Spearheading the development of a comprehensive, ground-up sales training and partner development program across roofing, solar, home construction, and pool industries. Developing tailored performance accelerators engineered to seamlessly integrate with and exponentially enhance partner businesses' existing operations without operational friction. Through innovative, purpose-built training methodologies and adaptive partnership frameworks, I collaborate directly with distributors to implement scalable strategies that drive performance optimization, marketing transformation, and revenue acceleration across multiple industry verticals. Delivering turnkey solutions instantly unlocking new market potential and empowering partners to expand their capabilities and competitive reach while preserving their core operational frameworks.

Providing strategic marketing expertise and specialized consulting services to support ConnectM's ongoing business initiatives and marketing objectives. Leveraging deep institutional knowledge and cross-functional experience to deliver targeted insights, develop high-impact marketing strategies, and support key organizational projects on an as-needed basis. My consultative approach focuses on translating complex business challenges into actionable marketing solutions that drive engagement, optimize performance, and support the company's continued growth and market positioning.

As Head of Cross-Sales and Marketing at ConnectM (NASDAQ), I led national teams with a strategic approach to cross-functional sales and marketing excellence across multiple construction industry sectors. I managed an internal marketing team while simultaneously coordinating with third-party providers to develop comprehensive marketing strategies that bridged different business units. Spearheading innovative cross-sales initiatives, I implemented advanced workflow automation and AI technologies, driving significant business growth and generating over one million organic views on social media content while drastically lowering customer acquisition costs (CAC). My leadership focused on eliminating operational silos, creating seamless integration between sales, distribution, and demand generation teams, and optimizing lead generation processes across diverse construction industry segments. I contributed to investor relations efforts by supporting the development of press releases and communications that effectively highlighted the company's performance and strategic vision to stakeholders on the NASDAQ international market. By fostering a collaborative, data-driven approach, I transformed interdepartmental dynamics and enhanced overall organizational efficiency and market performance.

Led the transformation of our operations in the solar sector, overseeing all aspects from sales, installation, marketing, to human resources and system design. Transitioning traditional processes to automated online platforms, enhancing efficiency and reporting accuracy. Leading the install teams in the installation of new product lines/technologies and the office teams on reporting, CRM, and lead handling.

Spearheaded the comprehensive demand generation strategy at our company, encompassing everything from innovative web design to dynamic digital and print campaigns. Creating relationships with thrid party referral partners and consistently filling the company's pipeline, culminating in personally securing multiple seven-figure combined contracts while mentoring and overseeing the sales team, significantly contributing to their success in generating substantial revenue.

I orchestrated the development of a cutting-edge website and an innovative online marketing strategy, significantly enhancing our company's digital presence and reach. Worked to drive compelling press campaigns and public outreach to elevate our brand profile. Additionally, working in direct sales substantially boosted the company's revenue, making a multifaceted contribution to growth and market impact.

Managed a territory of stores leading the solar home service activities to generate leads through in-store presence and the education of Home Depot employees in lead generation techniques. Worked in direct sales to contribute to the company and ranked number one nationally in sales and customer satisfaction within the first quarter after taking the job.

In my consulting role, I significantly boosted revenue for clients by optimizing product sales prices and distribution channels, alongside enhancing their online presence across various social media platforms. Leveraging expertise in website design, brand development, SEO, and targeted advertising, I crafted tailored strategies that not only met short-term goals but also propelled clients towards long-term success.

Transitioning from a consultant role, I assumed full-time responsibility for overseeing all facets of the business in preparation for the Series A round of funding. Orchestrating seamless collaboration across departments, I developed comprehensive goals and timelines for the development, marketing, sales, and finance teams. Additionally, I personally spearheaded the creation of our website. In addition to managing in-house marketing efforts, I worked closely with external marketing agencies to enhance our outreach strategies. Actively networking with fellow startups, I cultivated valuable referral partner relationships to drive mutual growth and success.

I crafted a compelling brand identity that resonated with our target audience. I lead the team and oversaw the successful establishment of our first brick and mortar location in Melbourne, Florida, negotiating leases and overseeing construction efforts and facilitated our expansion through the opening of our second location in Oviedo, Florida. With hands-on involvement in all aspects of operations, I assembled and led a dedicated team, ensuring seamless day-to-day functions and executing impactful marketing campaigns across digital, print, and local channels. Through strategic initiatives, I cultivated a strong social media presence and garnered media recognition, including features in industry publications and front-page news coverage. I lead efforts in community involvement through education, workshops, and charity events.

As a sales apprentice, I collaborated closely with the engineering team on the bidding and development of large-scale commercial and utility solar projects, each with a minimum capacity of 1 MW. My responsibilities included sourcing Requests for Proposals (RFPs) and contributing to the creation of compelling Power Purchase Agreements (PPAs) to facilitate project advancement.

I conceptualized, developed, and managed a digital art marketplace, leveraging it to collaborate directly with artists and expand sales channels online. Additionally, I designed and implemented an effective inventory management system with decentralized distribution across multiple states. Proactively drove sales through strategic digital marketing campaigns, both paid and organic. I worked with additional with third-party digital retailers to further extend market presence. Facilitated seamless payment processing and managed disbursements to artists, ensuring operational efficiency and artist satisfaction.