Clayton Sheppard

Clayton Sheppard Email and Phone Number

Director, Data Strategy and Analytics @ Leap Group
Austin, TX, US
Clayton Sheppard's Location
Austin, Texas, United States, United States
Clayton Sheppard's Contact Details

Clayton Sheppard personal email

n/a
About Clayton Sheppard

Experienced analytics and marketing leader with over 20 years of experience in leading analytics teams, developing tracking strategies, and providing insights that drive business growth for publicly traded, private equity, and venture capital funded organizations. Adept in using first-party data, consumer trends, and advanced analytics tools to help international brands optimize marketing efforts, improve product engagement, and drive customer acquisition and retention. Proven success in overseeing multi-million dollar digital programs, delivering actionable insights, and working with cross-functional teams to align marketing and business objectives.

Clayton Sheppard's Current Company Details
Leap Group

Leap Group

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Director, Data Strategy and Analytics
Austin, TX, US
Website:
leapgroupnetwork.com
Employees:
45
Clayton Sheppard Work Experience Details
  • Leap Group
    Director, Data Strategy And Analytics
    Leap Group
    Austin, Tx, Us
    View
  • Gpo
    Vp, Analytics & Insights
    Gpo May 2018 - Aug 2024
    Austin, Texas, Us
    Directing the analytics and insights practice responsible for telling the story of how the products and services of GPO provide unparalleled value within the client's marketing mix. Utilizing first party data to make informed optimizations to the intelligent content engine product team. Helping international brands understand local marketing trends and develop strategies for increasing eCommerce and in-store engagements.
    View
  • The Zebra
    Director Marketing Analytics
    The Zebra Dec 2017 - May 2018
    Managed an analytics team providing insights to sales & performance marketing teams improving profitability and increasing market reach.
  • Creditcards.Com
    Director, Analytics & Optimization
    Creditcards.Com Mar 2011 - Nov 2017
    Build and lead the analytics & optimization strategies for the credit cards division of Bankrate Inc. including CreditCards.com and ThePointsGuy.com with a focus on increasing conversion rates, engagement, and revenue.
  • Usdm.Net
    Director, Reporting & Analytics
    Usdm.Net 2005 - Dec 2010
    Client facing reporting & analytics executive for all agency accounts developing the tracking strategy and standards for the company and clients and ensuring clients understand the value of USDM programs. Managed a team of analysts plus developers to track, report, and analyze all aspects of clients’ digital programs and provide actionable insights including traditional offline, SEO, SEM, social, mobile, display, email, and video.Projected impact of campaigns on website traffic, brand exposure, and other key performance indicators to set quantitatively measured goals upon which campaign success or failure would be decided.
  • Usdm.Net
    Sr. Account Executive
    Usdm.Net 2001 - 2005
    Direct strategy & execution of clients’ digital marketing programs including search, display, social, email, ecommerce.Lead development strategy for website, mobile apps, and other digital assets.

Clayton Sheppard Skills

Web Analytics Seo Sem Digital Media Google Analytics Leadership Marketing Strategy Business Intelligence Email Marketing Digital Marketing Executive Management Project Management Marketing Analytics Digital Strategy Tableau Data Visualization Adobe Analytics Predictive Analytics Predictive Modeling Trend Forecasting Data Analysis Attribution Modeling Quantitative Analytics Forecasting Operations Management Propensity Modelling Product Marketing Managment Strategy Customer Relationship Management Business Development Sql R R Stuido Business Analysis Data Warehousing Data Warehouse Architecture

Clayton Sheppard Education Details

  • Texas A&M University-Corpus Christi
    Texas A&M University-Corpus Christi
    Marketing
  • Texas A&M University-Corpus Christi
    Texas A&M University-Corpus Christi
    Marketing

Frequently Asked Questions about Clayton Sheppard

What company does Clayton Sheppard work for?

Clayton Sheppard works for Leap Group

What is Clayton Sheppard's role at the current company?

Clayton Sheppard's current role is Director, Data Strategy and Analytics.

What is Clayton Sheppard's email address?

Clayton Sheppard's email address is cl****@****mac.com

What is Clayton Sheppard's direct phone number?

Clayton Sheppard's direct phone number is +151299*****

What schools did Clayton Sheppard attend?

Clayton Sheppard attended Texas A&m University-Corpus Christi, Texas A&m University-Corpus Christi.

What are some of Clayton Sheppard's interests?

Clayton Sheppard has interest in Children, Civil Rights And Social Action, Environment, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.

What skills is Clayton Sheppard known for?

Clayton Sheppard has skills like Web Analytics, Seo, Sem, Digital Media, Google Analytics, Leadership, Marketing Strategy, Business Intelligence, Email Marketing, Digital Marketing, Executive Management, Project Management.

Who are Clayton Sheppard's colleagues?

Clayton Sheppard's colleagues are Nicole Miller, Taylor Bird Mcguire, Parker Hess, Cayman Hubbard, Nik Gatke, Anna Liu, Wes Keeton.

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