David Deakin
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David Deakin Email & Phone Number

APJ Head of Innovation and Partner Transformation - Alliances at Dell Technologies at Dell Technologies
Location: Greater Melbourne Area, Australia, Australia 11 work roles
1 work email found @emc.com LinkedIn matched
✓ Verified May 2026 3 data sources Profile completeness 86%

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Role
APJ Head of Innovation and Partner Transformation - Alliances at Dell Technologies
Location
Greater Melbourne Area, Australia, Australia
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David Deakin is listed as APJ Head of Innovation and Partner Transformation - Alliances at Dell Technologies at Dell Technologies, a company with 270292 employees, based in Greater Melbourne Area, Australia, Australia. AeroLeads shows a work email signal at emc.com and a matched LinkedIn profile for David Deakin.

David Deakin previously worked as Head of Innovation and Partner Transformation - APJ Alliances at Dell Technologies and Transformation & Industry Director at Dell Technologies at Dell Technologies.

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{first}.{last}@emc.com
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Profile bio

About David Deakin

David has over 28 years business and technology experience having established industry, cloud and emerging technology practices, across telecommunication, technology, system integration and cloud services industries within the APJ region. His career evolved from an engineer, through presales leadership, practice leadership, CIO, consulting roles, sales, and finally for the past 8 years focused on innovation and transformation leadership. These broad experiences allow him to focus on execution and give a balanced perspective to a problem or opportunity. Many of these roles required David to establish the business from the ground up, owning P&L across several organisations.With proven experience operating within the APJ region, across top telecommunication, banks, system integrators, retail chains and health institutions within Australia, Hong Kong, India, Singapore and Japan, David works well in leading in ambiguous and new growth areas, driving strong framework driven strategic change tempered with local Asia Pacific customer, partner and vendor experience.As the Head of innovation and partner Transformation for Dell Technologies, David works to develop and optimise go to market strategy for Global SI's, Consulting organisations and regional partners with Industry and emerging technology capabilities, establishing new lines of business enabling new revenue streams and profitable as a service growth. This gives scope to work with partners to establish new ways of going to market and advise them on mobilising innovation and the execution framework required. David was previously the GM of IT for a major telecommunications provider in Australia, held senior leadership position within the CIO advisory and Enterprise Cloud Transformation business for PricewaterhouseCoopers and built and lead several led the Data Centre Technologies and Cloud Business units for large system integrators within Australia.Outside of work, David is an avid Triathlete, representing Australia twice now in Ironman 70.3 racing, enjoy Yoga and heathy living, married with 2 teenage daughters and when he does have time, likes to build arcades and pinball tables.

Listed skills include Data Center, Cloud Computing, Storage, Virtualization, and 46 others.

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David Deakin's current company

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Dell Technologies
Dell Technologies
APJ Head of Innovation and Partner Transformation - Alliances at Dell Technologies
round rock, texas, united states
Employees
270292
AeroLeads page
11 roles

David Deakin work experience

A career timeline built from the work history available for this profile.

Head Of Innovation And Partner Transformation - Apj Alliances

Current
  • As part of the senior leadership team in APJ reporting to the Senior Vice President, I work with our Premier Global System Integrators, Cloud Service Partners and Global alliances members, focused on driving innovation.
  • Establishing and driving a new partner transformation and strategic pursuits focus in Alliances, focused on significant revenue growth across the APJ region
  • Aligning Dells… Show more As part of the senior leadership team in APJ reporting to the Senior Vice President, I work with our Premier Global System Integrators, Cloud Service Partners and Global alliances members.
  • Aligning Dells strategy to our partners growth objectives and driving incremental revenue through innovation centric transformation.
  • Establishing senior leadership joint business strategies and programmes, executing across the APJ level. These programmes have been responsible for significant growth of the alliance and Partner business.
  • Creating and establishing the APJ ‘Big Bet’ Framework and partnering on key ‘mega deals’ with strategic partners.
Nov 2021 - Present

Transformation & Industry Director At Dell Technologies

Melbourne, Australia

  • As a member of the senior leadership team within Dell’s Cloud X Speciality, I was focused on establishing and driving a new cloud business focused on taking to market a transformation and cloud as a service business.
  • Achieving over 4x Initial Goal expected, including some of the largest ANZ industry wins to date.
  • Generating 200 million Dollars of Year 2 Pipeline, with an uplift of market share from 9% to 20% in Healthcare
  • Establishment of an APJ Industry focused team across Cloud, Health, Utilities and retail.
  • Delivery of large multi-million-dollar transformation programmes with 14x Revenue uplift from traditional sales strategy
  • Establishment of Enterprise architecture capability within Dell
Aug 2017 - Nov 2021

Client Solutions Director

Melbourne, Australia

  • When I joined EMC as a Client Solutions Director I focused on selling large scale IT Transformation and data analytical consulting, professional and managed service capabilities into Tier 1 Enterprise accounts. This.
  • Selling IT and Transformation strategy consulting
  • Selling Multi Cloud transformation consulting and professional services
  • Selling application transformation consulting
  • Selling operating model consulting
  • Selling data analytics and AI consulting
Sep 2014 - 2017

