Doug Defferari Email & Phone Number

Texas, United States

Southlake, Texas

Dallas/Fort Worth Area

• Manage all business operations within TX, LA, OK, AR region, including sales, marketing, distributor management, and financial plans.
• Increased 2017 region volume by 117%. Directed 2017 Clyde May’s Whiskey volume in Texas to #1 market ranking in US.
• Account activation includes Total Wine and More, Spec’s, Goody Goody, Twin Liquors, Pinkie’s, along with numerous on premise accounts.
• Developed strong distributor and account relationships throughout region, conducting numerous account and consumer events to drive distribution, consumer trial, and volume.I am a results oriented beverage sales and.

Lewisville, Texas

• Created and directed new USA Spirits and Wine division of Vassi Design Group, a luxury packaging and promotional company.
• Developed and executed 2015-16 sales and marketing plans to establish Vassi within the spirits and wine industry.
• Initial clients included Heaven Hill Brands, Campeon Tequila, Whistlepig Rye Whiskey, JR Ewing Bourbon, Kah Tequila, and Dr. Constantin Frank Wines.
• Developed and coordinated luxury wood gift package for John E. Fitzgerald Special Reserve Bourbon, awarded 2015 American Whiskey of the Year by Whiskey Advocate.
• Grew initial zero based revenue to $295K in 2015 and target of $600K in 2016.

Southlake, Texas

• Developed and executed all USA sales, marketing, and financial plans, delivering distribution, volume, and profit objectives.
• Managed 2014 USA market expansion, including national importer launch and execution. Executed new product development and launches to expand portfolio.
• Grew 2014 volume to 5.0K cases (+52%) and achieved gross profit target of $340K.

Southlake, Texas

• Directed Tullamore Dew Irish Whiskey, Carolans Irish Cream, Frangelico Liqueur, and Irish Mist Liqueur sales/profit within 22 state USA region and Travel Retail.
• Coordinated national sales and marketing programs, created and executed local programs with importer and distributor management teams.
• Achieved territory gross profit goal of $16.5mm/net profit goal of $4.1mm in 2010.
• Coordinated development of USA brand budgets totaling $14.5mm in 2010.
• Increased Tullamore Dew Irish Whiskey volume to 27K cases /+8% in 2010.
• Increased Carolans Irish Cream volume to 164K cases /+3% in 2010.

Dallas, Texas

• Promoted to develop and implement national/divisional marketing plans for Brown-Forman Wines Central Division, International, and USA Travel Retail. Managed promotional agencies to develop channel specific promotions.
• Key contributor to Central Division management team that was #1 in divisional volume (+6%) and profit (+5%) for Brown-Forman Wines in FY04.
• Monitored and controlled all divisional marketing brand budgets ($4.5mm). Analyzed volume, profit, and financial impact of all divisional marketing activities.

San Rafael, Ca.

• Promoted to develop/execute Fetzer Brand Plans in top 20 USA markets. Main contact for Marketing/Sales Managers/distributors to ensure complete plan execution.
• Managed all phases of Five Rivers Ranch launches in 2002-03, including sales and marketing plans and distributor introductions. Monitored progress through self-developed benchmarking practice that became standard for.

Dallas, Texas

• Developed regional plans for Korbel, Bolla for Central Region. Coordinated execution with Sales Managers/Brown-Forman distributors. Managed $1.1mm region budgets.
• Grew Korbel +22% sales/+21% in profit FY00. Grew Bolla +22%sales/+9% profit FY00. Total Profit +24% FY98 - FY00; Grew regional profit to $12mm/+15% in FY99.

Irving, Texas

• Promoted to develop/execute regional marketing plans for Kahlua Liqueur, Hiram Walker Liqueurs, Drambuie Liqueur, Midori Liqueur, and Carolans Irish Cream for Southwest Division. Developed $3mm annual regional.
• Increased portfolio volume +4% and achieved $32.1mm profit goal in FY97.

Windsor, Ontario, Canada

• Promoted to develop/implement national marketing plans for Fris Vodka and Two Fingers Tequila. Developed/managed $5mm annual national marketing budgets.
• Increased Fris Vodka volume +51% in FY94. Grew market share +31% during FY94.

Windsor, Ontario, Canada

• Promoted to assist Brand Director in development of national marketing plans for Beefeater Gin, Fris Vodka, Two Fingers Tequila, and Lamb's Navy Rum.
• Increased Beefeater Gin brand share +6%, achieved profit goal of $17.2mm in FY92.

Dallas, Houston, Albuquerque

Managed distributor sales, distribution, inventories, merchandising, and key account activities.