David Cheetham Email & Phone Number

Australia

Melbourne, Australia

• A key member of the Pentmark leadership team, reporting to the Managing Director. Responsible for Pentmark's Wholesale and Retail sales channels, Brand Management, and Marketing as a supplier and retailer of ladies.
• Developed and managed marketing and retail strategies and initiatives to achieve sales and profit targets
• Lead the creation and development of Pentmark's direct B2C sales channel through the opening of physical retail stores and an e-commerce online sales channel
• Commercial property lease negotiations
• Retail store fit-out and design development
• Developing e-commerce strategy and implementing marketing practices to achieve turnover and profitability targets

• Wholesale Sales Development Manager of premium ladies leather footwear, managing B2B with all New Zealand wholesale customers, as well as growing the wholesale channel to new customers in Australia and New Zealand.Key.
• Working with sourcing and supply departments to ensure high quality product range
• Finding and acquiring new wholesale customers across New Zealand and Australia
• Driving business growth through B2B wholesale marketing and sales across New Zealand
• Creating and producing effective B2B marketing materials and sales event promotional material
• Research and analysis of the Australian footwear industries for growth opportunities

• Marketing Specialist responsible for management of Shop and Food offer promotional program at 700 BP retail sites Australia-wide. Key Responsibilities:
• Working with category managers to develop profitable promotional strategies
• Developing innovative, clear and effective point-of-sale material
• Working with multiple third-party agencies to co-ordinate supply, distribution, and accurate in-store deployment of over 100,000 pieces of promotional material each month
• Performing post-promotional analysis, using insights to continually improve promotional strategies

• Manager of BP Australia & New Zealand's Procurement and Supplier Performance Management system. Worked with key business stakeholders to measure supplier satisfaction and third party suppliers to ensure high levels of.
• Documenting and analysing processes for BP Australia and BP New Zealand's invoicing and purchasing practices.
• Setting supplier goals and ensuring performance targets were being met.

• Project administration and control for BP Australia Procurement Renewal Project. Implementation of new corporate procurement management system for approximately 800 cardholders and managers. Key Responsibilities:
• Stakeholder management.
• Establishing business requirements and ensuring solution meets and exceeds them.
• Developing communication and training package for implemented solution.

• Product Management Specialist responsible for marketing communications and promotional activity.Key Responsibilities:
• Website Development (www.castrolmagnatec.com.au)
• Online advertising development
• Creation and management of retail and trade promotions
• Administration of retail brand architecture

• Financial analyses for major retail projects. Key Responsibilities:
• Provide analysis and recommendations to management for: retail site purchases and divestments, headlease/sublease entries/exits, and retail upgrade projects
• Maintain Post Project Review database for Australia-wide retail network

Data analytics and forecasting

Bachelor Of Commerce (Honours), Marketing/Managment

Bachelor Of Science, Psychology