• Delivered 10x increase in recurring revenue creating data products utilizing artificial intelligence and Generative AI algorithms into the core platform.• Built a recommendation engine using Google BERT to identify high-value keywords from parsing assets with OCR, increasing engaging assets by 25%.• Created a content recommendation engine using Generative AI and OpenAI to develop A/B email generation, increasing open rates and conversions by 15%.*AWS, Snowflake, Airflow, DBT, Terraform, Spark, Python, SQL

• Engineered a robust sales and marketing data strategy design, pricing elasticity models into digital web strategies, reporting from GA4 with visualizations in Tableau.• Pioneered the development of the company's first Python machine learning algorithm, increasing accuracy rates over 15% for sales forecasting and financial reporting.• Facilitated the adoption of advanced technology across teams, enabling the production of high-quality sales reports and optimizing the pipeline process by 30%.*Azure Synapse, Databricks, Bitbucket, Tableau, Salesforce, Python, SQL

• Delivered 15% year-over-year sales increase from product pricing models, store segmentation strategies, and business intelligence across brick-and-mortar stores.• Generated 50% higher conversions and 10% higher order value from a recommendation engine and business insights on the e-commerce website using agile methodologies.• Built computer vision people tracker using Python, OpenCV, and a Raspberry Pi.*Azure, Databricks, Data Factory, Github, PowerBI, Salesforce, Python, SQL

*AWS, Snowflake, Python, SQL