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An experienced Product Management and Marketing Professional with an engaging and enthusiastic vigor for bridging the gap between technology and business – generating $104.5 Million in sales and $26.3 Million in gross profit through his cradle-to-grave lifecycle management style for a microprocessor and DSP based proprietary module product line that reduced cost, reduced product time-to-market and simplified product upgrades for telecommunication and embedded computing suppliers. A proven marketing and sales leader with a record of growing revenues and profits, creating cross functional teams that bridge organizational boundaries through a consensus management style and creating strong customer relationships.Specialties: • Market Research/Analysis• Strategic Development• Pre-Sale Technical Support• Team Building• Customer Relationship Management• Written/Verbal Communication• Increasing Profitability• Cost Reduction• Contract Negotiation• Price Strategy Management• Sales Product Training• Product Collateral Development• Internal/External Evangelism• Product Lifecycle Management• Staffing and Training• Product/Marketing Requirement Definition
Green Button Alliance
View- Website:
- greenbuttonalliance.org
- Employees:
- 5
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Technical ManagerGreen Button AllianceAtlanta, Ga, Us -
Executive Committee Member Of Retail Markets QuadrantNorth American Energy Standards Board (Naesb) Jan 2016 - Present
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Technical ManagerGreen Button Alliance Feb 2015 - PresentDunwoody, Ga- Provide technical support and development of Green Button Alliance Green Button Download My Data and Connect My Data Energy Service Provider Interface (ESPI) standard certification test suites. - Provide consulting services to developers creating products based on Green Button XML data streams, addressing data format and OAuth 2.0 Authorization Framework implementation requirements. -
Founder - CtoRemi Networks Jan 2011 - PresentMission Viejo, Ca; Rancho Santa Margarita, Ca; Dunwoody, GaREMI Networks specializes in the implementation of Smart Grid software architecture to deploy the NAESB Energy Service Provide Interface (ESPI) and Open Automatic Data Exchange (OpenADE) standards.• Active participant in weekly OpenESPI and OpenADE conference calls contributing to the development of an open source ESPI Data Custodian and Third Party platform and the development of a certification software specification.• Chairs the OpenESPI OAuth Sub-committee which architects the integration of the OAuth 2.0 specification and the ESPI 1.0 standard defining the proper usage of OAuth 2.0 for each of the defined ESPI standard use cases.
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Founder - Head Of Engineering/Product DevelopmentSaddleback Valley Systems Mar 2009 - May 2010Santa Barbara, CaliforniaSaddleback Valley Systems provided flexible, easy to use Home Area Network (HAN) solutions based on smart processors and open source software. FOUNDER - HEAD OF ENGINEERING/PRODUCT DEVELOPMENT• Conceptualized and validated basic logic design of Home Area Network (HAN) products ensuring achievability of targeted product cost and feasibility of design and manufacturability.• Monitored competitive product announcements to ensure product features provided potential customers with greater benefits at a significant cost savings.• Met with utilities to understand their approach for supporting Home Area Network (HAN) products ensuring Saddleback Valley Systems’ sales and marketing plans complied with utility industry smart grid implementation and roll out plans.• Monitored standard committees to ensure Home Area Network (HAN) products would meet and obtain certification for compliance to the rapidly changing Smart Grid interface standards. -
Marketing Manager, Processor ProductsViking Modular Solutions, Sanmina-Sci Corporation (Now Viking Technology) Jun 1998 - Jan 2009Lake Forest, Ca; Foothill Ranch, CaViking Modular Solutions, Sanmina-SCI Corporation, focuses on delivering innovative, high-quality memory and communication modules in the server, storage, telecommunications and embedded markets. This includes the design, manufacture and support of memory and communication module solutions using DRAM, Flash and Microprocessors.MARKETING MANAGER, PROCESSOR PRODUCTS• Generated $104.5 Million in sales and $26.3 Million in gross profit by managing all product lifecycle and marketing activities for a product line of microprocessor and DSP based modules sold to telecommunication and embedded computing OEM customers.• Generated an additional $7.3 Million in revenue and $2.8 Million in gross profit by expanding DSP module design to include microprocessor based modules resulting in penetration of embedded processor market.• Increased the microprocessor and DSP product line gross margin from 13.38% to 46.34% by working with the purchasing department to reduce material cost and by increasing the unit average sales price.• Annually achieved 30% or higher gross margin for the microprocessor and DSP product line by controlling product line pricing through responses to RFQs submitted by worldwide sales team.• Created all (50+) product requirement definitions for microprocessor and DSP based module products, requiring an analysis of microprocessor and DSP implementation interface specifications.• Ensured new product designs met customer requirements by working closely with engineering, sales, purchasing and manufacturing cross functional team.• Increased effective direct sales force from 10 to 500 through partnerships with microprocessor and DSP suppliers ensuring their sales teams and senior management understood the benefits of modular designs.• Assisted in closure of new designs at key OEM customer accounts by traveling extensively to support worldwide sales team as technical expert in customer meetings. -
Manager, Intel Strategic RelationsAdaptec Jan 1994 - Mar 1998Irvine, CaAdaptec is a leading provider of innovative data storage hardware and software solutions. Today, Adaptec remains strong in the data storage I/O market, delivering ASICs, host-bus adapters, value-oriented and high-performance SATA/SAS and SCSI RAID controllers, and storage software for IP storage area networks.MANAGER, INTEL STRATEGIC RELATIONS• Obtained increased sales opportunities by establishing strategic quarterly meetings with Intel and Adaptec executives and business units to discuss future technology directions and roadmaps ensuring Adaptec’s product development cycles met the needs of Adaptec’s OEM customers.• Obtained increased sales opportunities by convincing Intel to include Adaptec (a non-OEM customer) in the 440LX chipset OEM Validation partner program ensuring all Adaptec products were compatible with the Intel 440LX chipset prior to its mass production.SENIOR PROGRAM MARKETING MANAGER• Obtained increased sales opportunities by creating a strategic relations program focused on hard drive, CD-ROM, and CD-Recordable suppliers that identified, developed and strengthened Adaptec’s relationships.PRODUCT MARKETING MANAGER• Obtained increased sales opportunities by managing all product marketing activities for assigned SCSI products including sales training, product evangelism, strategic relations, product specification, product packaging and documentation.OEM APPLICATIONS ENGINEER• Obtained increased sales opportunities by providing customer support to assigned major OEM accounts which included providing evaluation units, responding to technical questions, providing technical sales support and creating OEM kits. -
PartnerMva Software Inc. 1992 - 1993Yorba Linda, CaMVA Software, a value added reseller of medical/dental billing and accounting systems, sold, customized, trained and maintained front office systems for physicians and clinics in southern California.PARTNER• Customized, installed and supported Pacific Medsoft's "Practice Manager" medical/dental accounting system at various client sites. The software package was written using Microsoft's FoxPro database language and used either Novell or LANtastic local area network software to support from 4 to 20 workstations.
