Daniel Dewey Email & Phone Number

London, Gb

* Improved monitoring and observability with New Relic and Pluralsight Flow* Automated observability of several key systems through python scripting* Managed KPI dashboard for executives via PowerBI reporting* Critial 'problem solver' to resolve challenging customer issues* Implemented No Fault Retrospectives to improve incident management and systems resiliancy

London, Gb

Supported the Content Delivery side of the business, leading business users (editorial staff) through documentation, training, and needs assessment.• Translated needs from business stakeholders (commercial, editorial, management) into technical requirements.• Participated and ran virtual scrum meetings with developers, product management, and business stakeholders.• Coordinated design, development, implementation and enhancement of content management applications across diverse platforms (CRM, CMS, ESP).• Developed solutions with Customer Success team to solve customer challenges, as required.• Worked with product management to develop A/B testing strategies to increase customer engagement, increasing click-through rates by over 15%.• Integrated Salesforce Marketing Cloud (SFMC) with Salesforce Sales Cloud (SFDC) using Marketing cloud connector.• Developed reporting for business to track email effectiveness across both advertising campaigns and overall product delivery.• Analyzed email newsletter trends, improving customer engagement through use of personalized emails by over 90%.• Developed solution using SFMC API (FuelSDK) to integrate Sitecore CMS content into SFMC.• Transitioned newsletter templates to SFMC Content builder, enabling content creators more control over their content and delivery schedule.• Worked as a team player across all organization levels (management, sales, marketing, product development, customer support) with ability to adapt quickly and learn.KEY ACHIEVEMENTS* Successfully transitioned management of multi-million dollar business from MultiPub into SAP* Successfully transitioned five different businesses onto new CMS platform (Sitecore) and email delivery platform (SFMC).* Oversaw management of email content delivery platform (ExactTarget, now called Salesforce Marketing Cloud), delivering millions of emails a month to customers.

Responsible, directly or indirectly, for the operations of all functions of a 1000 citizen borough in Northampton County. Worked with other council members to craft ordinances, review borough finances, approve budgets, approve staffing requests, etc.

• Conducted detailed business analysis and review, working with multiple stakeholders to identify requirements, and propose both technical and operational enhancements. • Gathered requirements through customer interface; drafted documents defining scope and priority, developed high level project plans using MS Project.• Worked closely with operations and sales staff to meet financial targets.• Prepared month end close reports; analyzed sales trends; developed compensation targets; analyzed customer value, reviewed budgets, and performed other ad-hoc analyses for management review.KEY ACHIEVEMENTS:o Reviewed and implemented eCommerce solution using Zuora, including the back-end data stream into MultiPub, a dedicated subscription management tool with financial management capabilities.o Successfully transitioned Order Entry (OE) functions to Informa’s shared service center.o Nominated to customer profile analysis group, reviewing and updating understanding of customer needs.

Chicago, Illinois, Us

Coordinated activities to provide ongoing services to former VMS clients, after VMS bankruptcy.

New York, Ny, Us

Researched, analyzed and reported on an organization’s relative value of paid and non-paid (earned) media coverage within its particular vertical across multiple media types using various metrics in order to better direct PR and advertising efforts• Provided guidance and support to the client(s) and sales person(s) to understand client needs, establish timelines, and provide guidance for realistic goals on tight budgets• Provided quantitative analysis of media exposure (paid and earned), either as proof of performance, to establish baselines of activity, or to correlate against business outcomes and demonstrate impact of PR activities• Presented and explained the relevance of findings to corporate communications and media relations professionals as well as to advertising and PR agencies• Coordinated staff activities across multiple offices to ensure timely and accurate project delivery.• Utilized relevant technology solutions to manage client expectations and effectively respond to client and sales inquiries on a daily basis.• Interfaced with the President of Professional Services and other senior management in order to facilitate company initiatives, provide status updates, gather, analyze, summarize, and prepare recommendations and metrics to project future requirements and operating forecasts• Demonstrate knowledge of industry measurement standards, such as Arbitron (PPM, Diary, AQH, cume), Nielsen, SQAD, ComScore, Quantcast, Compete, and Google Analytics.Key Accomplishments:• Secured several 6 figure accounts by collaborating with sales team to demonstrate ability to deliver meaningful results to prospective clients; received “Customer Hero Award” for efforts• Standardized project workflow; implemented newer technologies to shrink data processing time by over 50% while reducing mistakes and increasing analytic capabilities of department• Provided Quality Analysis of internal data and systems, with feedback directed towards upper management

Generated media tracking reports, assisting companies to track their brand's visibility and valuation.

Scottsdale, Arizona, Us

Market research firm specializing in the pharmaceutical industry; Programmed market research studies using CFMC software

University Park, Pa, Us

Key Accomplishments:• As an eBusiness Coach for Lancaster Threaded Products, developed an eBusiness strategy including a new website with an online catalog and search engine optimizations which successfully expanded the company's business overseas for the first time.• For a major player in the Road Flare industry, conducted a S.W.O.T. analysis to aid the company in reactivating a shrinking segment of this company's market

Bethlehem, Pennsylvania, Us

Successfully constructed and supported a Web-based membership directory, incorporating unique membership structures to support 20,000+ contacts at 8 independent associations.• Developed normalized database structures, upsized to MS SQL Server. • Produced presentation to achieve executive buy-in.Key Accomplishments:• Collaborated with development team to resolve usability issues and maximize customer service while ensuring on-schedule/on-budget deliverables.• Integrated Cold Fusion, ASP and PHP application with IIS/site server and Lyris using LDAP and API calls; provided customers with a single login solution to access multiple systems.• Provided efficient Web-hosting support for association partners, instrumental in building goodwill between national and regional associations, as well as providing the groundwork for a cross-association membership directory.

Bethlehem, Pennsylvania, Us

Administered multi-unit, hybrid UNIX/NT system. Maintained Internet connectivity and provided Helpdesk support, user training and Web development services for over 2000 clients. Managed an intern.• Researched/purchased new and replacement hardware to optimize system availability.• Created Intranet website portal, converting from annual reports to ‘just-in-time’ electronic access, helping field staff make more effective decisions.Key Accomplishments:• Wrote a high-volume record-exporting program, reducing mailing list delivery from hours to seconds.• Developed Web-enabled databases for jobweb.org and careerplanit.org, allowing remote data-entry into Access databases.

Mba, Marketing, Ebusiness

B.S., Computer And Information Science