David Crompton Email and Phone Number

Working with startups and mid-sized companies.

Took a sabbatical to travel, research, re-engage with my studio practice and do an artist residency at A-Z West.

Summary: Reporting to the CMO, I was responsible for driving the creative and strategic direction of the company's brand and design initiatives. In this role, I integrated Web Marketing into my purview and guided the newly combined team through the first comprehensive visual brand refresh since the company's 2016 rebrand.• Led my team in the scoping, research and execution of a revitalization plan that brought cohesion to the absolute brand after the recent acquisition of NetMotion.• Created a scaleable, consistent visual brand framework for creatives to work from, positioning the team for agility and growth• Launched a completely redesigned web experience in the first quarter of 2023• Delivered complete redesigns of 40+ pieces of core collateral and 60+ redesigned case studies in both web and PDF formats
• Led my team in the design and delivery of multiple newly branded campaigns and reports along with display ads, video, email and social support• Redesigned our Asana instance to increase efficiency and provide an improved experience for internal customers 
• Worked closely with the Communications function to support analyst relations, investor relations and employee engagement through monthly town halls and annual company kickoffs
Absolute was acquired by private equity in the second half of 2023.

Summary: Expanded our in-house bench to include video production, and led the creative direction for the company’s branding, digital content, and internal communications, significantly evolving the brand’s visual identity and content strategy.• Rolled out a prolific period of short-form video content, enhancing the company’s digital presence and audience engagement.
• Led the design and execution of multiple campaigns, including six trend reports driving brand awareness and engagement.
 • Provided creative direction and design support for multiple sales kick-off events• Managed an incremental brand refresh; oversaw the website redesign and the realignment of all brand touch-points with the updated visual identity.

Summary: Managed the Creative Services team, delivering impactful visual branding solutions for everything from marketing collateral, presentation design and environmental graphic design for events and offices worldwide.• Led the creative direction and design for all aspects of visual branding and way-finding in the redesign of our 35,000 sq. ft. Vancouver headquarters, resulting in a dramatically enhanced brand experience for employees and visitors.• Collaborated closely with the CEO on executive keynote presentations, contributing to effective and visually compelling communications to customers, prospects, investors, and employees.• Provided a deep level of support for a robust and growing communications function resulting in heightened engagement on all fronts• Conceived, provided creative direction and curated the “Thirteenth Floor Gallery” initiative, transforming a company passageway into a vibrant space that showcased BC art while providing inspiration for employees and visitors alike.

Summary: Led a small creative team in providing design support for a growing suite of products and was instrumental in the company’s first major rebrand.• Played a key role in the company’s first major rebrand, collaborating with a branding agency and senior leadership in a project that saw the rebrand of the logo, products, messaging and ~400 assets from every part of the business.• Directed the creative team in delivering print and digital design support for over 10 global markets, maintaining brand consistency and supporting product launches.
• Initiated the first project management systems for creative projects and requests (Basecamp then Zendesk), resulting in more streamlined workflows, enhanced team productivity and reporting.

• Cut my teeth at the company and in tech in general as the second designer on a two-person Creative Services team.• Worked primarily in print design for our partners, events and supporting our consumer product producing ads and collateral

Provided creative direction, graphic design, print production, videography and video post production services in Vancouver, Montréal, Toronto and New York. Clients included The CBC, Moving Images Distribution, HBC [The Bay], The Charles H. Scott Gallery, 24Frames, Freestyle Photography/Digital, AGF Group of Funds, Yaletown Pilates, Greenspace Designs, The Lotus Sound Lounge, The Pacific Symphonic Wind Ensemble, Vancouver New Music and Ballet BC.