David Hudson Email & Phone Number

Portland, Maine Metropolitan Area

Birmingham, Alabama Area

Senior level manager responsible for strategic planning, campaign development, and marketing analysis for local, regional and national clients. Core responsibilities include client onboarding, project scoping, priority setting, obstacle clearing, and risk assessment for all deliverables. My value-adds include:• Work with clients as their partner (not their order-taker) to clearly define targets then architect plans to meet and measure the results while working in their brand.• Expertise in using data metrics to determine future customer-behavior. • Expertise in waterfall-method for marketing projects and Agile-method in software projects.• Prepare and execute quarterly presentations to company owner/partners representing quarterly client goals and status, planned vs actual hours, next quarter goals, and possible areas for expansion to bring solutions instead of problems to make better use of their expertise.• Represented clients from national banks to regional credit unions to national home improvement providers. Responsible for $1.3 million in annual revenue.• Researched and developed a custom project planning template for use company-wide. Includes project charter, project outline, milestone planning, quality-control templates, reporting templates, onboarding and off boarding, client satisfaction scoring, and tracking results to make it easier to train staff by providing clear examples and expectations for what is needed.• Architected a cross-sell campaign for a 1.5 billion bank that resulted in a 21.9% response rate compared to the control group’s 6.68% response.• Utilized database marketing to best identify and market B2C across several industries.• Established profit and loss reporting to promote more accurate estimates for future projects.• Spearheaded and customized company-wide project management software.

I spent 10 years working for myself, the hardest boss I have ever had. In that time I was able to help many marketing departments accomplish a myriad of goals and projects; from web design to print to corporate communications to even writing responses to government RFPs for the manufactured housing industry.• Responsible for strategic and tactical issues for product and service promotions.• Partner with clients through brand management for projects that includes conceptualizing, design, copywriting, art direction and delivery.• Authored and managed a complete marketing campaign for a leading working capital provider that doubled their market share in 3 years, increasing loan funding from $500 million in 2005 to over $1 billion in 2008.

Baton Rouge, Louisiana Area

I was responsible for managing our largest national account, Bank One and Banc One Insurance Group. I was the point of contact between the client and internal resources (copy and create) and external resources (print and fulfillment).

Baton Rouge, Louisiana, United States

• Managed all communication, strategic planning, product development and project management for the firm’s national clients.• Developed and implemented the strategic planning process for use by the agency (e.g. creative, advertising, packaging, product development, media, merchandising, etc.) to direct work schedules and increase efficiency.• Developed profit and loss reports to better manage resources and improve bottom line.