David Tapscott Email & Phone Number

As MD of a fractional C-suite consultancy, I provide solutions to customer problems, driving strategic growth for startups and midcap companies in finance and technology verticals• Vortex Data (2024): Currently serving as Interim President for a VC-backed startup mobile device advertising platformo Delivered two B2B sales agreements generating an expected Year 1 revenue of $5Mo Established direct and broker distribution networks and developed customer service SOPs to support scalable operations• REACH OOH (2024): 90-day contract as Head of B2B Sales for early-stage AI advertising companyo Developed proposals for large format retail to understand in-store shopping patterns by demos with an estimated annual revenue of $2.5-$3MMo Retained after the 90-day period and finalizing a contract in the auto space with an annual value of $2.7MM• RevenueLabs (2024): Recently engaged as a sales agent for a Video as a Service (VAAS) startup, focusing on AI-powered video content targeted to automotive, QSR, and healthcare verticals• Moolah Wireless (2023–2024): 12-month contract as Chief Operating Officer (COO) for an early-stage mobile device company that secured customers through the Federal Government’s Affordability Connectivity Program (ACP)o Achieved $300K monthly revenue, scaling at 10% per month before Federal ACP defunding• Mobility Capital Financial (MocaFi) (2023–2024): MocaFi is a $30MM FinTech. Fulfilled mandate to expand company from a B2B and government program payments company into a direct-to-consumer mobile banko Established foundational branding, including messaging, visual identity, and advertising collateralo Oversaw MarTech stack development and lifecycle marketing programs, enabling a $10M white-label agreement with BNY• Ride Velo (2018): In support of the Chairman of Ride Velo, led UI and UX mobile app development as well as the development of the marketing launch plan of a startup tech company disrupting the ride hailing market

Anaheim, California, Us

In my role as Chief Marketing Officer at The Change Company, I spearheaded the development of comprehensive marketing strategies across multiple business units, resulting in significant growth and engagement. By defining brand foundations, launching new creative initiatives, and implementing targeted marketing programs, I was able to drive substantial results for the company.• Built a team to develop best-in-class B2B and B2C marketing across 5 business units• Defined the Brand Foundations for each business unit and launched new creative across all touchpoints that grew our mortgage lending business +46% year over year in first 12 months• Designed and implemented B2B marketing programs that doubled (2X) our monthly run rate for wholesale broker acquisition•. Revitalized dormant social media with over 2000% YOY growth in engagement and followers• Developed all consumer touchpoints and programming to launch XChange, our e-commerce Capital Markets BU, in 2023• Built an in-house Creative and Production Team to create content in support of SEO and engagement• Restructured Marketing Department to reflect downturn in mortgage industry to focus on make-plan strategies with improved productivity and efficiencies•. Rebuilt B2B lifecycle tech stack to better drive LTV

Atlanta, Ga, Us

• As employee #1, set brand foundational architecture•. Built the plan and launched a mobile app FinTech business with 500,000 signups in 100 days at $2 avg cost/acquisition•. Led development and execution of comms strategy that secured over 4 billion media impressions in first 6 months•. Led production of new-to-world advertising campaign to launch the brand across all social channels•. Built 150,000 follower Instagram social community, larger than next 4 competitors combined, in under 3 months•. Creator and Executive Producer of The Real Money Moves podcast which debuted on iHeart networks in summer 2021•. Stood up Greenwood Creative Studio to produce proprietary content across podcasts, YouTube and TV.•. Cocreator of Rebuilding Black Greenwood, a 6-episode docuseries on OWN network airing Oct-Nov 2023.•. Built SEO strategy that created a domain authority of 45 and 40,000 organic visits/month in 5 months

Mudgeeraba, Queensland, Au

Restructured Marketing org to focus on development and delivery of all customer touch points against millennial customers across two Divisions, one B2B and one B2C (acquired by GreenDot in 2016).• Developed a new positioning, brand foundation, and brand communications for RushCard, a leading prepaid debit card for under/unbanked customers, resulting in revenue and profit of +30% & 18%, respectively versus 2016 plan.• Rebuilt our SEO/SEM efforts, our website, and implemented retargeting programming, resulting in +16% increase in top-of-funnel organic web traffic, improved search positioning, and +22% funnel conversion improvement.• Leveraged big data to rebuild the omni-channel acquisition plan and our CRM efforts to increase lifetime value, resulting in first half 2017 profit delivery exceeding entire 2016 actual on flat marketing budget • In conjunction with the CPO, developed a new millennial-forward mobile app interface to maximize acquisitions and deliver 21st century engagement tools for existing customers, resulting in mobile web conversions increasing +25%.

