Responsibilities• Defined National Restaurants strategy focused on sustainable growth• Led Strategy and negotiations with Global and National restaurant brands at the CEO level• Transformed onboarding process for new restaurants to improve experience and reduce time to first order• Supported expansion strategy by launching more than 20 cities and geo-expanded more than 30 new service areas• Provided product prioritization and rollouts while establishing Mexico as the country with biggest number of pilots for new features. • Helped position Mexico as one of the five-star markets at the worldwide level• Drive Competitive intelligence strategy • Defined the first balanced scorecard in the LATAM region• Shifted sales and account management focus from quantity of restaurants to quality and financial returns• Supported the process to break key Competitor exclusivities• Revamped the POS integration project • Established joined Marketing plans focused on experiences rather than discounts / offers• Defined the Account Management Strategy to support our top restaurants.• Significantly reduced HC & implemented foundational changes in the way our org operates to promote quality sales, retain talent & improve productivity. • Cross team collaboration with Policy, Legal, Marketing, Product Development, Sales Operations, Strategy and Planning for alignment on Restaurant strategies. • Built a high performing teamAchievements• 300% YoY growth on Active Restaurants• Triple digit growth on revenue YoY• Closed all Global and National strategic brands on record time • Reduced onboarding time from 21 days to 36 hours • Maintain and increased Market Share leadership in Mexico• Achieved one of the best ANR across the globe.

Responsible for IBM Hybrid Cloud software: (Integration Suite, API Economy, Private cloud, Monitoring, BPM, Content Management, Multi Cloud Orchestration, Devops) and Analytics (Operational Database, DWH, Data Governance, MDM, Datalake, Descriptive, Predictive and Prescriptive Analytics, Data Science , AI, Watson) products on sales, marketing and partner strategyLeading a group of sales managers and sales reps to position highly visible products, services and future business development.Accountable for a business unit and responsible for committing multiple resources while achieving customer satisfaction, cost, expense, revenue and other business measurements of critical importance. Validate product, market, business, or technology strategies as executive review and set the vision for overall strategies.

Responsibilities• Sales lead for Data Platform Solutions (SQL Server: DWH, OLTP, OLAP, ETL, BI, MPP, Big Data, Machine Learning, IoT, Advance Analytics, R Server, Hadoop) Cloud Solutions (IaaS, PaaS) Process Orchestration (Biztalk) and Development Tools. • Responsible for a Quota of $90+ MUSD.• Stretch assignments to standardize main enterprise Messages, Alignment with Marketing, Consulting and Partners organization.Achievements• ~60% business Growth over the last three years• Largest Big Data project in LATAM• Largest Machine Learning model applied to demand forecast worldwide. • Largest MPP (Massively Parallel Processing) solution deployed in LATAM• Defined and implemented Scaling through Business Partners Strategy • Customer and Market analysis to realign resources to highest potential

Responsibilities• Lead Marketing, Sales & Technical team for Development Tools.• Responsible for 10MUSD.• Develop Sales Strategy for all customer segments.• Establish Marketing strategy for all customer segments.Achievements• Estimated Quota achievement 107%• FY12 YoY Growth 25%, Alt YoY Growth: 40% versus Market Growth: 1%• Certified 6 Business Partners in the Gold ALM competency and 4 in Silver• More than 15 technical resources from our partners working as an extended sales team (vTSP Program)• Replacement of competitive solutions in more than 10 accounts from our competition’s top customers• Recruitment of the top three IBM Rational Sales Partners and certified them on Microsoft solution• First place in market share (29.98%) according to IDC for the first time taking IBM to the second place• Team alignment with the MS methodology for sales and forecasting• Pipe Coverage 200X• Establish a Marketing engine to accelerate transactional opportunities from our resellers (+50% YTD Growth)• Support Marketing Strategy in Spanish speaking LATAM as a stretch goal• LATAM and Mexico Visual Studio web pages and social media launched• Visual Studio reseller program launched for the first time in Microsoft Mexico

Development tools sales professional, working for Microsoft major accounts in Mexico

Responsible for Sales in Mexico and Latin Caribbean Region, including brand strategy, development, forecasting and execution facilitation. Working both with direct sales team and channel.

Responsible for Sales in Mexico and Latin Caribbean Region, including brand strategy, development, forecasting and execution facilitation. Working both with direct sales team and channel.