- Spearheaded the entire analytics lifecycle for a new product, which ensured a comprehensive analytics infrastructure that laid the foundation for data-driven decision-making.- Developed a robust and efficient data pipeline, resulting in an 80% reduction in manual workload.- Defined product-specific KPIs and integrated them with user-friendly dashboards.- Shaped product success with data-driven insights, positively influencing strategic decision-making for a 15% improvement in overall product performance and user satisfaction.

- Created a fully automated platform for A/B-test analysis, which reduced the time of analysis from a few hours to minutes.- Conducted product research and brought business-impactful insights.- Performed segmentation and user behavior analysis to generate hypotheses for optimization of the product bottlenecks.

- Developed and implemented ETL pipelines with 6x performance improvement of marketing and financial reports generation.- Implemented cross-team reporting of key marketing metrics.- Optimized dashboard data generation – from minutes to seconds.- Exploring data using econometric techniques.