David Deakin Email & Phone Number

As part of the senior leadership team in APJ reporting to the Senior Vice President, I work with our Premier Global System Integrators, Cloud Service Partners and Global alliances members, focused on driving innovation and emerging technology to establish new lines of business and go to markets. My focus is on:• Establishing and driving a new partner transformation and strategic pursuits focus in Alliances, focused on significant revenue growth across the APJ region• Aligning Dells… Show more As part of the senior leadership team in APJ reporting to the Senior Vice President, I work with our Premier Global System Integrators, Cloud Service Partners and Global alliances members, focused on driving innovation and emerging technology to establish new lines of business and go to markets. My focus is on:• Establishing and driving a new partner transformation and strategic pursuits focus in Alliances, focused on significant revenue growth across the APJ region• Aligning Dells strategy to our partners growth objectives and driving incremental revenue through innovation centric transformation.•Establishing senior leadership joint business strategies and programmes, executing across the APJ level. These programmes have been responsible for significant growth of the alliance and Partner business.• Creating and establishing the APJ ‘Big Bet’ Framework and partnering on key ‘mega deals’ with strategic partners.• Leading M&A activities for Alliances in APJ• Providing expertise in Industry solutions, Multi-Cloud, Edge, Telecommunication. AI, Data management and other new business opportunities as the head of innovation for our alliance business.• Driving early adoption around Smart Cities, Quantum, Digital Twin and Augmented Reality technologiesKey successes include:• Significant multi million Pipeline growth with large transformational deals closed• Merger and acquisition leadership• Build from the group up and programme establishment of the Dell APJ Big bet and partner transformation framework• Successful development of APJ Digital manufacturing GTM• Successful development of APJ Health GTM• Mega deal multicloud practice based on Dell Technologies.• Establishment of a smart cities business for a partner• Return to profit strategy for a partners cloud business• Implementation of the strategy across diverse APJ Regions including India, South East Asia, Japan and ANZ Show less

Melbourne, Australia

As a member of the senior leadership team within Dell’s Cloud X Speciality, I was focused on establishing and driving a new cloud business focused on taking to market a transformation and cloud as a service business unit within APJ. Across two years we drove early success, established an industry focus within Dell, constructed the APJ cloud narrative established several early seed clients and accelerated our partner engagement. As part of our industry start-up, I maintained a secondary… Show more As a member of the senior leadership team within Dell’s Cloud X Speciality, I was focused on establishing and driving a new cloud business focused on taking to market a transformation and cloud as a service business unit within APJ. Across two years we drove early success, established an industry focus within Dell, constructed the APJ cloud narrative established several early seed clients and accelerated our partner engagement. As part of our industry start-up, I maintained a secondary responsibility to lead the APJ health business for Dell. Key Achievements • Achieving over 4x Initial Goal expected, including some of the largest ANZ industry wins to date.• Generating 200 million Dollars of Year 2 Pipeline, with an uplift of market share from 9% to 20% in Healthcare• Establishment of an APJ Industry focused team across Cloud, Health, Utilities and retail.• Delivery of large multi-million-dollar transformation programmes with 14x Revenue uplift from traditional sales strategy• Establishment of Enterprise architecture capability within Dell• 125% Performance achievement with 9 x Peer recognition rewards in 2019 Show less

Melbourne, Australia

When I joined EMC as a Client Solutions Director I focused on selling large scale IT Transformation and data analytical consulting, professional and managed service capabilities into Tier 1 Enterprise accounts. This role entailed substantial strategic engagement with the C level exec within EMC's customer and partner organisations. I was focused on driving thought leading disruptive approaches aligned to top line revenue growth and enablement of innovation though the creation of a Bimodal IT… Show more When I joined EMC as a Client Solutions Director I focused on selling large scale IT Transformation and data analytical consulting, professional and managed service capabilities into Tier 1 Enterprise accounts. This role entailed substantial strategic engagement with the C level exec within EMC's customer and partner organisations. I was focused on driving thought leading disruptive approaches aligned to top line revenue growth and enablement of innovation though the creation of a Bimodal IT business and adoption of emerging technologies.Key activities:• Selling IT and Transformation strategy consulting• Selling Multi Cloud transformation consulting and professional services• Selling application transformation consulting• Selling operating model consulting • Selling data analytics and AI consulting• Data centre transformationKey Achievements:• Over achieved number every year (120% Average)• Largest year, 165% of target• Club attendance• Leader of the Application transformation and cloud vertical APJ Show less

