Specializing in leading digital marketing, branding and design projects for businesses, entrepreneurs & organizations as well as community management. • Producing over 100 high-performing video and graphic content pieces for major brands, including VaynerMedia, driving up to a 61% increase in engagement and a 28% boost in audience retention. Mastering the ability to turn branded content into social media gold while building effective content ideation systems• Developed component-based design elements for digital marketing content, improving client consistency across platforms like Instagram and Facebook• Applying Figma and Adobe Creative Suite to create visually appealing assets that enhance brand visibility and UX• Tracking and analyzing social media performance metrics, producing detailed monthly reports that showcase significant achievements, including a 4x increase in views in 1 month as well as identifiying strengths and areas for improvement, optimizing social media & digital marketing strategies• Collaborating with cross-functional teams to design visually compelling templates and components for social media, contributing to brand consistency across digital channels• Effectively managing monthly budgets, ensuring client satisfaction through agile project management methodologies, and fostering relationships with community leaders engaging with over 21K prospects, growing online communities by leveraging community management, strengthening connections & enhancing brand loyalty• Maintaining a 95% client retention rate by consistently delivering results and ensuring customer satisfaction through clear communication and executionTools used: MS Office Suite (Excel, Word, Power Point, Planner), Adobe (Photoshop, Lightroom, Premiere, AfterEffects), Figma, Airtable, Asana, Canva, Trello, Hubspot, Google Suite, Social Media (Youtube, Instagram, Twitter, Facebook, Linkedin, Tiktok, Discord), Hootsuite

Conducted performance tracking of marketing activities and collaborations, metric reporting, developing organic, taileored content strategies, crafting copy, influencer marketing, community engagement and management of a #1 collagen brand (Spanish market)• Collaborated with internal stakeholders, led community management, and implemented content creation strategies, resulting in a 73% improvement in accounts reached, 16% increase in followers, and a 40% increase in engagement while reducing influencer collaboration costs by 35%• Developed an influencer marketing approach that eliminated more than a third of influencer collaboration costs to the firmTools used: Tribe, Sharepoint, SproutSocial, Sprinklr, IG, Facebook, Plann, Canva, MS Suite (Excel, Word, Powerpoint), Microsoft Planner, Inshot

Remotely strategized marketing and outreach for the mobility start up Dollaride in their launch of a new route in New York City.• Achieved 3 partnerships with key players and contributed to a 400% increase in daily users • Presented: 1. a deep investigation on B2B Outreach personas2. a detailed Ecosystem map of route complex community relationships and key players3. Outreach plan proposal for future outreach efforts that detailed the potential to reach over 24k potential users monthly These materials were presented to CEO and COO and were utilized in the foundation for future strategies of route development • Created marketing materials for partnerships and a prospect list of 137+ contacts that successfully supported the beginning of new partnership opportunities through thorough and specific research on personasTools used: Microsoft Excel, Google Suite, Canva, Hubspot, Miro and Trello

Managed social media, created online content, wrote 2 magazine articles, contributed to decision-making editorial meetings by providing analysis and research for monthly issues • Shot the November and December 2018 front page covers as well as photography for articles, blurbs which were viewed by aprox. +2000k readersTools used: Adobe Lightroom, Adobe Photoshop and Google Suite

Spearheaded and managed the PANORAMA LATINX initiative to build and foster the Latino cinema audience in Chicago and supervised its $10K annual budget for program in its pilot year.• Coordinated special events with up to 3k attendees, sold out 6 screenings with a total of 1.2k attendees, and multi-night encore screenings of 4 films • Established key partnerships with top 5 Latino community stakeholders in Chicago and developed an extensive prospective partnership network Tools Used: Hubspot, Mailchimp, Excel, Facebook for Business, Facebook Ads, Wordpress, Google Analytics and some Salesforce.

Led the programming for YOUmedia digital learning lab and established partnerships with community leaders and organizations while creating a safe and engaging environment for disadvantaged teens in Chicago's West side• Constructed programming in video, photography, and crafts centered around STEM year-round to help 200+ teens develop digital skills • Held 100% of the site's program administration and budgeting responsibilities while managing YOUmedia's specialist team and our students • Created life long mentorship relationships with 3 teens and mentored them past middle school and into high school and college after graduating from our teen learning lab• Accomplished reaching expertise in program planning, project management and organization, mentoring, and being an educator in STEM education, photography, video and media Tools used: Adobe Premiere, Youtube for Business, iMovie, Garageband, Lightroom, Canva and Excel

Spearheaded outreach initiatives to build awareness of the Chicago Latino Film Festival, kept website and digital media up to date with festival activities and took part in coordination and brainstorming of festival logistics and strategy and coordinated special events • Managed matinee program and special events and grew member participation to more than 2.5K teachers and students throughout the Chicagoland Area• Liaised relationships with institutions, and high schools to widen access to festival films in various communities and achieved gaining 2 new food venue partnerships• Coordinated travel and festival logistics for world renowned Latin American filmmakers, actors and actresses such as Paulina Garcia, Ari Manuel and Edgar Ramirez.• Captured high quality photos and content for social media channels of events and screenings which were shared with more than 300k followers, Facebook and Instagram usersTools used: Hootsuite, Facebook, Excel and G Suite

Attended cultural events, films and art performances and reported on culture of arts and entertainment events in Chicago• Wrote up to 10 articles on local events such as the International Latino Film Festival, interviews with local artists, exhibition openings and a variety of theater works and a manifesto about Latino art in Chicago Tools used: Google Docs