David Collings Email & Phone Number

Leeds, GB

Westlake, Texas, US

Westlake, Texas, US

• Formulate, lead and manage the strategic delivery of lead generation, retention, yield and price increase business targets. Applying the full marketing mix to reach targeted audiencesKEY ACHIEVEMENTS
• Start up marketing: Introduced a marketing strategy for new start-up consulting business arm achieving £1.1 million revenue in year one
• Protect revenue: introduced targeted marketing events and campaigns to high end customers to successfully protect £18 million revenue target
• Retention: Worked closely with Head of Sales to develop joint sales & marketing strategy to improve retention rates from 74% to 84%
• Budget: Manage £1 million departmental budget
• Inbound: Introduced an inbound marketing strategy and combined with existing outbound activity to increase both yield and lead generation activity

Atlanta, GA, US

• Lead and manage the delivery of all marketing activity, including websites, social media, direct mail, ebulletins, press releases, literature, promotions,events, online and offline advertising, all to Corporate CI..
• Marketing service: Personal experience of planning and producing marketing activity and experience of leading a marketing and design team of 13 in the production of regular marketing campaigns and materials to support.
• Customer acquisition: Developed an industry first programme of consumer workshops to acquire new and retain existing business, which saw a 30% oversubscription and brought in new revenue
• Budgets: Manage a £200,000 advertising budget and campaign budgets between £500 and £250,000
• Effective partnerships: Work closely with all external agencies and suppliers in the development and delivery of marketing materials to time and budget
• Cost savings: Review of marketing spend generated £80,000 of costs savings in 2011

• Assist in the development and management of marketing and advertising strategy. Responsible for the planning, initiation, management and evaluation of key marketing campaigns and projects using the full marketing mix.
• Successfully planned and delivered all direct advertising campaigns, managing a £200,000 budget
• Redeveloped supplier advertising relationships saving £28,000 in first year
• Planned and managed 15 different events every year
• Managed a technical project, working with the Operations, HR and IT departments to migrate 2,500 email addresses to a new system 3 months ahead of schedule
• Creator, editor and producer of the internal magazine and corporate literature

London, GB

• Management of various Internal Communications functions and activitiesKey achievements
• Planned, managed and implemented a brand campaign to celebrate a merger across 200 locations and 15,000 employees, incorporating a wide variety of marketing material.
• Managed and directed all internal events to time and budget
• Creator, editor and producer of 15,000 magazines every month, liaising with external agencies and suppliers for design and production
• Assisted in the creation and management of Aviva’s first intranet
• Developed Aviva’s first employee evaluation system

Cim Diploma, Marketing

Ba Hons, History Psychology Sociology