Cloud Leader Apj - Cio Advisory & Enterprise Cloud Services

Pwc

Melbourne, Australia

  • During my time at PwC I was focused on leading critical transformations projects with budgets upwards of 300 million, I was seen as a key senior CIO advisor for major IT as a Service transformation, Cloud computing.
  • P&L Ownership for the Cloud consulting business
  • Established several Technology consulting ‘beachheads’ into untapped sectors including health and financial services.
  • Led a consulting engagement into Telstra managing a multimillion-dollar data centre and workload placement strategy
  • Productisation of PwC’s cloud consulting capabilities, Gained executive and business case approval for the PwC ‘Multi Cloud’ cloud aggregation solution. Show less
Sep 2013 - Sep 2014

General Manager Data Centre & Cloud Solutions

Melbourne

  • As General Manager for Cloud and Data Centre solutions for Optus Business, David I built and maintained a dynamic five year market leading strategy taking a range of products and services to market, including data.
  • P&L Responsibility with 100M Cost centre under management
  • Leader of the Optus business cloud business unit, with 150M Revenue expectation
  • Definition and management of Optus business’ AOP Plan across Cloud, SaaS, Hybrid Cloud
  • Large market share growth achieving an uplift in key partner performance across Cisco and Microsoft.
  • Rapid growth year on year in core revenues and vendor rankings including growing our Cisco
Jun 2010 - Sep 2013

Non Executive Director

Melbourne, Australia

SNIA leads the storage industry worldwide in developing and promoting standards, technologies, and educational services to empower organizations in the management of information.SNIA ANZ is supporting SNIA in the region by:* Expansion of availability of SNIA education* Increased awareness of the value of the SNIA certification programme* Delivering a.

Mar 2010 - Sep 2011

National Practice Manager - Data Centre And Data Management Solutions

  • I was responsible for establishing the Data Management practice within Thomas Duryea Consulting, this involved establishing the business from the ground up craft go to market strategies, technology and vendor.
  • P&L ownership
  • Managing a 30 Million Dollar product and services business
  • Implemented a ‘Group Target’ contribution model for practice performance measurement, KPI measurement and cost modelling
  • Initiated the relationship with Symantec, resulting in us being the only non global organization to achieve platinum status (April 11) with 2000% Growth in FY 10 and 180% Growth in FY 11.
  • Awarded Symantec Growth Partner of the year award 2009, Symantec Enterprise Value partner of the year award 2010, EMC Regional partner of the year 2010, EMC National unified storage partner of the year 2010, Data.
Mar 2008 - Nov 2010

Technical Solutions Manager - Dcs

  • Working side by side with the Southern region practice manager for DCS this role allowed me to further my experience with management to own the presales and technical solutions side of the national DCS business end to.
  • David was the lead presales resource for Victoria instrumental in taking the practice from 30% YTD target to 130% in the first year of establishment of the DCS practice.
  • David Owned, Lead and managed the top 10 DCS Southern Region deals 05 – 09
  • Nominated EMC Presales engineer of the year 2007
  • Designed several large scale EMC and Symantec archival solutions which was instrumental in Dimension Data winning the 2006 EMC and Symantec software partner of the year.
  • Designed a large scale Network Appliance filer environment which was instrumental in Dimension Data winning the 2004 Netapp Partner of the year. Show less
Sep 2006 - Mar 2008

Senior Solution Architect

Working for the largest independent system integrator in Australia David was responsible for the Presales and design of large scale storage, backup, recovery, high availability disaster recovery projects based around EMC, Netapp, HDS, Sun, Symantec, Legato, VMWare, Quantum, Microsoft. Commvault, IBM technologies. With a particular focus on Enterprise +.

Sep 2002 - Sep 2006

Solution Architect/Senior Systems Engineer - Emc, Netapp, Hds And Veritas Platforms.

Secure Data Group
Jul 1997 - 2002

Senior Systems Engineer, Windows And Hp Storage And Hp-Ux Platforms

Vigil Tech
Jan 1995 - Jan 1997
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Colleagues at Dell Technologies

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FAQ

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What company does David Deakin work for?

David Deakin works for Dell Technologies.

What is David Deakin's role at Dell Technologies?

David Deakin is listed as APJ Head of Innovation and Partner Transformation - Alliances at Dell Technologies at Dell Technologies.

What is David Deakin's email address?

AeroLeads has found 1 work email signal at @emc.com for David Deakin at Dell Technologies.

Where is David Deakin based?

David Deakin is based in Greater Melbourne Area, Australia, Australia while working with Dell Technologies.

What companies has David Deakin worked for?

David Deakin has worked for Dell Technologies, Dell Emc, Pwc, Optus Business / Alphawest, and Snia Anz.

Who are David Deakin's colleagues at Dell Technologies?

David Deakin's colleagues at Dell Technologies include Jose Green, Asish N, Arnab Kumar Das, Peter Visnovsky, and Cleopatra Raines.

How can I contact David Deakin?

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What skills is David Deakin known for?

David Deakin is listed with skills including Data Center, Cloud Computing, Storage, Virtualization, Disaster Recovery, Solution Architecture, Pre Sales, and Managed Services.

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