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Senior Systems Software ConsultantControl Data Corporation, Communication Systems Division 1988 - 1992The Communication Systems Division of Control Data, manufactured, sold and supported a line of widearea network front-end processors that were used by the Bell regional operating companies. These products seamlessly connected terminals in Bell business offices with mainframes throughout the corporation network to access host-based installation, maintenance, billing and accounting applications.SENIOR SYSTEMS SOFTWARE CONSULTANT• Provided customer support for Control Data's Extended Network Architecture Device Interface (XDI) product at Pacific Bell, US West, Bell South Services, Bell Atlantic and Bellcore. This support was both remote and on-site to resolve XDI software problems or new XDI equipment installations.• Developed a procedure which allowed software problems to be resolved with minimal change to the existing operational software which increased customer software quality confidence for problem corrections and resulted in several customers ordering new XDI systems.
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Consultant Software EngineerIsc Systems Corporation 1980 - 1988Madera, Ca; Clovis, Ca; Tustin, Ca; Foster City, Ca; Glendale, Ca; Orange, CaISC Systems Corporation manufactured, sold, customized and provided turnkey teller systems to the Savings and Loan industry.CONSULTANT SOFTWARE ENGINEER• Prepared technical customer presentations to support major account sales.• Provided customer account management, which included project leadership, design and implementation of widearea network communication interfaces and transaction processing flows and analysis and resolution of communication problems.SENIOR SYSTEMS ENGINEER/TEAM LEADER• Managed a staff of software engineers including hiring, training and supervision.• The software team developed and maintained customized transaction processing systems for thirty-six (36) ISC customers located in California, Texas and Hawaii.SYSTEMS ENGINEER• Developed and maintained customized transaction processing systems for twelve (12) ISC customers using the GESCO service bureau teller and CRT mainframe based transaction systems.
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Assistant Vice President, Teleprocessing ManagerGesco Corporation 1975 - 1980Fresno, CaGESCO Corporation provided online real time financial transaction support for major Savings and Loans located in California and Nevada.ASSISTANT VICE PRESIDENT, TELEPROCESSING MANAGER/TELEPROCESSING MANAGER• Managed a staff of four supervisors and fifteen application programmers responsible for development and support of mainframe based online financial transactions.TERMINAL PROGRAMMING SUPERVISOR• Managed a staff of three programmers responsible for development and support of branch terminal application software that interfaced branch personnel with the mainframe's online financial transaction system.SENIOR SYSTEMS PROGRAMMER/SYSTEMS PROGRAMMER• Responsible for the development and support of IBM terminal equipment application software used by branch personnel for entry of mainframe based online financial transactions.
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Territory ManagerBurroughs Corporation 1972 - 1974Fresno, Ca; Merced, CaBurroughs Corporation developed, manufactured and sold computer hardware systems.TERRITORY MANAGER• Achieved 135% of assigned sales quota first year selling electronic accounting systems.• Provided programming installation, operator training and support for all accounts in assigned territory.
Donald Coffin Skills
Donald Coffin Education Details
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Business Administration
Frequently Asked Questions about Donald Coffin
What company does Donald Coffin work for?
Donald Coffin works for Green Button Alliance
What is Donald Coffin's role at the current company?
Donald Coffin's current role is Technical Manager.
What is Donald Coffin's email address?
Donald Coffin's email address is do****@****att.net
What is Donald Coffin's direct phone number?
Donald Coffin's direct phone number is +194963*****
What schools did Donald Coffin attend?
Donald Coffin attended California State University, Fresno.
What skills is Donald Coffin known for?
Donald Coffin has skills like Cross Functional Team Leadership, Product Marketing, Product Development, Product Management, Crm, Management, Business Strategy, Start Ups, Integration, Telecommunications, Strategy, Embedded Systems.
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