Deepika Chhikara Email & Phone Number

New Delhi Area, India

Hauz Khas Village

 Marketing Initiatives – Ideating and conceptualising the marketing initiative for brand visibility Brand Association- Ideating and organising for collaborative events with other Luxury Brands Advertising- Effective planning Collaterals – Planning for collaterals requirements for the marketing strategies organised and by advisory team. Coordinating with the design to develop collaterals as per the standard of the origination. Vendor Management  Outreach – Organising outreach for the Gallery to increase the awareness of Indian Modern Art and its relevance among Corporates, Schools and Colleges Art Fairs Participation – Appling to appropriate international Art Fairs for global visibility of the Gallery. Preparing and coordinating for application proposal, booth build-up, collaterals, payments etc.

*Planning & implementation of the marketing calendar of all ATL & BTL activities and rigorous analysis to evaluate the efficacy of all marketing initiatives. In sync with annual marketing plans & budgets .*Conceptualization of marketing communication, brand planning and competitive positioning.*Planning and execution of brand building campaigns in conjunction with sales teams with periodic review.*Media Planning with selection of right media mix in sync with business and effective utilization of various mode of communication to ensure maximum reach and optimization of budgets.*Ideation and development of all brand collaterals and sales support items (corporate brochures, leaflets, fliers, audio visuals etc)*Store design support, assessment of creative product displays, visual merchandising and inshop/ outshop branding.*Vendor management (printers, suppliers, photographers, website agencies etc.)*Setting up of the marketing environment in line with organizational objectives.*Generated increase in walk-ins & conversion rate through market specific promotional solutions.*New product campaign development.*Marketing Alliances *Agency coordination (creative,PR,media)*Liaising with all external strategic and tactical partners to perpetuate the brand building exercise (advertising agencies, media planning agencies, , public relations, event management, CRM, outdoor).

*Qualitative Research

Phd, Marketing

Pgdim, International Marketing, First Division

Post Graduate Diploma in International Marketing 2009-2010

Masters Of Commerce, Marketing & Advertising

Activities and Societies: *Captain of Swimming Team *Marketing Club @ PG *Cultural Societies *Event Team

B.Com(H)

Ugc-Net Qualified In Management