Dawn Campbell Giesman Email & Phone Number

Mason, OH, US

Consulting small to mid-market orgs on various integrated strategies: brand identity, website development, SEP, SEM, email marketing, social media, PR, internal comm, writing/editing. Clients: dunnhumby USA; Boy Scouts of America; IT/telecom; engineered services.

West Chester, Ohio, US

Mason, OH, US

Fairfield, Ohio, US

Drove end-to-end strategic site development and project management, SEM/PPC, SEO and content marketing. Within 6 months launched new brand with diversified products to grow from 8K to over 50K SKUs, more than doubling order volume YOY. Managed 2 direct reports and 2 agencies. Reported to Owner, CEO. * Recruited, managed team of 26 freelancers who wrote.

Fairfield, Ohio, US

Cincinnati, Ohio, US

Lead/manage all aspects of digital, print, advertising, PR, customer communications, content curation, and brand marketing for SMB serving K-12 schools vertical with safety and compliance software and related services for privately-held SaaS Education Tech company. Report to VP, Sales & Marketing.* EMAIL MARKETING: End-to-end management of email marketing.

West Chester, OH, US

Concepted, created, implemented and managed product / digital / email marketing, technical white papers, blog and column copywriting, case studies, and PR and internal/external communications for more than 40 branded products for this privately-held, $750MM globally-leading civil engineering solutions provider. * Managed process, content development.

Franklin, OH, US

• Concepted, created, implemented and managed all product, advertising, collateral, event, communications and digital marketing in new role leading marketing for 3 B2B brands: a US manufacturer/distributor, a global.
• Integrated marketing strategy directly contributed to 20% revenue growth in 2010, developed an ecommerce website that grew website traffic by 2,400%, and generated 3,500 quote requests in 15 months.
• Selected/monitored keywords to achieve, then maintain, Google first page rank in 30 key product categories. SEO, SEM, PPC, social media.
• Crafted, implemented and managed company's first product marketing strategy with product launch product launch, advertising and trade show strategy, social media strategy, email and customer satisfaction program, and.
• Incepted and executed on company's first employee satisfaction survey, and recommended goals / next steps.

Cincinnati, OH, US

• Directed all internal/external communications, image marketing and cause strategies that supported 22% customer growth in new role for privately-held $500MM consumer financial services company with 1,350 US locations.
• Managed marketing mix elements for products, promotions and branded programs.
• Created print and electronic marketing communications from concept to consumer; Designed, wrote and edited marketing/POS collaterals, customer communications, newsletters, internal communications, media materials, and.
• Recommendations sped production, improved processes, tightened brand adherence and reduced production costs 20%. Developed company’s first:
• Developed company’s first retail (field) intranet portal, plus redesigned corporate SharePoint. Developed process, managed content, trained content contributors.
• Developed company’s first Media Strategy earning 100+ placements in 18 months. Directed PR team. Managed crises.

• Built marketing, brand, PR and development strategies in a new position for a regional NPO through brick and click promotions targeting segmented B2C and B2B audiences. Managed one direct report and outside PR, ad.
• Concept-to-consumer design / messaging of print, broadcast, out of home and digital.
• Twice earned national recognition for best practice design/redesign and innovative distribution channels for Partnership for a Drug-Free America’s social marketing campaigns.
• Led regional mass marketing in pilot program of Partnership’s national Hope, Help & Healing campaign. Reformatted brochure design and secured suburban paper distribution.
• Facilitated strategic planning for results-driven field (local) marketing communications for 10 brands, with focus on social media, guerilla tactics and grassroots marketing.
• Led redesign of website to create a dynamic, interactive website. Unique visits up 249% in six months. SEO, analytics. Launched Email marketing and social media.

• Coordinated marketing, communication, friend raising and fundraising efforts for a 501c3 serving people with disabilities in a 10-county region.
• Managed 4 brands across marketing mix elements.
• Campaign analysis and repositioning resulted in 52% increased revenue in two years.
• Led 3-person team in development of organization’s first website.
• Managed all aspects of trade shows and events from site selection to evaluation.
• Designed collaterals, including newsletters, direct mail, annual reports and brochures.

• Managed customer relations and staff through daily operations for upscale retirement community with 250 residents. Reported to Executive Chef.
• Directly managed department of 45 full- and part-time reports.
• Established successful recruiting/retention plan reducing missed shifts and turnover.
• Overhauled training program and increased customer-centric service.

Bachelor Of Science (B.S.), Journalism

Education record