Account Development for merchandising solutions, space planning, new store support and custom in-store solutions for retail customers including: Corporate chains, thrift shops, cruiselines, C-stores, salons, museums, military commissaries, sporting arenas, university bookstores, resorts, hotels and fitness boutiques. Account Development Manager, Food Retail - Customers included:Kroger, Wegmans, Safeway, Albertsons, Publix, HE Butt, Chevron, BJ's, Singer Food Service. SPOC for all Food Retail Merchandising needs including large equipment, front and back of house, category resets, smallwares and center store.

Design holistic 360° brand experiences including competitive category audits, brand strategy, packaging, print, advertising, in-store-retail and digital. Collaborate on photo strategy, sourcing, facilitation and production.New Business Director - OMS Commercial Photography2015-2016Transformed top priority corporate client's studio business to increased double billings vs last year within first 6 months. Demonstrated expertise in identifying ways to win new business by researching photography, video and design trends and led pitch to food and beverage, home décor, medical, architecture, sporting goods and aviation clients.

GLOBAL DESIGN MANAGER, PET CARE l 2012 – 2015 Business acquired by Mars, Inc. 2015• Captained consumer-centered design thinking and insight driven global restage and brand expansion for Iams $2.8-billion brand, including architecture simplification, visual/verbal identities and in-store presence across North America, Latin America, Japan, and Western Europe to drive consumer loyalty, market share and revenue growth. Partnered with brand team to roll out new vision across all media. Responsible for >$1.5 MM annual budget including brand, packaging, in-store and photography.Led interview and hiring process.PRINCIPAL DESIGN MANAGER l 2008 - 2012• Led the brand vision, packaging and go-to-market design for North America Iamsand Eukanuba Pet Care brands. Partnered on all quantitative and qualitative consumer research and creation of category inspirational design targets.• Managed internal design team and external agency design and production teams.SHOPPER BASED DESIGN MANAGER, RETAIL INNOVATION l 2006 - 2008• Led design and budget of $3 MM Total Shopping Journey lab at Beckett Ridge Innovation Center. A customizable retail space centered around shopper behavior, trip drivers, targeted messaging and highlighted insight driven cross-category scale merchandising, adjacencies and plan-o-grams to drive impulse purchase retailer loyalty. Developed test market displays leading to national launches at Walmart, Target, CVS, Walgreens, Kroger, Safeway and Meijer.

• Provided leadership across the organization in developing, leading and presenting customer sessions in Total Shopping Journey Lab including leading 5-6 selling sessions per month.• Partnered with Shopper Based agency to develop test market displays, leading to national launch.

• Managed 10-15 person staff of designers including recruiting, hiring, talent reviews.• Design lead on new product innovation launches for Oral Care, Braun and Gillette brands. Researched product, packaging and display trends to initiate disruptive devices for in-store merchandising. Managed all projects concept to in-store.

• Served as design lead for clients including: ⎫ Parker Brothers⎫ Bauer Hockey ⎫ Ocean Spray⎫ Blue Cross Blue Shield⎫ Swix Sport⎫ Wendy’s⎫ Hasbro Games⎫ Etonic Golf⎫ Candela⎫ VeryFine Juice⎫ Veritas⎫ Authoria⎫ PartyLite⎫ Iron Mountain⎫ Fleet Bank