Manages ongoing and new projects for several government and private clients. Successfully completed over 60 projects of various sizes.• Performs discovery on new projects through stakeholder interviews, process analysis, and collaborative review.• Clearly defines scope of work through mutually agreed upon specifications inferred from discovery.• Works with the design team on UX/UI approach employing various techniques (wireframes, MVPs, etc.) to align with client needs and wants.• Monitors and advances development with the technical lead. Assists quality assurance team with bug resolution and user acceptance testing.• Assisted technical delivery manager and development team with efficient deployment and go-live of applications and websites.• Provides ongoing support for clients as requested.

Providing marketing and operations consulting to a variety of clients on an ongoing basis.

A multimedia experience about life and beer from the heart of NYC.Published written, audio and video articles and press coverage of craft beer, food, wine and spirits-focused content to advocate consumption of quality products in addition to promote awareness of new and exciting items.Leads craft beer and other tastings and events for hire.

Initially hired to support Director of Marketing, though quickly adapted to fill additional roles necessary for the evolution of the agency.• Assisted the Executive Creative Director and other upper and senior managers with various aspects of the agency’s new branding including copywriting, editing, data organization and input for back and front-end development of the website.• Spearheaded an initiative to cleanse and transition client list management to CRM. Led sales adoption and training efforts of selected platform. Continued to modernize and develop the sales cycle and customer journey through persona development, proper data governance, analytics and better processes.• Proposed an overarching multi-tailed approach to better define and adhere to industry best practices for marketing processes, reorganization and sales support. • Provided sales support including presentations, proposals, photography, sales kits, research, case study development and online resources. • Other tasks include copywriting, website management, content management, project management, operational analysis and coordination between numerous departments within Vanguard’s brands.

Currently covering the duties of the Director of Marketing while on leave. 
• Creates and manages marketing campaigns via the Marketo/Salesforce instance.• Approves all designs for customer-facing documents involving print, web, and advertising.• Supervises freelance graphic designer and in-house conference/events coordinator. 
• Spearheaded lead database clean-up with elimination of duplicates while testing new changes in the sandbox.
• Maintains open, click-through, and conversion rates higher than industry standard rates.• Co-Managed and implemented the transition from Marketo to Pardot while continuing day-to-day operations.

Brought on board to manage day-to-day operations including sales, order processing, and service for web, wholesale, gourmet and educational channels of the brand. Provided assistance with Standard Operating Procedure (SOP) training/documentation, strategic partnerships, membership clubs, inventory management, and new programs. Assessed needs and developed proposals for on- and off-premises events, including corporate, brand launch, and private events, for the four resident event instructors.• Introduced an integrated marketing approach through expansion of sales areas and opportunities, social media engagement, and a brand awareness campaign to enhance the brand’s presence in the artisan cheese space.• Completed all coding and launches of eblasts while assisting with concept and creation of email marketing utilizing ConstantContact, MarketTraq, and Listrak platforms to a subscriber base of 120,000. • Implemented all web and e-commerce content via the brand’s content management system and independently coded static pages with unique visitor totals of 20,000 to 30,000 per month.• Worked with creative director in redesign of homepage functionality and aesthetics.Partnered with senior management in ongoing development of SOP’s and cheese training for onboarding employees.• Provided expert advice on cheese selection, care, beverage pairing, and presentation. Graduate of the Master Class taught by international cheese expert/Maitre Fromager Max McCalman.• Served as point person in troubleshooting hardware and software issues of all office and IT equipment.

Played key role in generating ideas for creative agency servicing small business and start-up clients around brand development, launch, and strategy.
 • Led creative teams in creation, logos, taglines, copy and persona to support brand launch, development, and growth. • Performed industry, marketing, and user experience (Ux) research to cultivate a long-term marketing strategy for a new virtual product brand, a web-based service site. • Implemented open-source Magento e-commerce software and utilized project management with developers for site-specific customization with extensions and custom PHP coding. • Assisted with the development, QA, and content curation of a prototype marketing management platform.
 • Designated to train interns in the firm's methodology and in principles and techniques of digital marketing: ○ SEO/SEM: Used SaaS and websites including Quantcast, Alexa, Compete, KeywordSpy, ChromeSeo, SeoQuake, and Adwords to create, develop and optimize internal and client sites and explore new opportunities to gain additional traffic.
 ○ Social Media: Created and improved new and existing banks of curated content to build brand awareness, drive new traffic to e-commerce sites, and encourage sharing through Twitter, Facebook, Digg, Reddit, Youtube, Vimeo, Wordpress, and Blogger platforms.

Marketing and Operations Management Majors

TD Bank (previously Commerce Bank)Operations Manager (2004 – 2009) Management Development Associate (2003)Senior Customer Service Representative (2002 – 2003) Progressed to increasingly higher levels of responsibility for outstanding contribution to top tier retail bank. Three-Time Nominee and One-Time Finalist for company-wide WOW Awards, in recognition of excellence.• Managed day-to-day branch operations including customer service, cross-selling/referrals, training, human resource management, and professional development. Provided leadership and direction for up to 25 cross-functional professionals.• Served as operational “Go-To” person, assisting senior management with regional audits, customer information file merging, and organization projects.• Met and/or exceeded deposit and loan budget goals for 2 years and grew account openings 36% per year.• Maintained service and operational numbers consistently above 90% efficiency.• Fast-tracked a normal 16-month corporate and branch rotation to learn company’s unique approach to operations, sales, and service in preparation for upper management.

- Collaborated with Artistic Director to develop a sound company vision and strategy. - Assisted other officers with financing, scheduling, bookkeeping, and administration. - Produced and managed public relations on theatrical productions.

Provided technical support and customer service via telephone and email. Assisted with Website Quality Assurance testing and online course/website design.

• Oversaw day-to-day on and off-site technical support operations and documentation for the university.