Consulting small to mid-market orgs on various integrated strategies: brand identity, website development, SEP, SEM, email marketing, social media, PR, internal comm, writing/editing. Clients: dunnhumby USA; Boy Scouts of America; IT/telecom; engineered services.

Drove end-to-end strategic site development and project management, SEM/PPC, SEO and content marketing. Within 6 months launched new brand with diversified products to grow from 8K to over 50K SKUs, more than doubling order volume YOY. Managed 2 direct reports and 2 agencies. Reported to Owner, CEO. * Recruited, managed team of 26 freelancers who wrote 700,000 words for over 8,000 products in a 3-month span to meet owner’s push to launch new branded website within 4-month timeline. * PPC for Google, Bing, Yahoo, Amazon, and Pinterest. Approx. 20% avg spend of $24K weekly, yielding avg of $119K in converted sales weekly. June PLA ROAS was 440% and PPC ROAS was 376% for Google. Bing was 335% & 291%.

Lead/manage all aspects of digital, print, advertising, PR, customer communications, content curation, and brand marketing for SMB serving K-12 schools vertical with safety and compliance software and related services for privately-held SaaS Education Tech company. Report to VP, Sales & Marketing.* EMAIL MARKETING: End-to-end management of email marketing to customers, prospects and leads. Decreased bounce rate from 36% to less than 6%, while doubling open rate from 12.4% to 24.2%. Targeted emails for trade shows and product promotions incurred open rates of 33% to 68.6%. *SOCIAL MEDIA: Strengthen core brand positioning and customer/prospect engagement through Social Media. During first six months of new engagement push on Twitter, results included tripled average monthly impressions, tripled profile visits, and increased following by 10x. * SALES / TRADE SHOWS: Marketing strategy and support (message development, campaign management, ad creation/placement, collateral development) for 28 trade shows and conferences annually. *WEB: Copywrote and managed website of 250+ pages; increased web traffic 47% YoY (17% lift in new visitors), while strengthening engagement with a 16% increase in page views / 310% increase in session time / and 41% reduction in page bounces. Grew organic keyword ranking 40%, meaning targeted phrases appear in 15 of the Google Top 20 positions.*PR: In 2014, generated 19 placements in trade outlets from media relations and article submissions, and an additional 29 press placements from 8 releases. Won 3 awards.

Concepted, created, implemented and managed product / digital / email marketing, technical white papers, blog and column copywriting, case studies, and PR and internal/external communications for more than 40 branded products for this privately-held, $750MM globally-leading civil engineering solutions provider. * Managed process, content development, design and production of monthly email newsletter to customer database of 120K. Increased open rate.* Led rebrand of more than 700 online case studies (project profiles).* Content management for website, social media, blog and networking accounts. * Leveraged partnerships with associations and trade media to generate qualified leads and drive traffic to award-winning website. * Spearheaded comprehensive customer satisfaction survey to seek opportunities to better engage past and current business partners.

Concepted, created, implemented and managed all product, advertising, collateral, event, communications and digital marketing in new role leading marketing for 3 B2B brands: a US manufacturer/distributor, a global engineered electronics solutions provider, and a regional IT/telecom managed services provider. Reported to President/Owner. • Integrated marketing strategy directly contributed to 20% revenue growth in 2010, developed an ecommerce website that grew website traffic by 2,400%, and generated 3,500 quote requests in 15 months.• Selected/monitored keywords to achieve, then maintain, Google first page rank in 30 key product categories. SEO, SEM, PPC, social media.• Crafted, implemented and managed company's first product marketing strategy with product launch product launch, advertising and trade show strategy, social media strategy, email and customer satisfaction program, and PR strategy. • Incepted and executed on company's first employee satisfaction survey, and recommended goals / next steps.

Directed all internal/external communications, image marketing and cause strategies that supported 22% customer growth in new role for privately-held $500MM consumer financial services company with 1,350 US locations and 3,500 associates. Reported to VP of Marketing. • Managed marketing mix elements for products, promotions and branded programs. • Created print and electronic marketing communications from concept to consumer; Designed, wrote and edited marketing/POS collaterals, customer communications, newsletters, internal communications, media materials, and B2B marketing communications. • Recommendations sped production, improved processes, tightened brand adherence and reduced production costs 20%. Developed company’s first: • Developed company’s first retail (field) intranet portal, plus redesigned corporate SharePoint. Developed process, managed content, trained content contributors. • Developed company’s first Media Strategy earning 100+ placements in 18 months. Directed PR team. Managed crises. • Developed company’s first Cause Marketing Strategy, a branded program w. the National Center for Missing & Exploited Children that generated 1MM+ child ID kits in 1st year, and is still in place and growing today. • Developed company’s first Enews and Social Media strategies (Blog, YouTube, Facebook). • Directed outside PR, print, promotional items, ad and media agencies.

Built marketing, brand, PR and development strategies in a new position for a regional NPO through brick and click promotions targeting segmented B2C and B2B audiences. Managed one direct report and outside PR, ad, print and interactive agencies. Reported to President/CEO.• Concept-to-consumer design / messaging of print, broadcast, out of home and digital.• Twice earned national recognition for best practice design/redesign and innovative distribution channels for Partnership for a Drug-Free America’s social marketing campaigns. • Led regional mass marketing in pilot program of Partnership’s national Hope, Help & Healing campaign. Reformatted brochure design and secured suburban paper distribution.• Facilitated strategic planning for results-driven field (local) marketing communications for 10 brands, with focus on social media, guerilla tactics and grassroots marketing. • Led redesign of website to create a dynamic, interactive website. Unique visits up 249% in six months. SEO, analytics. Launched Email marketing and social media.• Translated survey data and successfully directed press event that generated coverage front-pagers, a favorable editorial, TV, radio, trade publications and web.

Coordinated marketing, communication, friend raising and fundraising efforts for a 501c3 serving people with disabilities in a 10-county region. • Managed 4 brands across marketing mix elements.• Campaign analysis and repositioning resulted in 52% increased revenue in two years.• Led 3-person team in development of organization’s first website. • Managed all aspects of trade shows and events from site selection to evaluation.• Designed collaterals, including newsletters, direct mail, annual reports and brochures. • Planned and executed successful marketing and fundraising events for up to 1,500. • Managed all print and mail fulfillment. Negotiations reduced costs 40% and improved quality. • Managed crisis communications. Liaised to media. Crafted releases and secured media placement. Scripted and placed PSAs. • Co-managed $250K budget and revenue goals for $1.8MM operating budget.

Managed customer relations and staff through daily operations for upscale retirement community with 250 residents. Reported to Executive Chef.• Directly managed department of 45 full- and part-time reports.• Established successful recruiting/retention plan reducing missed shifts and turnover. • Overhauled training program and increased customer-centric service.