Danielle Pendergast Email & Phone Number

Key Responsibilities:Customer Acquisition:- Conceptualize, execute, and oversee digital campaigns across diverse platforms to drive robust growth and meet performance targets in collaboration with internal teams and partners.- Continuously optimize campaigns to enhance ROI and conversion rates, while identifying and capitalizing on new growth opportunities within the digital landscape.- Harness consumer behavior insights to refine strategies, uncover trends, and capitalize on growth opportunities.Conversion Rate Optimization (CRO):- Analyze user journeys, email performance, and website landing pages to enhance conversion rates and elevate campaign effectiveness.- Implement rigorous A/B testing and employ CRO techniques to drive superior results and elevate user experiences.Email Marketing:- Develop and implement targeted email marketing campaigns to nurture leads, optimize conversion rates, and foster long-term customer engagement.- Employ advanced segmentation strategies and personalized content to drive maximum engagement and retention.Review and Reporting:- Monitor and analyze marketing metrics to measure performance and inform strategic decision-making.Cross-functional Collaboration:- Collaborate closely with internal and external stakeholders to align growth initiatives with brand and organizational objectives.- Share insights and collaborate on campaign enhancements to drive continuous improvement and maximize performance.

Newtown, Ct

Responsible for digital acquisition and retention for 4 subscription brands, 6 membership programs, and all direct-to consumer e-commerce.• Manage all acquisition and win-back strategies with the use of paid social, email marketing, on site marketing, and consumer journey touchpoints through CRM.• Implement and iterate test plans that increase subscription and membership conversion rates on all brands through multiple sources including email, paid social, influencer programs, paid search, and display.• Plan, execute and implement seasonal e-commerce campaigns marketed in email channel, along with paid search, paid social and on-site placements. Approximately 20 seasonal campaigns throughout the year, including a 3-month holiday driven sale.• Copywrite email, paid social, and site marketing placements, along with QA of all marketing pieces created within our design department.

Managed Google Adwords and Analytics accounts, also conducted keyword analysis and offered recommendations.

Bethany, Ct

Designed, implemented, and managed strategic cross-channel digital & content marketing campaigns including organic social media initiatives, email marketing, search engine marketing, and display advertising. Analyzed performance of digital marketing campaigns to aid in continuous testing of all marketing initiatives.

Norwalk

Focused on display advertising and conversion funnel optimizations to aid in the increase of product conversion rate. Designed, implemented and managed strategic a/b testing in display creative, order page creative, and subject line copy.

Master'S Degree, Business, Marketing, 4.0

B.B.A, Marketing (Interactive Marketing Option); 2011