Daniel Coffeen Email & Phone Number

Cranberry Township, Pennsylvania, Us

* Own strategy and media planning for all paid marketing efforts across all paid digital and traditional channels driving over 1.8 billion impressions over last 12 months* Responsible for direct interfacing with business leaders to develop strategies that exceed desired goals (Improved ROAS +114%)* Research and activate direct IO partnerships for test-and-learn and growth opportunities* Plan A/B tests for creative in current channels to provide insights across business units objectives; provide recommendations to creative team to improve assets for future use * Submit all-inclusive creative briefs to request creative assets needed for various campaigns * Own budgeting and accrual process for over $12M in media spend to ensure that planned strategies fall within established budgets* Responsible for overseeing 2 direct reports in their day-to-day efforts; Encourage their career growth through mentorship, provide learning opportunities and feedback* Responsible for the transition of all social media efforts from external agency to internal team activation; $2M+ in social media spend ‘21 with $100k+ in working media dollar savings across all business lines* Responsible for overseeing of the day-to-day of social media efforts across all channels (Facebook/Instagram, Snapchat, Pinterest, Twitter, LinkedIn)* Partner with CPG vendors with activations that marry vendor provided external creative with internal 1st Party data to encourage store level/online sales of vendor products* Responsible for the day-to-day purchase and optimization of programmatic inventory (Display, DOOH, CTV/OTT, Streaming Radio, Native) via OneView, Basis, Vistar, Google Ads, and other DSPs* Assist in the building and scaling of internal House Ads network across own website properties via Google Ad Manager* Work closely with Analytics Team to review creative performance weekly and optimize efforts to drive maximum results

Benicia, Ca, Us

Supported and lead highly successful social media, PR, communication, and digital campaigns. Led cross-functional teams specializing in innovation research, product development, concept testing, and commercialization. Met short- and long-term goals in multiple categories (trial and repeat purchase, brand identity, core beliefs reinforcement, brand positioning). Led company SEM initiatives — managed search, digital, and video campaigns on the Google display network and affiliate websites. Analyzed marketing data to optimize ad view times, demographic/psychographic profiles, location targets, keyword bids, and additional strategies to successfully improve campaign metrics.* Developed compelling sales collateral to successfully sell in-line extensions — expected to deliver $2M in incremental sales (2019).* Created the continuous improvement program to improve digital, social, and agency campaigns – improved CTR on Google Ads by 4%+, engagement by 400%+, and impressions by 1,500%+.* Developed partnerships with media influencers to improve ad value by $500K+ and 70M+ impressions.* Researched market to identify improved services and pricing from 3rd parties. Authored concept descriptions, testing questions, and customer facing decks. Compiled raw data to report on in-store sales and project KPIs.* Migrated data from Constant Contact to MailChimp; closed contract with Promotion Pod for digital coupons; Sprout Social for social media management; and IRI for market research.* Analyzed marketing data to identify trends and create strategies to drive market share. Ensured quality delivery on-time and within budget.* Administered a $1M digital marketing budget. Partnered with outside agencies to perform qualitative/quantitative research on consumer insights. * Collaborated with upper management to set campaign goals; ensured team delivered marketing materials; leveraged Google Ads platform expertise to create campaign and ad sets.

Suisun City, California, Us

Significantly grew attendance of city council and agency meetings via traditional and digital marketing efforts. Developed marketing materials for public outreach, presentations, reports, and PR efforts for large- and small-scale projects. Contributed to multi-agency efforts to meet strict deadlines and operational requirements for major highways, interchanges, and rail stations. * Coordinated a Facebook contest to drive customer engagement – established core values in consumers’ minds and resulted in 1,500+ entries or 50%+of KPI goal.* Authored marketing collateral; effectively managed agency website to drive engagement. Authored and distributed press releases; gained exposure and press traction.* Cultivated and managed key relationships with powerful government dignitaries to advocate on behalf of additional agency efforts projects.

San Francisco, Ca, Us

Developed strategic marketing, PR, and communications materials to build and engage donor base. Launched campaigns to speak to volunteers and garden coordinators— incorporated innovative social and digital campaigns to enhance brand identity, spread community mission statements, and consolidate values through meaningful engagement. Grew following via VIP partnership development. Performed daily website and digital asset content updates, optimizing SEO.* Strategized on social media and digital campaigns to develop brands and establish top-of-mind identities – resulted in 200%+ follower growth, 2.5% CTR+, and 75%+ increase in engagement.* Improved digital and social media spend by creating reports used to analyze information and improve transparency of results – improved social media engagement by 60%.* Engaged donor base and incorporated insights to improve marketing materials – increased school garden acceptance rate by 60%.

• Social Media Marketing - Took over all social media marketing efforts for catering company (Facebook, Twitter, Instagram, Yelp, Pinterest, and Hootsuite). Consistently increased following and interaction with brand pages. • Analytics - Used Google Analytics and Facebook Insights to analyze demographics and psychographics of customers. • Continually updated company website using Wordpress.• Staged photo shoots to showcase culinary works and events worked• Researched and introduced the company to multiple avenues for expansion.

Chico, California, Us

• Created in store and public advertisements for products and services• Tracked adoption of new products and services• Created and met project guidelines in creative and unique ways • Aided in research and evaluation of bank services

Chico, Ca, Us

• Collaborated with other members of staff to plan and execute programming for residents in community. Programming was designed to help incoming residents adjust to college life and build a sense of community. Secondary goals were to promote social, education, diversity, health, and emotional understanding and growth. • Built strong community for over 50 residents with monthly one-on-one meetings and floor events.• Developed and executed programs related to diversity, community building, networking and other educational opportunities. • Mediated conflicts between residents and gave the tools to have preventative future conversations and interactions with fellow roommates.• Went on safety checks once a night every week and scheduled weekend nights to ensure safety of residence hall community of over 675 students. • Assisted in helping residents attain the skills and experience necessary to live independently and maximize their college experience. • Routinely demonstrated excellent leadership, problem solving, ingenuity, and other skills necessary to succeed in all aspects of position• Advertised for programs and events in community and campus with passive programs and community boards• Worked with groups and individually in order to achieve goals and reach deadlines• Remained in excellent academic standing while fulfilling all duties and responsibilities of position

• Connected with customers, developed lasting relationships• Memorized all drink recipes and procedures• Performed various duties: drink creation, cleaning, customer service, money handling, food preparation• Trained new employees in various tasks and procedures

• Supervised employees in tasks• Performed daily and nightly tasks• Performed customer service, food handling and money handling

Seattle, Wa, Us

Connected with customers, developed lasting relationshipsMemorized all drink recipes and procedures Performed various duties: drink creation, cleaning, customer service, money handling, food preparationTrained new employees in various tasks and procedures

Plano, Tx, Us

• Performed variety of job duties: food preparation, ticket sales, clean-up, money handling• Began working in theatre clean-up, moved to box sales and concessions• Trained new employees in various tasks• Supervised employees in day to day tasks

• Worked in a fast paced restaurant environment• Started as dishwasher, subsequently promoted to line chef within 7 months• Cooked and built dishes to be served to customers• Trained new cooks and dishwashers in all restaurant tasks

Bachelor Of Business Administration (B.B.A.), Marketing

Associate Of Arts (A.A.), Transfer Studies

High School, High School Diploma