Melbourne, Australia

During my time at PwC I was focused on leading critical transformations projects with budgets upwards of 300 million, I was seen as a key senior CIO advisor for major IT as a Service transformation, Cloud computing, Cloud services Aggregation & brokerage, Data Centre Consolidation and Rationalisation, data management, records management, IT Cost Transparency as well as key technology domains including Virtualisation, Storage, Compute, Backup, Enterprise orchestration and portals and End User… Show more During my time at PwC I was focused on leading critical transformations projects with budgets upwards of 300 million, I was seen as a key senior CIO advisor for major IT as a Service transformation, Cloud computing, Cloud services Aggregation & brokerage, Data Centre Consolidation and Rationalisation, data management, records management, IT Cost Transparency as well as key technology domains including Virtualisation, Storage, Compute, Backup, Enterprise orchestration and portals and End User computing. This role required a strong focus on the sales and delivery of professional services and annuity services capabilities. The role was a hybrid role requiring a strong level of direct customer business development, enterprise consulting and team leadership. My role as the Australian representative of the global PwC Cloud COE was to springboard our local capabilities within cloud through a combination of next generation cloud consulting advisory services leveraging annuity revenue focused, Industry aligned brokered cloud services. I led the creation of the PwC Hybrid cloud strategy and GTM in APJ and established the initial investment as and business unit creation.I conducted several strategic projects across the APJ region for Cathay Pacific, Telstra, Lumo Energy, NAB, and several government agencies,Key achievements:• P&L Ownership for the Cloud consulting business• Established several Technology consulting ‘beachheads’ into untapped sectors including health and financial services. • Led a consulting engagement into Telstra managing a multimillion-dollar data centre and workload placement strategy• Productisation of PwC’s cloud consulting capabilities, Gained executive and business case approval for the PwC ‘Multi Cloud’ cloud aggregation solution. Show less

Melbourne

As General Manager for Cloud and Data Centre solutions for Optus Business, David I built and maintained a dynamic five year market leading strategy taking a range of products and services to market, including data centre hosting, IT as-a-service platforms, Data Management solutions, private and hybrid cloud offerings, cloud aggregation, and migration services delivered as an enterprise grade managed service or whole of business outsource. I managed a large dynamic team across Practice… Show more As General Manager for Cloud and Data Centre solutions for Optus Business, David I built and maintained a dynamic five year market leading strategy taking a range of products and services to market, including data centre hosting, IT as-a-service platforms, Data Management solutions, private and hybrid cloud offerings, cloud aggregation, and migration services delivered as an enterprise grade managed service or whole of business outsource. I managed a large dynamic team across Practice management, sales, product management, presales and operational staff.I managed the national Data Centre Technologies number, onboarded, maintained and built key vendor relationships. Internally sold to AlphaWest and Optus business channel as well as engaging with strategic AlphaWest / Optus Business Top 100 customers.I covered a broad range of technologies from end user devices and operating systems, through DC Automation, service portals, Backup, Server platforms & applications, DC Networking, Storage, Power & Cooling and Data Centre facilities.• P&L Responsibility with 100M Cost centre under management• Leader of the Optus business cloud business unit, with 150M Revenue expectation• Definition and management of Optus business’ AOP Plan across Cloud, SaaS, Hybrid Cloud• Large market share growth achieving an uplift in key partner performance across Cisco and Microsoft.• Rapid growth year on year in core revenues and vendor rankings including growing our Cisco • Cisco Partner ranking from 5 to 2 in Data Centre space• Defined and launched a new re-invigorated national practice strategy• Drove a clear focus within the business around the data centre and the technologies within it.• Launched Optus business next generation private cloud solution, “Your IT as a Service” • Launched Optus business “our Manage any device” Initiative• One of the Inaugural members of the VMWare Partner Advisory Council Show less

