Dave Mcdonald Email & Phone Number

Boston, Ma, Us

Greater Boston

- Promoted to Director of Social Media for exceeding goals and team leadership- Manage two full-time staff members- Use social media listening tools to monitor for crises and send daily reports to University leadership- Manage the LinkedIn presence for the University president while managing the strategy and content of the Flagship University accounts- Achieved substantial growth across BU's flagship channels from FY19 - FY24, which includes increases in engagements by 55.59%, reach by 32.02%, and followers by 37.36%.- Launched and grew the "Connecting With..." LinkedIn Newsletter to 87K+ subscribers- Host a biannual University-wide Social Media Communicators meeting to discuss what's new in the industry and present success stories- CASE Award winner for the Terrier Creator Program

Greater Boston

- Promoted to Associate Director of Social Media for exceeding goals, team leadership, and launching new channels- Manage a full-time staff member- Launched the Terrier Creator Program, an initiative that partners with University influencers allowing them to create original content for the official Boston University Instagram and TikTok channels.- CASE Award winner for a holiday-themed short-form video

Greater Boston Area

- Hired to manage the social media content and strategy for the flagship University accounts including: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, and YouTube.- Launched the Hey BU Blog, a student-first publication on BU Today, the University's news site- Manage the University's Sprinklr license and provide training and support.- Launched the University's TikTok channel (@BostonU)- Manage the department's paid social strategy and budget, which includes placing and optimizing ads across Facebook, Twitter, Instagram, LinkedIn, and TikTok.- Implemented a monthly, quarterly, and yearly social media reporting cadence to ensure the social team is meeting its goals- Manage the department's editorial calendar - Host a biannual Social Media Communicators meeting to discuss what's new in the industry and present success stories- Manage a robust internship program, which includes a team of seven interns- Use social media listening to monitor crises and conversations around the BU brand

Greater Boston Area

- Launched and curated content for the BU Alumni Blog- Tracked, created, and managed the strategy for all social media content for the BU Alumni accounts- Managed all updates to the Boston University Alumni Website- Created a successful alumni profile series using Instagram Stories- Managed the department's paid social strategy and budget

Greater Boston Area

- Managed the content and strategy for the company's social media channels, including Facebook, Twitter, Instagram, LinkedIn, and Medium- Launched and curated the company's Apple News channel- Ghost-wrote content for the CEO’s Twitter and LinkedIn accounts- Live tweeted all client webinars and podcasts- Launched the company's Instagram account (@pymnts)- Increased followers on Facebook by 28%, LinkedIn by 14.6%, and Twitter by 8.1%- Worked with clients to ensure content was gaining maximum reach - Designed & optimized graphics and videos for social media consumption - Managed the company's editorial calendar

Greater Boston Area

- Tracked, created, and managed all social media content on multiple channels, including Facebook, Twitter, Instagram, LinkedIn, Flickr, and Snapchat- Managed the department's email marketing strategy- Increased followers on Facebook by 9%, Instagram by 30%, and Twitterby 37%- Handled the production of all department print pieces, including printappeals and event items- Lead and coordinated the department’s first Twitter AMA- Created and implemented a department email and social media policy- Managed the Alumnae/i and Friends section of the Simmons website,and online giving forms using Sitecore and Blackbaud CMS- Managed the department’s communications calendar - Wrote copy for appeals and direct marketing pieces- Coordinated the alumnae/i “where are they now” stories- Developed communications and social media campaigns to improve donorparticipation, increase revenue, and promote the Simmons brand

New Britain, Connecticut

- Tracked and created all social media content- Managed all website maintenance using WordPress & Hubspot CMS- Pitched, implemented, and maintained a successful Pinterest campaign- Developed weekly content for the company blog- Consistently maintained a running list of media contacts for company use- Increased web traffic and online leads by implementing web forms, call to action, and analyzing SEO- Conduct new hire training on social media & company compliance- Wrote press releases for company-wide events and announcements- Attracted leads & customers through social media monitoring- Consistently worked with company designer and outside reps to design and place ads- Organized company hiring events and realtor luncheons

Farmington, Ct

- Presented the consumer with the best possible solution- Met and exceeded sales goals by providing a personalized shopping experience for each customer- Consistently delivered top-tier results in sales, customer service, and store metrics- Learned to give and receive fearless feedback- Created promoter relationships with customers by giving optimal customer service- Completed all transactions quickly and efficiently- Used the Kronos system to manage daily and weekly schedules - Adjusted store schedule based on traffic trends, sales goals, and staff breaks for 150+ employees- Managed schedule requests on a regular basis- Zoned employees within the store to ensure daily success- Ensured store employees were scheduled for the appropriate hours each week

Meriden, Ct

- Greeted and assisted customers to enhance their shopping experience- Provided optimal customer service- Presented and maintained store to appeal to shoppers- Helped coordinate outfits for shoppers- Completed all cash transactions quickly and efficiently- Opened and closed store when needed

Greater New York City Area

Summer 2011 Internship - Tracked social media presence for clients and help the agency grow. This includes Facebook, Twitter, and LinkedIn- Assisted in researching, developing and proofreading content for news releases, articles and presentations- Created deadline calendars for clients - Performed tasks such as data entry, filing of documents, and maintaining schedules

Hamden, Ct

- Assisted with placement of over 5,000 students into residence halls each semester- Communicated and assisted parents and students to enhance their experience- Performed tasks such as data entry, filing of documents, creating schedules and reserving rooms- Activated key cards using the Persona key card system- Managed the front desk when needed- Completed projects for professional staff members

Avon, Ct

- Assisted in researching, developing and proofreading content for news releases, articles and presentations- Organized, promoted, and helped run a client event- Wrote and developed client newsletters- Tracked social media presence for clients and help the agency grow. This includes Facebook, Twitter, and LinkedIn- Helped with media contacts including drafting and updating media lists, making follow-up calls and tracking results- Proofread content including newsletters, news releases and news advisory copy- Assisted with coordination of events including distributing news advisories, follow-up calls, and managing RSVPs- Actively participated in brainstorming sessions for client projects and communications plans

Cheshire, Ct

- Opened and closed the store when needed- Provided optimal customer service- Created menu items to customers' specifications- Completed all cash transactions quickly and efficiently

Master Of Science - Ms, Advertising

Bachelor Of Arts (B.A.), Public Relations, Psychology

Activities and Societies: Sigma Phi Epsilon

High School Diploma, High School/Secondary Diplomas And Certificates