Diane Cuneo Email & Phone Number

Boulder, Co, Us

St. Louis, Mo

San Francisco And Istanbul

Consumer/Market Research, Idea-to-Brand Development, Brand Re-Positioning, Strategic and Organizational Re-alignment, Research analysis & Stress Testing, Website Concept-to-Content Creative Services. Serve as strategic adviser to CEO, President, or other top decision-makers.Challenge business organizations to move past incremental improvements and toward innovation—and how to tell the difference.Conduct one-on-one interviews and perform analysis to identify rational/emotional needs, drivers and perceptions to gain deep understanding of target.Provide strategy and research reports in various creative formats—including narrative and creative non-fiction writing styles—to foster deep learning and retention.Lead ideation sessions, provide ideation tools for management retreats.Produce internal communication tools, speeches, and presentations and run small group sessions for clients.Contact me for examples of work.

Responsible for new business strategies, research analysis, strategy development, and presentation of work. Within three years of inception, agency was named one of the top 20 agencies in St. Louis.Successfully led teams through complex thinking processes in development of high-quality deliverables for such clients as Warner-Lambert, McDonalds, Pfizer, Coca Cola, Adams, and Anheuser-Busch.Successfully created a strategic plan with Partner to re-position the company as a strategic marketing agency specializing in creative strategy, brand repositioning, and new concept generation for Fortune 500 companies. Billings tripled in the first year. Developed several proprietary strategic tools to differentiate BRADO and link its services with unmet client needs, including the visually exciting Opportunity Mapping.Competently juggled multiple projects while maintaining focus on productivity and profitability.See Portfolio Case Studies for examples and more details

Business rules and communication strategies for internal communication sitesContent strategy Developed business rules, features, user stories, content strategy and conceptual wireframes for next-generation Corporate Intranet. Studied and evaluated sales, lead management, and marketing performance processes and identified, diverse profit drivers and key performance indicators.Developed a unique set of processes to track, measure, and analyze the performance of all marketing efforts; custom-tailored for the company’s culture and aligned with overall company objectives to integrate sales and marketing.Developed an end-2-end lead management pilot program taking a lead from first contact (SEO/SEM campaign), tracking, scoring, nurturing, and moving forward through the marketing and sales funnel all the way to conversion with tracking, measuring, reporting, and analysis.

Los Angeles

Providing business analysis for the duration of a critical website initiative. Responsible for assuring the quality and functionality of a business-critical sessionization service which had to meet the approval of a number of department heads. Since the new sessionization service had a direct impact on the business performance metrics of each department with many 'zero-sum game' scenarios, it was vital to have both a deep understanding of each department's measurable contributions and the sessionization process in terms of how accurately and 'fairly' it assigned credit to each department. Understanding business requirements, supporting business and development in assuring the quality of site releases, and identifying and communicating risks in a timely manner were my primary responsibilities. These responsibilities were facilitated through extensive one-on-one interviews with department heads and engineers as well as developing test cases, filing defects following established processes, and performing black box and grey box tests to ensure releases meet business requirements.I also developed a functional Knowledge Database for the organization.