Nexamp is a leading clean energy company with headquarters in Boston, Massachusetts, and Chicago, Illinois. As a member of the executive team reporting directly to the CEO, I am responsible for overseeing Nexamp's entire marketing and branding strategy, enhancing our position as a leader in the national clean energy market. • Oversee all facets of customer acquisition strategies, significantly expanding market reach and customer base.• Direct a comprehensive team that includes growth, community engagement, digital, offline, CRM, creative, PR, analytics, and communications, fostering a collaborative environment that drives innovation.• Spearheaded the successful relaunch of the Nexamp brand, redefining our corporate identity and aligning it with our strategic growth objectives.• Develop and implement cutting-edge marketing strategies that effectively communicate the value of sustainable energy solutions, enhancing customer engagement and loyalty.

Advise leaders of an AI startup around marketing strategy and company vision. Create the foundation for a world-class marketing organization with an emphasis on digital lead generation, marketing automation, and content management. Assess current state, pain points, and strategic opportunities to support business goals, brand, and culture.• Work with the CEO in defining the vision for the organization and creating marketing efforts to drive success.• Guide best-in-class digital, social, and content development to drive awareness, engagement, and lead flow.• Partner with brand and product teams to translate client needs into content to enhance the lead funnel.• Develop omni-channel programs targeting specific customer segments; lead the creation of content, assets, and tools –including sales presentations, whitepapers, blogs, competitive briefs, paid marketing campaigns, and other content.• Manage relationships with external vendors to deliver on digital strategy.

Marketing executive reporting to the CEO. Built and lead the marketing strategy, digital and internal communications, and launched new partnership initiatives• Shaped and created the business plan, which helped increase our ARR 50% within 3 months.• Increased brand relevancy and grew new customer traffic with the launch of our new brand refresh • Architect omnichannel approach through CRM and loyalty rewards program, increasing basket size.• Lead the annual strategic marketing plan, merchandising and promotional calendar, category planning, public relations, media planning, and creative development. • Launched new e-commerce offering alongside our Product Development team. • Instrumental in closing a key motion picture partner to create new PR opportunities.

Led marketing strategy and budget for b2b and b2c. Digital and offline communications across performance-based channels. Accountable for most of the overall marketing spend tied to 85% of owned revenue across new customers and repeat purchases. Supervised a team of 6 direct and 20 indirect reports• Guide marketing planning and execution globally; introduced new focus areas for 2020, integrating paid/non-paid content, user-generated content, partnerships, and data-driven solutions.• Maintain ownership of merchandising and creative strategy for site-wide sales and customer experience.• Drive international marketing efforts focusing on acquisition, optimization, and expansion into new markets.• Lead a cross-functional team in developing a global career competency model; work across the business to create professional development opportunities to maximize engagement, training, and growth.Key Accomplishments:• Expanded global CRM role to include oversight of all marketing and $30M in additional spend.• Optimized customer targeting and personalization, rising percentage of revenue from triggered communications from 35% to over 50%.• Delivered increases in repeat order rates and average order value to over $13M in revenue.

Led all aspects of marketing strategy tied to repeat and returning customer revenue. Supervised a 9-person team across retention marketing, new product launches, promotions, and site merchandising functions. • Led new product introduction, go-to-market strategy, and re-launch of existing products integrating customer feedback.• Elevated the online experience through merchandising and site optimizations; managed financial product forecasting.• Worked with merchandising, promotions, and email teams to develop creative briefs and digital campaigns.Key Accomplishments:• Relaunched the high-value Zazzle Black loyalty program; increased sign-up and purchase rates by 20% by optimizing sign-up flow and developing targeted communication strategies for Zazzle Black customers.• Increased productivity by 75% by defining processes to optimize promotional programs.• Created an optimized repeat customer promotions plan that delivered 30% revenue growth in 2 months

Held multiple roles driving revenue growth through strategic marketing and partnership programs. Led a team in executing a multi-channel marketing strategy to drive engagement, acquisition, and retention within the partnership business (retailer/white label, corporate/co-branded, reseller/wholesale lines). Expanded role to include oversight of global marketing programs. Grew the partnership division by millions of dollars and increased incremental revenue by relaunching the Vistaprint Pro Advantage program targeted at graphic designers. Spearheaded the design, rollout, and global expansion of the loyalty program platform, using qualitative, competitive, and customer research to drive marketing decisions. Managed a multi-million-dollar partnerships budget and forecast, and oversaw media buying for traditional and digital channels.

Spearheaded strategic partnership efforts across the retailer/white label, corporate/co-branded, and reseller/wholesales lines. Led a team in executing multi-channel marketing strategies to fuel customer engagement, acquisition, and retention across all three groups. Managed a multi-million-dollar budget and forecast.

Established an internal partnerships group and built relationships with key accounts including FedEx, Office Depot, and Staples. Developed white label solutions enabling brands to expand their e-commerce capabilities while providing customers with access to customized online marketing materials. Executed cross-platform marketing programs across email, search, online display, direct mail, and broadcast. Created business cases and go-to-market strategies to drive partner success. Increased revenue through value-based customer segmentation strategy and defined performance metrics for client retention activities. Established the FedEx Office partnership bringing Vistaprint solutions to online and retail customers in over 1600 stores. Promoted in 2010 from Account Manager to Senior Manager.

Brought on to launch Vistaprint’s European retention email marketing channel and selected as one of three associates to open a new European office in Barcelona. Developed country-specific content strategy that significantly increased conversion rates, customer retention, incremental revenue, and international sales. Promoted twice from associate to senior associate and associate manager.