilitated client, manager and employee relations which improved team efficiency and increased positive store feedback.

• Managed cash handling, store operations and store team to increase productivity and sales.• Coordinated sales and marketing events, resulting in an increase of sales of high-profit products.• Facilitated client, manager and employee relations which improved team efficiency and increased positive store feedback.