New York, Ny, Us

Holding company for recording artist and entrepreneur Sean “Diddy” Combs.Chief Marketing Officer and General ManagerOne of 5 corporate officers. Led an Agency team of 47 and also had responsibilities across all 6 of the company’s divisions.• Increased Blue Flame gross margin +$2MM and increased EBITDA from a -$1MM loss to +$500K in one year• Restructured agency and brought all creative in-house, transforming Blue Flame Agency from an outsourced, traditional TV-led shop to one of constant content creation and branded story telling focused on digital delivery.• Drove Ciroc brand sales growth of +27% behind a new campaign, which significantly exceeded industry and company norms for persuasion and watch ability. • Led launch campaign across media and experiential platforms for 3am, a new Sean John fragrance in May, 2015.• Deployed brand evangelist model achieving an average of 500MM digital brand impressions. • Developed marketing efforts for new product, DeLeon Tequila, in November 2014.

London, Gb

Responsible for integrated global strategies and communications across $1.4B business for vodka, ready-to-drink, and ready to serve variants. Led a team of 3 Directors, a Brand Manager and an Asst. Brand Manager. Leveraged a $25MM budget to drive global innovation strategy, consumer experiential programs and global digital content. • Reversed sales in India from -13% in fiscal 2013 to +10% in fiscal 2014. This was achieved through a 360 degree intervention plan.• Created and implemented a global innovation strategy across all formats and variants which added an incremental $200MM in sales and improved the contribution to the mix from 2% to 5%.• Led team in the development of a new global dance music experiential platform and negotiated sponsorship agreement with SFX, the leading global dance music festival provider. Program delivered ~+1% incremental sales growth across Western Europe, Asia-Pacific and LATAM regions. • Developed global drinks program that was implemented in largest 8 markets resulting in an average on premise growth of +5%.• Achieved incremental $40MM in sales from the African continent through the first regionally produced advertising campaign behind new Smirnoff Ice Double Black variant.

London, Gb

Led a team of 7 with a $40MM advertising and promotions budget.• Reversed vodka business from -3% net sales decline to three consecutive years of increased growth. The third year was up +6.4%. Also achieved 18 consecutive periods of IRI $ sales growth. • Co-created and Exec. Produced Master of the Mix, a spirits industry first-ever branded-content unscripted reality TV show that delivered an average of 10MM viewers/season across 3 seasons and 28 episodes.• Led $13MM marketing campaign to support Master of the Mix which was nominated for the 2012 Cannes Festival Award.• Launched 9 vodka variants and two new consumer platforms delivering approximately 10% of annual plan and they were margin enhancing.• Reversed 4 year declines in total brand affinity scores with significant increases in "brand for me"​ and "popularity" across Africa Americans, women and 21-19 white males in 6 consecutive quarters from 2010 to 2012.

London, Gb

Led Smirnoff’s Flavored Malt Beverage and Vodka Teams from April 2009 to January 2010- Leveraged full trademark by combining two businesses into one mega-brand spanning spirits and beer- Managed team of 12 across two go-to-market systems (beer and spirits)- US lead on the new-to-world “Be There” advertising campaign with 10 TV commercials, 6 digital executions and experiential extensions across both the vodka and ICE business. Won US CMO advertising award for 2009

London, Gb

Responsible for Crown Royal, the largest brown spirit brand in the US by value, and a $55MM advertising and promotions budget.• Delivered or exceeded profit plan in every fiscal year leading the business while growing value and volume share faster than the category and primary competitor for 21 consecutive periods

Sr. Brand Mgr, Quaker Snack Bars, Chicago, IL (Warehouse Snacks Div) Apr 2004 to Dec 2005Set strategic agenda and created tactical marketing plans to inspire consumer passion and drive accelerated growth, long-term equity, and market share for Quaker Snack Bars Sr. Product Mgr, Customer Innovation, Plano, TX (Salty Snacks Div) May 2003 to Apr 2004Responsible for a portfolio of custom products developed specifically for high leverage customers such as Wal-Mart, Target, Sam’s & CostcoProduct Mgr, Supermarket Customer Marketing, Plano, TX (Salty Snacks Div) June 2002 to Apr 2003 Redefined the channel strategies behind a newly developed “surround sound” model, which utilizes inside-the-walls and external communication vehicles to deliver consistent messaging to supermarket shoppers

Gb

Worked across leading CPG companies to deliver go-to-market and consumer marketing strategies.

Created and sold-in consumer, customer, brand, and channel strategies that drove the highest master bottler volume growth in the Coca-Cola system for FY 1999 (Philadelphia CCBC) and FY 1998 (Great Plains CCBC)

Lausanne, Ch

Lead analyst on a team tasked with taking company and competitive store-level shipment data, combining it with census and trading area data, and developing store-specific automated business reviews for sales persons.Previous roles in Consumer Insights and Business Planning.

Mba

Bs, Accounting