Develop marketing and communications strategic plan and calendar for the start-up Foundation.Manage, develop and execute all marketing and communication strategies and tactics for IEHP Foundation, including external and internal communications.Provide strategic communication support to Foundation President, including drafting talking points for interviews and external presentations. Design and develop all creative collateral, including reports, presentations and meeting materials.Oversee all communications and marketing channels, including social media, website and all printed and electronic materials.Establish a robust media relations strategy to amplify the work and voices of the nonprofits the Foundation supports.

Established IEHP Foundation as a thought leader and authority on health care across social media platforms. Developed and implemented an updated digital marketing strategy to increase awareness of the health plan across the Inland Empire. Created and managed several strategic digital marketing campaigns to increase COVID-19 vaccinations, including Don't Let COVID-19 Ruin Your Hot Girl Summer. Launched the plan's TikTok account and collaborated with video production colleagues to develop award-winning content to promote health education classes. Doubled the social media following and engagement in 12 months. Created meaningful relationships across departments to improve our audience's digital experience and to provide easily accessible information regarding services, resources and benefits.

Led the digital department at BluePrints Veterinary Marketing GroupGrew the monthly reoccurring accounts from six to over two dozen Developed strategic marketing plans for the agency and dozens of clients Managed a team of content creators, SEO specialists, digital advertisers and website developers Served as an expert and resource on digital marketing for our clients and for the agency

Established and managed nearly 20 clients' digital marketing accounts. Tasks range from content creation, paid media, online reputation management, social media marketing strategies, and analytics.Created entertaining and informative content from blogs, graphics, to video.Oversaw the production, design, programming, hosting, and maintenance for dozens of websites. Managed several pay-per-click (PPC) ad campaigns increasing clients' website impressions and conversions.Established and managed digital marketing budgets for several clients including content production and media buys.Consulted with several clients across the veterinary specialty industry and provides insight and expertise about the ever-changing digital media landscape to best practices in SEO to storytelling to media relations.

Managed the Institute's social media and email marketings channels. Increased the social media audience by 200%.Led the first ever online and mobile giving campaigns centered around Giving Tuesday, which has amounted to nearly $20,000 in online donations. Created innovative social media and email marketing content to increase brand awareness, online giving and use of our educational products.Produced creative and innovative videos, graphics, photos, live video broadcasts, Twitter chats, and stories. Founded the blog, Through Testimony, and served as managing director, which included developing content calendars, recruiting guest writers, and editing/publishing of content. Initiated social media campaigns to support Institute's communication and programmatic initiatives including Auschwitz: Past is Present to commemorate the 70th Anniversary of the Liberation of Auschwitz and the Annual Ambassador for Humanity galas. Supported the department's efforts in media and public relations including speaking with reporters, conducting on-camera interviews, and media outreach.Collaborated with companies and organizations on marketing and programmatic campaigns including Discovery Education, Facing History and Ourselves, and the United Nations.Managed USC student interns, temp employees, and vendors.

Implemented telemarketing, email marketing, and grass root marketing campaigns to increase membership throughout the Greater Los Angeles area. Perfected the art of messaging to communities unfamiliar with Girl Scouts including large Hispanic populated areas. Created numerous partnerships with schools, city governments, colleges and other organizations to increase girl and adult membership.Trained and managed a volunteer network of over hundreds of volunteers. Produced special recruitment events and wrote various promotional and informational material including emails, flyers, informational kits and volunteer training material.Represented the Girl Scouts of Greater Los Angeles at community events.

Promoted from intern to communications and production assistant. Assisted in the station's content creation by writing on-air copy, newsletters, and articles for the website. Produced and edited segments, board operator for weekend morning shows and downloaded syndicated shows. Assisted with marketing and PR departments including updated media contact lists, wrote press releases, contacted artists for interviews, and managed social media platforms. Worked with marketing manager and assisted in the creation of partnerships for underwriting and station donations during pledge drives.