Orchestrate seamless go-to-market plans, refining commercialization tactics, and harmonizing customer desires with business objectives.o 𝘔𝘢𝘳𝘬𝘦𝘵 𝘎𝘳𝘰𝘸𝘵𝘩: Developed a comprehensive growth strategy for an environmental equipment manufacturer entering a new hospitality market, identifying pain points and aligning value positioning with channel needs; secured 5 test accounts to validate market expansion potential and gather feedback.o 𝘔𝘶𝘭𝘵𝘪𝘤𝘩𝘢𝘯𝘯𝘦𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨: Consulted crypto fund manager on product launch campaign encompassing development of a TV commercial, digital paid placement, native newsletters, and an exclusive experiential event for targeted investors meeting KPI’s of awareness and engagement delivering $10M AUM.o 𝘉𝘳𝘢𝘯𝘥 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺: Championed global rebranding for peer advisory franchise ownership group, crafting new corporate guidelines encompassing logos, color palette, typography, and images. Deployed across 20 countries, 60 cities, and 2,500 executive members, securing internal stakeholder alignment and driving brand consistency and recognition.o 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨: Influenced development of a comprehensive customer journey for a fintech startup, including optimizing custom landing pages, creating compelling gated content, deploying lead magnets, and implementing personalized email sequencing garnering 40% increase in unique visitors and 7% conversion via a contact form.o 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴: Collaborated on a customer needs discovery proposal for an employee benefits translation provider to engage an existing client with additional services. Defined the qualitative and quantitative methodology to secure and analyze feedback on a comprehensive user experience for Spanish-speaking members. Gained approval to execute with 3 focus groups comprising 100 key members delivering valuable insights for service enhancement.

Develop and facilitate peer-to-peer advisory groups for top-tier SMB executives emphasizing personal, professional, and business growth. Analyze and execute opportunities to expand membership, improve services, and design new ones continuously. o 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵: Spearhead forums with executives leveraging business acumen and emotional intelligence delivering leadership modules, educational components, and member business case studies. Manage group dynamics, navigate conflicts, and facilitate collective knowledge among members achieving group evolution.o 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦: Reinvigorated product and service alignment with executive needs in a tenured group averaging 10+ years, strengthening retention and increasing satisfaction scores above 90%.o 𝘓𝘦𝘢𝘥 𝘎𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯: Executed four outbound campaigns targeting business executives to expand peer-to-peer advisory groups; applied lead generation funnel that realized 15% response rate among 5,000 qualified leads.o 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵: Collaborated with agencies to develop data-driven digital programs for broadening awareness and engagement securing 100+ participants in business roundtables; achieved 25% conversion rate to consideration interviews, resulting in 5 executives converting to guest attendees.

Implemented strategic marketing initiatives to understand consumer needs and identify opportunities for product and service market fit. Orchestrated GTM execution by collaborating with sales and product management, enabling B2B and B2C channels, and leveraging sales proficiency. o 𝘔𝘢𝘳𝘬𝘦𝘵 𝘚𝘦𝘨𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯: Broadened total available market $5M by redefining segmentation with a prudent and measured analysis of industry jobs-to-be-done, market trends, product value propositions, and untapped segments.o 𝘚𝘢𝘭𝘦𝘴 𝘌𝘯𝘢𝘣𝘭𝘦𝘮𝘦𝘯𝘵: Coordinated with sales and product leaders to develop, refine, and execute GTM playbooks for previously underserved markets, reducing sales quote response times from 3 days to 12 hours.o 𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩: Conducted immersive qualitative and quantitative value exploration with 5 distribution partners and 50 end users to develop solution-based product design in a new product category.o 𝘗𝘳𝘪𝘤𝘪𝘯𝘨 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺: Revamped hardware pricing models to improve gross margins 8% and reduce customer churn 35% by easing customer contract friction and strengthening competitive positioning.o 𝘔𝘶𝘭𝘵𝘪𝘤𝘩𝘢𝘯𝘯𝘦𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨: Drove 15% revenue growth through strategic execution of inbound marketing campaigns, leveraging advocate referrals, partnership co-op initiatives, and digital-based demand generation tactics; resulting in increased customer engagement and loyalty. Enacted impactful white papers and blogs targeting core personas, fostering strong brand engagement and conversion.o 𝘉𝘳𝘢𝘯𝘥 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵: Orchestrated comprehensive brand positioning redesign for new product launch; crafting innovative customer personas and value propositions, and reimagined messaging architecture, imagery, and customer journeys; optimized website and increased unique visitors 5X.

