Recruited for a well established vehicle leasing firm off the back of a major investment round to build the marketing function from the ground up and support scaling the business into a specialist EV firm offering EV salary sacrifice schemes to businesses, covering both B2B & B2C marketing. As a board member and part of the senior leadership team I have been instrumental in driving change across the wider business outside marketing as it looks to scale following fundraising.

Co-Founder and manager of Team Electric Spirit Co. cycling Esports team and community.With a focus on cycling Esports, we have built a vibrant community of 250 individuals worldwide engaged in competitive racing and training together on a variety of Esports platforms, but with a focus on Zwift.Our community stretches from casual cyclists through to elite level competitors, who compete on the platform side by side with world champions and Tour De France competitors.Not only have we built a welcoming community, we have secured feature for the team in specialist cycling titles and mainstream publications such as the Wall Street Journal and have delivered demonstrable sales growth for our team sponsors.Alongside our club, I organise a wide range of events on the Zwift platform every week including one of the most popular community run series with over 200 teams and 2500 riders participating on a weekly basis.

Over the years I have performed a number of freelance and voluntary roles, primarily cycling related, an area of which I am hugely passionate. These roles have not only given me great personal satisfaction but allowed me to stretch my skills into areas complementary to my day to day marketing career. Qualified cycling coach, running various kids cycle coaching sessions with a particular focus on children racing mountain bike & cyclocross in the 8-12 age groups.Founding & running a highly active cycling club and community with a focus on esports competition via the Zwift platform.Features editor for Descent-World, one of the foremost specialist mountain bike websites in the early days of web publishing, with over 1m monthly sessions.Freelance work creating promotional material for the Fort William Mountain Bike World Cup, one of the biggest annual cycling events on the UK sporting calendar.Freelance writer covering mountain bike events for local press titles.

Bounce Back is an innovative wellness food & drink startup founded by two successful biochemists who have developed a post-social replenishment drink that helps to counteract the effect of drinking alcohol, leaving you feeling refreshed the morning after a big night out.I am working with them in an interim marketing director capacity to bring to help them scale in 2023 and beyond.

Pawprint allows individuals & businesses to measure, understand and reduce their carbon footprint.Develop GTM plans and recruit marketing team. Hands on responsibility across a range of marketing channels including; Email, Crowdfunding (for community build & investment), social media, PR.Develop structures and processes to support business success, including business OKRs, business processes and ceremonies, employee performance reviews, hiring processes and more. Initially as an additional responsibility but now as formal head of operations.

I'm working alongside the Pawprint team on a part time consultancy basis to develop a marketing strategy to get Pawprint into the hands of millions of consumers when it launches in early 2020.

Growth lead and Co-Department head of EMEA growth tribe, covering growth/marketing for 19 markets in Europe and Middle East.Responsibility in collaboration with other regional leads for EMEA strategy for growth, leading country heads and their teams to develop and implement country level plans.Collaborate across the business to help ensure product market fit and channel market fit for EMEA markets by ensuring regional priorities were fed into wider business strategy and roadmaps.Collaborate with regional growth leads in other regions to ensure we developed our activities and people to achieve global scale.Recruitment bar raiser, one of the most experienced interviewers across the business, responsible for 4+ interviews/week across all functions of the business as culture interviewer and interview panel lead.

Product Owner & Squad Lead for EMEA Growth Enablement Squad, responsible for leading a cross functional team of 6.Team responsible for developing and embedding growth marketing principles and lean and agile tools, processes and best practice within all other teams in the EMEA region.Lead of cross functional group of global colleagues who focus on this area in the AMER & APAC regions.Our team had a dual responsibility, also developing region-wide marketing activities from ideation through development and launch across multiple EMEA markets, and on occasion global scale.

Marketing lead for Skyscanners’ largest global market, ensuring market achieves user acquisition targets. UK&I was responsible for c.25% of Skyscanner Global revenue.Responsible for a multi-million budget to develop Skyscanners’ first ATL campaign; TV, Outdoor, Press. From pitch to launch in only 9 weeks to hit the key January booking window.Led cross functional internal and external teams to develop activity across CRM, PPC, SEO, Affiliate, Social, PR & Content channels.

ResponsibilitiesBrand P&L responsibility for Jacques brand with annual sales of £65m and £2m A&P budget. Part of 3 person brand team on Bulmers, with annual sales of £200m.Responsible for Bulmers integrated communications plan with £8m activity budget and ownership over development of TV, Outdoor, Press & digital advertising, along with media planning and strategy. Led internal and external teams to launch 4 major pieces of category leading cider NPD.Complete repositioning of Jacques brand from product through to comms, with award winning integrated campaign incorporating digital, experiential & PR events and partnerships.AchievementsDemonstrable contribution to growth in brand awareness, loyalty, category and brand volume on Bulmers. Growth of +£65m (48%) in brand value in four years working on brand.Led Bulmers Nº17 to market in 6 months v business standard 24 months. UK Number 1 flavoured cider within 12 months of launch and top 10 Heineken Global innovation launch 2011-12 in revenue generation.Jacques activity grew all consumer KPI’s and +£5m RSV between 2009 and 2010.Re-Positioned Bulmers brand and developed new “Begin With Bulmers” TV advert & integrated campaign including outdoor, press & digital advertising along with media planning and strategy.Developed multiyear brand digital strategy and activity growing online community from 4k to 125k fans, implementing industry leading evaluation to evidence an average fan value of £200/annum greater than non Facebook fans.

Responsibilities- Brand P&L responsibility for Jacques, the UK's number 5 cider brand with annual sales of £65m and £multi-million A&P budget.- Develop compelling consumer insights, new differentiated brand positioning and integrated consumer activity plan for Jacques to drive brand reappraisal.- Develop and launch limited edition range on Bulmers to grow brand value share. Responsible for full project leadership of cross-functional team to deliver from concept through to launch.Achievements- Grew Jacques value share between 2009 and 2010 despite increasingly competitive market.- Delivered award winning Jacques integrated activity plan involving social media activity at the centre of all activity, face to face consumer events hosted by Sophie Ellis Bextor and partnerships with major brands including Grazia Magazine, Benefit Makeup and Toni & Guy. Growth across all consumer KPI’s including +1pp awareness growth over the 5 months of activity.- Led 2 innovation launches in Bulmers Ltd Edition range, delivering combined retail sales of £9.5m, 80% of which was incremental.

- Working on the UK’s Number 2 premium Cider brand; Bulmers. I was responsible for all digital and experiential event activity with annual budget of £1m. Developed and implemented national events and sampling campaigns delivering in excess of 70k brand samples and event amplification reach of 1.8m consumers per annum.- Working on the UK’s Number 1 ale brand; John Smith’s. I was responsible for activation of John Smith’s Grand National sponsorship including BTL activity, event branding and hospitality.

Working within the consumer marketing department as part of the 2 year S&N Graduate Training scheme. I had primary responsibility for the brand management of Newcastle Brown Ale and McEwan’s brands where I worked effectively with small budgets (<£10k). Developed and launched redesign of Newcastle Brown Ale to celebrate brand’s 80th anniversary. Negotiated and implemented brand music sponsorship involving special edition design by the band Maximo Park.

Manager of one of Scotlands most successful specialist cycle shops. I led a team of 10 staff to achieve and exceeded challenging sales targets despite the highly competitive Edinburgh market. Through the period of my employment our store achieved growth in turnover and profit