General Manager | Founder
CurrentIdentified a critical market need for an efficient solution to eliminate bad breath and developed a patented chewable toothbrush now valued at over USD 4 million, with more than 10 million units sold.Key Responsibilities and Achievements:- Product Development: Invented and patented a revolutionary chewable toothbrush, establishing LIF as a leader in oral hygiene innovation.- Business Expansion: Created and expanded a trading company, successfully supplying over 10 unique… Show more Identified a critical market need for an efficient solution to eliminate bad breath and developed a patented chewable toothbrush now valued at over USD 4 million, with more than 10 million units sold.Key Responsibilities and Achievements:- Product Development: Invented and patented a revolutionary chewable toothbrush, establishing LIF as a leader in oral hygiene innovation.- Business Expansion: Created and expanded a trading company, successfully supplying over 10 unique products to major retailers across Mexico, including 7-Eleven, HEB, Walmart, and Oxxo.- Strategic Negotiations: Successfully negotiated product enrollment with major retail chains, ensuring widespread market penetration.- Proprietary Systems Development: Designed and implemented a custom ERP system for internal operations, which is now licensed to other companies as a SaaS product. Show less