Engaged to support executive-level accelerator program by contributing, coaching, and collaborating on projects across multiple divisions focused on business model development, lean startup, and design thinking. Subsequently helped advance internal innovation framework program focused on identifying and developing products and services.o 𝘎𝘰-𝘛𝘰-𝘔𝘢𝘳𝘬𝘦𝘵 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺: Formulated a market plan to secure $5M in annual sales for a new aftermarket performance auto parts segment defined by VOC analysis, market viability research, competitive positioning, and commercialization process flow mapping. o 𝘋𝘦𝘴𝘪𝘨𝘯 𝘛𝘩𝘪𝘯𝘬𝘪𝘯𝘨: Advised against $2M investment in an eBike venture after collecting and analyzing data, validating unmet needs, examining biases, and conducting field-based engagement via qualitative and quantitative modalities. o 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘔𝘰𝘥𝘦𝘭𝘪𝘯𝘨: Bolstered venture development program designed to support diverse North American divisions by optimizing curriculum, refining content, and amplifying development of 200+ associates.

Rapidly promoted to lead the commercialization of $300M+ in annual sales from 200+ SKUs across all distribution channels. Administered a $1.5M SG&A budget, $10M co-op budget, and product margin allowances to achieve profit targets. Hired, trained, and supervised a team of 10+ marketing and brand managers, including management trainees and interns. o 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘗𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘌𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯: Drove actionable annual business plan and structured execution, yielding double-digit growth across 90% of NA accounts in 2015.o 𝘊𝘩𝘢𝘯𝘯𝘦𝘭 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵: Rejuvenated retail distribution and defined sustainable industrial channel growth by championing portfolio management and partnership alignment, delivering $42M in incremental sales in 2014.o 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘗𝘭𝘢𝘯𝘯𝘪𝘯𝘨: Developed $30M annual promotional plan with integrated sell-in and sell-through activities through national campaigns, account-based management, and event programs while concurrently minimizing channel conflict.o 𝘎𝘭𝘰𝘣𝘢𝘭 𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯: Influenced multi-national team that designed and deployed global marketing strategies, ensuring continuity, and sharing best practices worldwide.

Advanced to lead a team of 3 marketing managers supporting Bosch’s largest channels delivering $150M+ in annual sales. Managed ~$500K SG&A and $5M promotional / co-op budgets.o 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘈𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴: Identified opportunities for profitable growth by initiating data-driven category management. Generated in-depth reports on key internal and external metrics including sales, inventory, turns, and margin.o 𝘋𝘦𝘮𝘢𝘯𝘥 𝘗𝘭𝘢𝘯𝘯𝘪𝘯𝘨: Mitigated revenue losses and maintained 98%+ in-stock rate by collaborating cross-functionally to assess and plan demand cycles based on promotions, seasonality, product placement, and production capacity.

Sales leader and key contributor conceptualizing, designing, presenting, and managing strategies to grow customer share while achieving internal targets and exceeding account metrics.o 𝘈𝘤𝘤𝘰𝘶𝘯𝘵 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵: Achieved 10% CAGR reaching $72M in revenue over 3 years consistently exceeding targets and establishing a mutually beneficial relationship with key decision makers.

Recruited to support vertically integrated consumer products company focused on identifying innovative product solutions submitted by consumer inventors via internet and PBS television show Everyday Edison’s.o 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵: Secured 2 national retail placements and numerous market tests guiding design, engineering, branding, marketing, public relations and commercialization.

Directed all aspects of account creation and management for the largest company channel generating $60 million in Lowe’s retail sales. Established and developed positive sales partnerships with seven Lowe’s Product Merchants and all supporting logistics, inventory, and marketing decision-makers. Critically involved in each step of program delivery from product development, line reviews, cost negotiations, and forecasting through store-level rollout. Managed daily program operations including store service, inventory, promotional planning, Special Order Sales, resets, and special projects.

Promoted to expansion position supporting $600 million Lowe’s account focused on increasing industrial product sales with Lowe’s Commercial Services through coordination of 150 Field Representatives driving $7M in direct sales.

Managed Lowe’s accounts in Southern California and Las Vegas, NV with $29.5M in sales by collaborating with regional executives and store managers to execute promotions, merchandising, and events.

Recruited for a highly competitive position in the Sales & Marketing Development program providing a foundation in retail business principles for emerging leaders in the organization. Supported brand events, product merchandising, and sales knowledge in targeted markets.