Demian Perry Email & Phone Number

Washington DC-Baltimore Area

* Launched paywall, resulting in a more than 150% increase in subscription revenue* Built metered access regwall, resulting in 20% UMV growth and 3x email contact growth

• Set up business operations: payroll processing, email, health insurance and P&L planning
• Led UX and technical development of website, apps & podcast delivery

Arlington, VA

• A private-equity portfolio of patient platforms and media sites, including 𝘏𝘦𝘢𝘭𝘵𝘩𝘊𝘦𝘯𝘵𝘳𝘢𝘭.𝘤𝘰𝘮, 𝘗𝘴𝘺𝘤𝘰𝘮.𝘯𝘦𝘵, 𝘛𝘩𝘦𝘉𝘰𝘥𝘺.𝘤𝘰𝘮 and 𝘉𝘦𝘳𝘬𝘦𝘭𝘦𝘺𝘞𝘦𝘭𝘭𝘯𝘦𝘴𝘴.𝘤𝘰𝘮.
• Established and hired a User Experience Team to lead early-stage research into user needs and standardize user interface and visual design specifications and systems with Storybook
• Led research on a patient platform (Immersive Storytelling) that showcases prevention strategies and treatments. This research paired late-cycle usability and experience testing on a legacy product with exploratory.
• Spearheaded development of the Mayo Clinic's Patient Intake Portal which prescribes the right treatment path by exploring what individual differences in lifestyle, environment, and biology tell us about a condition..
• Partnered with Johns Hopkins School of Public Health on a mobile application that gathers data to accelerate research and improve the health of people living with anxiety or depression.
• Increased media project velocity by 400% with Lean/Agile and product reorganization

Washington D.C. Metro Area

• Saved NPR nearly $1 million in annual development costs by proposing and launching a rate-limited proprietary Data API and leading dev team through business hurdles.
• Grew NPR's mobile presence from 0 to more than 25 million monthly active users
• Led a 7x increase in listener engagement in the NPR One mobile app
• Quadrupled the capacity of our product partnership pipeline in less than a year through streamlined business development practices centered on our Data API

• Negotiated all network deals, product development, marketing and P&L for emerging platforms.
• Launched NPR News iPhone app and iPad app, NPR music iPhone app, NPR android app
• Launched NPR mobile, now one of the nation's top mobile news services. (2009 Webby)
• Led concept and deployment of NPR’s Custom News Podcast, recognized in The New York Times as the direction “where digital media is moving, especially news.” (2009 People’s Voice Award)
• Prototyped in Linux, MySQL, PHP, javascript, as well as frameworks like bootstrap
• Led early strategy for deployment of Google Analytics and machine learning from a custom Mahout / SQL deployment

• Led review and redesign of the Financial Information Systems website for a $45B company.

• Collaborated with four person team to close several multi-year partnerships valued at $100M.
• Delivered 2005 Prospecting Strategy to National Director and sales leadership at annual offsite.
• Prepared and delivered five major presentations as newspaper spokesman to national agencies.
• Led cost-benefit analysis and organized cross-functional teams on strategic initiatives (triangular ads, 2006 ad rates, shadow ads, color capacity, online/promotional packages, and agency strategy).

Mba, Finance, Quantitative Analysis

Ba, English

Activities and Societies: Editor-in-Chief of the Student Newspaper* Magna cum Laude, with Honors & Distinction * Wilkins Merit-Based.