• Manage all business operations within TX, LA, OK, AR region, including sales, marketing, distributor management, and financial plans.• Increased 2017 region volume by 117%. Directed 2017 Clyde May’s Whiskey volume in Texas to #1 market ranking in US.• Account activation includes Total Wine and More, Spec’s, Goody Goody, Twin Liquors, Pinkie’s, along with numerous on premise accounts.• Developed strong distributor and account relationships throughout region, conducting numerous account and consumer events to drive distribution, consumer trial, and volume.I am a results oriented beverage sales and marketing leader who consistently delivers winning outcomes. Have successfully managed and marketed premium spirits and wine brands, including Clyde May's Whiskey, Tullamore Dew Irish Whiskey, Frangelico Liqueur, Kahlua Liqueur, Beefeater Gin, Canadian Club Whiskey, Fetzer Vineyards, Korbel Champagne, and Ara Wines of New Zealand, among others.Expertise includes:- Field sales execution and distributor management.- Brand management knowledge and discipline.- Local, regional and national marketing planning and programming.- Brand packaging and promotion development.- Profitable brand volume and share growth.- USA 3-tier spirits and wine market and Travel Retail channel.- Account development and execution.- New product planning and development.- Award winning brand building.- Team collaboration and accountability.- Product education and training.Doug Defferari 817-366-7191 douglasdeff@aol.com linkedin.com/in/ddefferari

• Created and directed new USA Spirits and Wine division of Vassi Design Group, a luxury packaging and promotional company.• Developed and executed 2015-16 sales and marketing plans to establish Vassi within the spirits and wine industry.• Initial clients included Heaven Hill Brands, Campeon Tequila, Whistlepig Rye Whiskey, JR Ewing Bourbon, Kah Tequila, and Dr. Constantin Frank Wines.• Developed and coordinated luxury wood gift package for John E. Fitzgerald Special Reserve Bourbon, awarded 2015 American Whiskey of the Year by Whiskey Advocate.• Grew initial zero based revenue to $295K in 2015 and target of $600K in 2016.

• Developed and executed all USA sales, marketing, and financial plans, delivering distribution, volume, and profit objectives. • Managed 2014 USA market expansion, including national importer launch and execution. Executed new product development and launches to expand portfolio.• Grew 2014 volume to 5.0K cases (+52%) and achieved gross profit target of $340K .

• Directed Tullamore Dew Irish Whiskey, Carolans Irish Cream, Frangelico Liqueur, and Irish Mist Liqueur sales/profit within 22 state USA region and Travel Retail.• Coordinated national sales and marketing programs, created and executed local programs with importer and distributor management teams.• Achieved territory gross profit goal of $16.5mm/net profit goal of $4.1mm in 2010.• Coordinated development of USA brand budgets totaling $14.5mm in 2010.• Increased Tullamore Dew Irish Whiskey volume to 27K cases /+8% in 2010.• Increased Carolans Irish Cream volume to 164K cases /+3% in 2010.• Increased USA Travel Retail volume to 14K cases / +79% in 2010.• Directed 8 member USA Magners Cider team on premise activities in 2010.

• Promoted to develop and implement national/divisional marketing plans for Brown-Forman Wines Central Division, International, and USA Travel Retail. Managed promotional agencies to develop channel specific promotions to enhance sales plans.• Key contributor to Central Division management team that was #1 in divisional volume (+6%) and profit (+5%) for Brown-Forman Wines in FY04.• Monitored and controlled all divisional marketing brand budgets ($4.5mm). Analyzed volume, profit, and financial impact of all divisional marketing activities.

• Promoted to develop/execute Fetzer Brand Plans in top 20 USA markets. Main contact for Marketing/Sales Managers/distributors to ensure complete plan execution.• Managed all phases of Five Rivers Ranch launches in 2002-03, including sales and marketing plans and distributor introductions. Monitored progress through self-developed benchmarking practice that became standard for Brown-Forman. Grew volume to 123K cases (+50%)/$2.8 million GP in FY03. Won Adams Growth Rising Star Brand in 2002-03. #1 GP contribution of $38M in FY03.

• Developed regional plans for Korbel, Bolla for Central Region. Coordinated execution with Sales Managers/Brown-Forman distributors. Managed $1.1mm region budgets.• Grew Korbel +22% sales/+21% in profit FY00. Grew Bolla +22%sales/+9% profit FY00. Total Profit +24% FY98 - FY00; Grew regional profit to $12mm/+15% in FY99.

• Promoted to develop/execute regional marketing plans for Kahlua Liqueur, Hiram Walker Liqueurs, Drambuie Liqueur, Midori Liqueur, and Carolans Irish Cream for Southwest Division. Developed $3mm annual regional marketing budgets.• Increased portfolio volume +4% and achieved $32.1mm profit goal in FY97.

• Promoted to develop/implement national marketing plans for Fris Vodka and Two Fingers Tequila. Developed/managed $5mm annual national marketing budgets.• Increased Fris Vodka volume +51% in FY94. Grew market share +31% during FY94.

• Promoted to assist Brand Director in development of national marketing plans for Beefeater Gin, Fris Vodka, Two Fingers Tequila, and Lamb's Navy Rum.• Increased Beefeater Gin brand share +6%, achieved profit goal of $17.2mm in FY92.

Managed distributor sales, distribution, inventories, merchandising, and key account activities.