Demian Perry Email & Phone Number

Washington Dc-Baltimore Area

* Launched paywall, resulting in a more than 150% increase in subscription revenue* Built metered access regwall, resulting in 20% UMV growth and 3x email contact growth

• Set up business operations: payroll processing, email, health insurance and P&L planning• Led UX and technical development of website, apps & podcast delivery

Arlington, Va

A private-equity portfolio of patient platforms and media sites, including 𝘏𝘦𝘢𝘭𝘵𝘩𝘊𝘦𝘯𝘵𝘳𝘢𝘭.𝘤𝘰𝘮, 𝘗𝘴𝘺𝘤𝘰𝘮.𝘯𝘦𝘵, 𝘛𝘩𝘦𝘉𝘰𝘥𝘺.𝘤𝘰𝘮 and 𝘉𝘦𝘳𝘬𝘦𝘭𝘦𝘺𝘞𝘦𝘭𝘭𝘯𝘦𝘴𝘴.𝘤𝘰𝘮.• Established and hired a User Experience Team to lead early-stage research into user needs and standardize user interface and visual design specifications and systems with Storybook• Led research on a patient platform (Immersive Storytelling) that showcases prevention strategies and treatments. This research paired late-cycle usability and experience testing on a legacy product with exploratory product concept testing to deliver a new design and user experience.• Spearheaded development of the Mayo Clinic's Patient Intake Portal which prescribes the right treatment path by exploring what individual differences in lifestyle, environment, and biology tell us about a condition. Mayo would then compare this survey with the patient's electronic health records to determine the cadence of appointments for their Men's Health Department.• Partnered with Johns Hopkins School of Public Health on a mobile application that gathers data to accelerate research and improve the health of people living with anxiety or depression.• Increased media project velocity by 400% with Lean/Agile and product reorganization• Doubled organic audience through SEO and product integration of a new acquisition

Washington D.C. Metro Area

• Saved NPR nearly $1 million in annual development costs by proposing and launching a rate-limited proprietary Data API and leading dev team through business hurdles.• Grew NPR's mobile presence from 0 to more than 25 million monthly active users• Led a 7x increase in listener engagement in the NPR One mobile app• Quadrupled the capacity of our product partnership pipeline in less than a year through streamlined business development practices centered on our Data API

• Negotiated all network deals, product development, marketing and P&L for emerging platforms.• Launched NPR News iPhone app and iPad app, NPR music iPhone app, NPR android app• Launched NPR mobile, now one of the nation's top mobile news services. (2009 Webby)• Led concept and deployment of NPR’s Custom News Podcast, recognized in The New York Times as the direction “where digital media is moving, especially news.” (2009 People’s Voice Award)• Prototyped in Linux, MySQL, PHP, javascript, as well as frameworks like bootstrap• Led early strategy for deployment of Google Analytics and machine learning from a custom Mahout / SQL deployment

• Led review and redesign of the Financial Information Systems website for a $45B company.

• Collaborated with four person team to close several multi-year partnerships valued at $100M.• Delivered 2005 Prospecting Strategy to National Director and sales leadership at annual offsite.• Prepared and delivered five major presentations as newspaper spokesman to national agencies.• Led cost-benefit analysis and organized cross-functional teams on strategic initiatives (triangular ads, 2006 ad rates, shadow ads, color capacity, online/promotional packages, and agency strategy).

Mba, Finance, Quantitative Analysis

Ba, English

Activities and Societies: Editor-in-Chief of the Student Newspaper* Magna cum Laude, with Honors & Distinction * Wilkins Merit-Based.