• Managed social media accounts, growing followers by 67% over two years• Improved email open rates by 26% with strategic automation & personalized content creation• Enhanced CVR 23% through targeted SEO campaigns & landing page optimizations• Generated 100+ monthly analytics reports deriving insights & providing recommendations

We accelerate app growth for brand marketers and game publishers with data-driven, full-stack app marketing that holistically covers user acquisition, attribution, analytics, organic optimization and engagement. • Helped lead client success team while overseeing all global marketing initiatives• Developed and executed digital campaign strategies, deployment, optimization, and reporting• Trained team to become experts in mobile marketing's technical and tactical aspects• Utilized and expanded the team's knowledge of the evolving mobile/digital media industryKey Achievement: Increased YoY client retention rate by 30%

Innovative and forward thinking, we are re-defining advertising on mobile devices. Our data-driven approach and best-in-class technology allow us to deliver highly-effective ROI campaigns.• Increased app download rate by 4X launching a multi-channel RTB & retargeting strategy• Acted as team ambassador, ensuring agency-wide requests were prioritized & streamlined• Utilized push campaigns to boost engagement 19%, generating $275K incremental revenueKey Achievement: Embodied company values as lead POC for our largest client spending $350M annually

- Acquired, Formerly Fiksu -• Managed P&L for the client success organization totaling $40M+ in annual revenue• Led 30-person team overseeing 150+ accounts across the US, UK & APAC• Supervised 4 Client Directors and mentored 25+ Client Managers to high-level contributors• Increased client retention rate by 16% & CSAT by 21% through personalized service initiativesKey Achievement: Expanded CSM team & client portfolio 3X & 10X growth respectively

- Acquired, Formerly Fiksu -Oversaw the strategy and execution of key accounts at Fiksu while using data-fueled mobile marketing technology to connect brands, agencies and app advertisers to their unique mobile audiences.As the industry's only complete mobile marketing infrastructure, we combined actionable data, programmatic reach and ad performance optimization. This allowed us to deliver on all the capabilities a marketer needs to succeed on mobile including: tracking and attribution, audience segmentation, media buying, retargeting, optimization and analytics. Over the last 4 years, we've worked with over 1,000 clients including Amazon, Disney, Coca-Cola, Activision, The New York Times, Dunkin' Donuts and Starcom among other industry giants.

- Acquired, Formerly Fiksu -As the Strategic Account Manager at Fiksu, Inc., I led a team in Boston specializing in mobile app marketing for iOS and Android. My role involved advising clients on cost-effective campaigns to acquire and engage users, ultimately driving revenue growth. Through strategic planning and execution, I successfully managed a portfolio of mobile app clients to achieve their user acquisition and retention goals.Key Achievement: 2014 Employee of the Year

• Drove all aspects of SEO, SEM, affiliate & mobile initiatives increasing user acquisition by 45%• Revamped existing affiliate marketing channel, achieving 76% YoY revenue growth• Managed a $500K quarterly paid acquisition budget, optimizing 30% improvement in ROAS• Implemented advanced retargeting strategies, reduced CPA by 20%, increasing CTR by 15%Key Achievement: Led the launch of Care.com's 1st mobile app on iOS and Android

• Managed $34M+ annual budget from conception, execution, optimization & reporting• Achieved 19% reduction in acquisition costs, analyzing & optimizing cross-platform strategy• Boosted brand visibility by 40% through strategic social media campaign inventiveness• Collaborated cross-functionally with finance on marketing expenses and reported to C-suiteKey Achievement: Delivered 116% of profit goal through cross-functional team collaboration

Creative agency dedicated to crafting impactful branding, web design, video production, digital marketing, event production and more for the greater Boston area. In my role as a Project Manager at Pagano Media, I spearheaded project initiatives, ensuring alignment with strategy, budget and timelines. • Integrated customer feedback to drive creative solutions and production elements• Facilitated clear interoffice communication to streamline project development processes• Ensured accuracy of inter-office communication

Worcester Country Club is best known as the site of the inaugural Ryder Cup in 1927. This historic Donald Ross design is one of only three golf clubs in the world (Pinehurst and Hazeltine) to host the premier men’s, the premier women’s and the premier international tournaments.• Led six players to eight club championship titles in ten years • Assembled over fifty caddies daily to service club membership • Trained a team of pro-shop attendants• Maintained pro shop and promoted merchandise and golf apparel• Consulted systematically with local PGA Professionals on various operating procedures