-Developed an automated database that reduced sales representatives’ time spent on CRM systems by 25% through streamlining Honeywell Connected Enterprises’ current database; saved $1.2 million a year in costs-Produced an automated marketing KPI reporting system that reduced labor-time by 50% and resulted in faster analysis and predictions generating new lead opportunities while enabling better results across the marketing funnel

-Creating and uploading marketing content for social media platforms while managing social media and content calendars. -Maintaining and optimizing the use of the website to generate more leads. -Lead and managed colleagues from different departments to help revamp the AmCham Shanghai website. -Interviewing leading experts across various industries in Shanghai’s business community such as a government relations director at Honeywell and a general manager at Kantar Worldpanel. -Researching and applying marketing analytics to understand the website traffic and implementing content strategy based on the results.

-Content Management: creating content from Tradesparq’s shipment data onto back-end of websites; generate infographics and publications, based on current events for website content.-Multimedia: Create and edit multimedia regarding international trade industry, buyer’s education, as well as the manufacturing industry.-Social Media Management: utilization of social media management tools to link newly created content to social media and tradesparq.com/blog.-Inbound Lead Generation: create new opportunities and channels to drive traffic and conversions; maintain and meet ROI projections for overall portfolio of marketing vehicles-Outbound Lead Generation: identify and target prospective customers through strategic planning and execution.-Off-line Marketing Channels: develop and manage relationships with relevant press/PR/media outlets to promote firm’s brand and visibility to potential customers.

-Inbound Lead Generation: create new opportunities and channels to drive traffic and conversions; maintain and meet ROI projections for overall portfolio of marketing vehicles-Outbound Lead Generation: identify and target prospective customers through strategic planning and execution.-Content Management: creating content from existing market intelligence research material onto back-end of websites; generate infographics, publications, podcasts, and webinars based on current market intelligence research for website content.-Multimedia: Create and edit multimedia regarding market intelligence across different industries (Consumer Goods, Healthcare, Retail, and others) across different emerging and developed markets (China, Japan, Turkey, etc.). -Social Media Management: utilization of social media management tools to link newly created content to social media and main website.-Off-line Marketing Channels: develop and manage relationships with relevant press/PR/media outlets; organize workshops, seminars, and events to promote firm’s brand and visibility to potential customers.

-Digital Marketing: implement targeted email campaigns to send correspondence to specific groups of existing clients, contacts, and prospective clients. Analyze the success of these campaigns and develop targeted content and mailing groups to improve overall marketing strategy.-Multimedia: Create and edit multimedia regarding tax, legal, and general business topics in China.-Sage CRM : Utilize the Sage Customer Relations Management Database (Sage CRM) in order to communicate with clients and analyze targeted mass email send-outs. -Business Development and Networking: serve as a representative of Dezan Shira & Associates at business and community event organizations in order to expand client base. Informed on all recent China FDI, tax, and legal regulation updates to assist client requests.-Distribution: Maintain and manage distribution lists for China Briefing publications (South China: Guangzhou, Shenzhen, and Hong Kong). Upload distribution contacts into electronic files for easier transition, updating, and tracking.-Research new Asia Briefing publication partners; reach out to online resource databases, market research firms, business centers, and libraries in order to increase circulation, knowledge, and brand of Asia Briefing publications.-HR: recruit and interview prospective interns.*Projects: American Desk; Interactive Calculator; US Research Client Database