Dawn Fisher Email & Phone Number

product merchandising, forecasting, PDP optimization, taxonomy, marketing, conversion rate optimization

Executed omni-channel marketing and promotional strategies across 4 DTC home fragrance branded sites. Supervised team of 5 managers.Created quarterly creative briefs for design team which informed product priorities and overarching themes. Coordinated with inventory control on demand forecasts and promotions. Conducted thorough analysis on website performance to improve KPI’s at the PLP, PDP, landing page, and HP levels. Devised strategies for site navigation, email product selection, online marketing programs and product placement. Evaluated potential feature and functionality improvements on customer experience. Maintained Ebay and Instagram shops. Managed subscription and loyalty programs. Bi-weekly communication with distribution center regarding order management. Forecasted and planned inventory. Worked with UX team to improve customer experience. Liason to consumer care team for VOC improvements.• Improved Gross Margin by 1400 BPS.• Increased conversion by 8%.• Reduced sku count by 15%.• Project lead for website platform change.• Expert for the personalized candle configuration platform.• Implemented VR vendor in 2023.• Oversaw 8 digital catalog productions each year.• Managed all product information for 4 branded sites.• Merchandise lead for custom bundle implementation.• 3rd party gift card promotions and expansion opportunities.

Sunderland, Vt

Provided detailed shop, product, and marketing program analysis. Executed corporate women’s merchandising strategy on Orvis.com and Orvis.co.uk. Formed and maintained relationships cross-functionally and cross-departmentally to support business objectives. Worked with UK partners to build online business internationally• Increased digital shoe sales by 18%.• Improved gross profit of men’s, women’s and gift product sales by 18% and email gross profit from negative 12% to positive 6%.• Expanded digital core product sales by 67%.• Improved digital outerwear sales by 36%.• Merchant lead for onsite search, resulting in growth of $2,500,000.