Melbourne, Australia

SNIA leads the storage industry worldwide in developing and promoting standards, technologies, and educational services to empower organizations in the management of information.SNIA ANZ is supporting SNIA in the region by :* Expansion of availability of SNIA education* Increased awareness of the value of the SNIA certification programme* Delivering a diverse event programme to improve access to educational information* Promoting the value of membership of SNIA ANZ… Show more SNIA leads the storage industry worldwide in developing and promoting standards, technologies, and educational services to empower organizations in the management of information.SNIA ANZ is supporting SNIA in the region by :* Expansion of availability of SNIA education* Increased awareness of the value of the SNIA certification programme* Delivering a diverse event programme to improve access to educational information* Promoting the value of membership of SNIA ANZ to all storage professionals* Maintaining a technology neutral position that will be fair to all SNIA ANZ members* Marketing through SNIA ANZ members to advance the adoption of storage networking and information management in Australia and New Zealand.David was a Non-Executive Board Member and a member of the Cloud Storage Special Interest Group. Show less

I was responsible for establishing the Data Management practice within Thomas Duryea Consulting, this involved establishing the business from the ground up craft go to market strategies, technology and vendor productisation as well as leading the presales effort. Data Management encompasses Backup and recovery, Archiving, Disaster recovery, encryption and provisioning. Most vendors were supported in this space including Netapp, EMC, Quantum, Data Domain, Commvault and Symantec. I… Show more I was responsible for establishing the Data Management practice within Thomas Duryea Consulting, this involved establishing the business from the ground up craft go to market strategies, technology and vendor productisation as well as leading the presales effort. Data Management encompasses Backup and recovery, Archiving, Disaster recovery, encryption and provisioning. Most vendors were supported in this space including Netapp, EMC, Quantum, Data Domain, Commvault and Symantec. I formalised and grew the Data Management practice from 0 employee's to 12 representing 17% of the overall company revenue within 11 months, TD merged the Data Management and Data Centre solutions practices and I was made the National practice manager across both practices. I was responsible for re-alignment of the DCS practice, creating & driving the practice strategy focused on new practice offerings around data centre consolidation, optimisation and orchestration and establishing hybrid and public cloud solutions.Some key highlights:• P&L ownership• Managing a 30 Million Dollar product and services business• Implemented a ‘Group Target’ contribution model for practice performance measurement, KPI measurement and cost modelling • Initiated the relationship with Symantec, resulting in us being the only non global organization to achieve platinum status (April 11) with 2000% Growth in FY 10 and 180% Growth in FY 11. • Awarded Symantec Growth Partner of the year award 2009, Symantec Enterprise Value partner of the year award 2010, EMC Regional partner of the year 2010, EMC National unified storage partner of the year 2010, Data Domain #1 Regional partner 2009, Personally awarded EMC Elite Status Show less

Working side by side with the Southern region practice manager for DCS this role allowed me to further my experience with management to own the presales and technical solutions side of the national DCS business end to end. Working alongside the practice manager, I was responsible for the management of all presales technical staff and ultimately own the quality and success of our solutions to our client base. This role was a hybrid role requiring strong technical leadership, management… Show more Working side by side with the Southern region practice manager for DCS this role allowed me to further my experience with management to own the presales and technical solutions side of the national DCS business end to end. Working alongside the practice manager, I was responsible for the management of all presales technical staff and ultimately own the quality and success of our solutions to our client base. This role was a hybrid role requiring strong technical leadership, management capabilities and was heavily client facing which required me work on all Enterprise engagements within the Data Centre Line of business.Some key highlights• David was the lead presales resource for Victoria instrumental in taking the practice from 30% YTD target to 130% in the first year of establishment of the DCS practice.• David Owned, Lead and managed the top 10 DCS Southern Region deals 05 – 09• Nominated EMC Presales engineer of the year 2007• Designed several large scale EMC and Symantec archival solutions which was instrumental in Dimension Data winning the 2006 EMC and Symantec software partner of the year.• Designed a large scale Network Appliance filer environment which was instrumental in Dimension Data winning the 2004 Netapp Partner of the year. Show less

Working for the largest independent system integrator in Australia David was responsible for the Presales and design of large scale storage, backup, recovery, high availability disaster recovery projects based around EMC, Netapp, HDS, Sun, Symantec, Legato, VMWare, Quantum, Microsoft. Commvault, IBM technologies. With a particular focus on Enterprise + 5000 Seat organisations