Diogo Queirós Email and Phone Number

- Coordinate qualitative and quantitative research projects in collaboration with market research agencies, from briefing to delivering actionable insights that drive growth opportunities.- Lead the dissemination of market trends and insights across marketing and commercial teams to foster data-driven decision-making.- Oversee Business Intelligence initiatives by integrating internal and external data to support strategic planning.- Spearhead the creation of a digital and AI-driven marketing team, driving digital transformation within the marketing function.- Act as an internal consultant, leveraging diverse data sources to provide strategic recommendations for portfolio management and optimization.

- Define and manage the strategic R&D plan, ensuring an effective innovation pipeline and fostering a culture of innovation aligned with long-term product/service launches.- Identify scientific and technological development opportunities through partnerships, and coordinate R&D projects in liquids, packaging, materials, and product/packaging improvements within the SBG portfolio.- Lead and manage the marketing team through digital transformation initiatives, promote data literacy, and oversee the implementation of AI tools to enhance marketing strategies and performance.

Data Translator:- Helping the group to obtain a real impact from the results generated by analytics platforms. - Bridge between the technical knowledge and the operational knowledge of an organization.Research:- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations;- Understand business objectives and design surveys to discover prospective customers’ preferences;- Market Research studies construction and management.Data Insights:- Data Analysis for meaningful insights construction;- Interpret data, formulate reports and make recommendations;- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.Data Science master's project developed on explainable forecasting (producing insights to guide marketing and commercial teams decisions).

Working with Research & Development team pursuing different and new approaches to implement on beverages development (waters, ciders and beers):- Research and development of new beverages - Fermentative studies combining different techniques, yeasts and conditions- Preparation and execution of pilot scale trials - Analysis and modelling of process and analytical data - Industrial trials and implementationBellow, some of the products developed, and launched into the market, over three years of work.

- Conduct market prospecting and competitor analysis to identify growth opportunities.- Establish and maintain relationships with potential clients to foster new partnerships.- Manage internal projects to ensure the efficient and effective delivery of all clients' needs.

Joined Aveiro Toastmasters Club: April/2014Secretary at Aveiro Toastmasters Club: July 2014 - March 2016Vice-president for Education at Aveiro Toastmasters Club: April 2016 - July 2016Founding member and President at Amarante Toastmasters Club: February 2016 - March 2017Member of Invicta Toastmasters Club: March 2020 - September 2021

PhD Student in Bioengineering, Thesis - "Valorization of pulp and pulp and paper industry byproducts for short-chain organic acids and polyhydroxyalkanoates production"Diogo completed his PhD in Bioengineering, in partnership with CICECO - Aveiro Institute of Materials, Aveiro University, Water Research Institute (IRSA-CNR, Rome) and REQUIMTE the Faculty of Science and Technology of Nova University of Lisbon. The work was focused on the valorization of industrial wastes through its conversion into value added products such as polymers and chemicals, focusing on polyhydroxyalkanoates and short-chain organic acids:- For this, biological reactors and fermenters were operated using biochemical and process engineering. - In parallel, microbial community analyzes were performed regularly using techniques such as FISH, DGGE, PCR and sequencing, qPCR and NGS.9 Scientific Papers published1 Book Chapter published7 Oral Communications. 9 Poster Communications.http://www.ciceco.ua.pt/dcqorcid.org/0000-0002-9972-496X

http://www.irsa.cnr.it/ShPage.php?lang=en&pag=home

Scientific research grant (introduction to research): development of new catalytic systems based on complexes of copper (II) over a period of one year. Introduction to analytical techniques: NMR, TGA, IR, gas chromatography and mass spectroscopy.