Daniela Chávez Alegría Email & Phone Number

Chile

Gran Santiago, Región Metropolitana De Santiago, Chile

I founded DigitalBlend to provide specialist consultancy to businesses and start-ups. I develop marketing strategies, positioning and content creation to help them achieve their business goals and improve their digital presence.I lead the development and improvement of digital products, taking into account the entire product lifecycle, from concept, UX/UI design to launch (MVPs) and subsequent continuous improvement, enhancing the user experience, with a special focus on e-commerce.Clients and projects highlighted:Duoc UC - Extension: Development of an influencer marketing campaign, reaching a call for more than 50 profiles that will add value to the cultural billboard and brand positioning.The Wine School: Development of a strategic positioning plan along with the development of its new e-commerce for Chile, Colombia and other Latin American countries, with a focus on improving the user experience and increasing lead generation and sales of courses through digital media.Eric Kayser: Marketing plan to position its new experience in its Las Condes premises, generating specialised content along with an event that brought together more than 20 influencers from the gastronomic niche, which allowed it to increase its reach on social networks and attract new customers, adding more than 2,000 new followers on Instagram in 1 month.

Gran Santiago, Región Metropolitana De Santiago, Chile

Responsible for the strategic management of the brand and its global positioning, focusing on key markets (present in over 70 countries).Leading the marketing team, developing and implementing digital media and content strategies (e-commerce, web, apps, email marketing) with a focus on optimising resources and results. Conducting benchmarking, market research and competitive analysis to identify growth opportunities.Manage agencies and suppliers nationally and internationally. Responsible for allocation and control of divisional budgets.Key achievements:Implemented new data-driven content strategies, achieving a 2% increase in engagement across all platforms in just 6 months. This led to a 25% increase in e-commerce visits.Global launch of their new iconic wine, Montes Muse, through the prestigious La Place de Bordeaux platform. We developed a complete marketing kit, including storytelling, label design, audiovisual material and communications to position this new product in the international market.

Provincia De Santiago, Chile

Digital transformation leader with extensive experience in leading multi-disciplinary teams and developing innovative digital strategies.Comprehensive Digital Strategy: Design and execution of institutional digital strategy, ranging from content creation and SEO/SEM optimisation to digital product development (web, e-commerce, apps) and implementation of omni-channel marketing campaigns.Product Owner: definition of roadmaps, OKRs, backlog prioritisation, etc., managing the entire product lifecycle from concept to launch.Team Leader: managing and developing multi-disciplinary teams, fostering a culture of innovation and continuous improvement.Data analysis and decision making: creating dashboards and data analysis to optimise digital strategies and measure campaign ROI.Inter-agency relationships: Collaborate with multiple stakeholders to drive strategic projects and align teams with business objectives.Manage digital agencies, media agencies and external suppliers.Manage budgets associated with the area (including media investment).Key challenges and achievements:Digital transformation of Duoc.cl: I led the complete overhaul of the website and application system, achieving a 300% increase in lead conversion for the admissions campaign and significant improvement in digital KPIs.Implementation of the first digital channels and user experience strategy: I trained over 20 internal teams and agencies, driving a digital culture across the institution.Optimised processes and tools: I implemented digital processes and tools that increased productivity and goal attainment in the marketing and communications department by 40%.

Provincia De Santiago, Chile

Consulting specialising in integrated digital solutions and the development of bespoke digital products, includingDigital marketing strategies: design and implementation of customised strategies to drive business growth in the digital environment.Social media management: creating and managing strong and engaging online communities.Content generation: Producing high quality and relevant content for audiences.Website and e-commerce development: creating digital platforms optimised for conversion and user experience.Digital Campaigns: Designing and executing effective advertising campaigns across multiple digital channels.Success stories:Retail Revesderecho: we boosted the growth of its digital presence, reaching more than 50,000 organic followers on Instagram thanks to storytelling strategies and specialised content generation, as well as developing its first e-commerce.Viña Casal - Marca Fresita: Development of a solid digital positioning strategy, along with the management of its social networks to increase visibility and engagement.Colun, Colun Light and Rio Bueno: Creation and development of attractive and relevant digital content to strengthen the brand's image and connect with its audience.

Led digital product development projects and strategic marketing plans for major brands, with clients including Nestlé, Sadia, Entel, Puma LATAM, Cinemark LATAM and VTR.Agile Leadership: Leading and developing multi-disciplinary teams in an agile environment, fostering innovation and rapid time to value.Product Owner: Defining product visions, roadmaps, OKRs and managing backlogs to ensure the success of digital projects.Digital Marketing and Growth Hacking: Developing and implementing digital marketing strategies, SEO, SEM, social media and growth hacking to drive brand growth.Data Analytics: Using data to make informed decisions and optimise campaign performance.Featured projects:Cinemark.cl: I led the development of the first cinema e-commerce in Chile, implementing a successful model that has been replicated in several Latin American countries.Entel Community: I created the first online community of Entel users, creating a space for interaction and support with more than 60,000 active members.Nestlé Fitness: I developed successful websites and marketing campaigns, such as "Lista en 14 días", which attracted more than 100,000 active monthly users.Cereals Nestlé Chile: I implemented positioning and digital marketing strategies that resulted in more than 50,000 active website users.

Specialized content development and community manager for websites, blogs and social networks for various clients: Entel, U.Central, Torre, Universidad del Desarrollo, Bazuca Films, Andes Films, Diamons Films, Twentieth Century Fox Chile Inc.

Diplomatura, Diplomado En Diseño Y Medición De Experiencia De Usuario En Entornos Digitales

El diplomado tenía como objetivo profundizar en el desarrollo de experiencia de usuario, research digital, arquitectura de información.

Relaciones Públicas, Licenciatura En Comunicación Social. Marketing.

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