Diana Dobrin Email & Phone Number

Bucharest, Romania

Bucharest, Romania

﹒Defining strategic direction & identity for a new community for urban ecological transition﹒Planning and implementing comms for community engagement and development around urban regeneration﹒Facilitating creative workshops, participatory processes and public-private-nonprofit partnerships for local regeneration projects📂 Association for Urban Transition is a think-tank using interdisciplinary research, engagement and activation methods to further the study of urban topics.

Amsterdam, North Holland, Netherlands

﹒Project managed and delivered new product, service, and business strategy and innovation projects with a focus on tackling sustainable challenges and using design thinking methodology﹒Facilitated workshops to accelerate SDG adoption within businesses; training internal teams on circular economy for project delivery﹒Designed a large circular transformation for an extractive business: defined a circular economy strategy, innovated across the value chain, developed and experimented with a… Show more ﹒Project managed and delivered new product, service, and business strategy and innovation projects with a focus on tackling sustainable challenges and using design thinking methodology﹒Facilitated workshops to accelerate SDG adoption within businesses; training internal teams on circular economy for project delivery﹒Designed a large circular transformation for an extractive business: defined a circular economy strategy, innovated across the value chain, developed and experimented with a portfolio of circular business models & customer propositions﹒Designed a portfolio of fundraising propositions targeting affluent donor acquisition and retention for a global humanitarian charity, anchoring the go-to-market strategy and propositions in extensive qualitative and quantitative insight🖊️ Industries: Resources (Mining, Energy), FMCG, NGOs & Governing bodies📂 ?What If! help organisations across all industries to understand the human problems that underpin the challenges they face through an experimentation-led approach. Show less

London, England, United Kingdom

﹒Led multi-market projects involving study design for multiple data sources, integrating analysis with consulting expertise, defining growth strategies and delivering client workshops ﹒Defined the blueprint for a new sustainability offering that measures online trends and consumer perceptions of brand alignment against UN SDGs for strategy prioritisation﹒Facilitated the integration of Analytics digital solutions on public sector projects through study design for government tenders & new… Show more ﹒Led multi-market projects involving study design for multiple data sources, integrating analysis with consulting expertise, defining growth strategies and delivering client workshops ﹒Defined the blueprint for a new sustainability offering that measures online trends and consumer perceptions of brand alignment against UN SDGs for strategy prioritisation﹒Facilitated the integration of Analytics digital solutions on public sector projects through study design for government tenders & new proposals and cross-Kantar knowledge transfer﹒Trained new joiners on AI proprietary tech, coached junior analysts on live projects and improved the team infrastructure by designing new onboarding and resourcing processes⚙️ Social/search listening, NLP, Text analytics, Predictive equity, ROI/ROE, MMM🖊 Government, Public sector, Services, Sustainability📂 Analytics Practice blends human expertise, AI-powered analytics and technology to predict consumer behaviour and optimise priorities for growth. Show less

London, England, United Kingdom

﹒Lead analyst on brand, CX, media, innovation projects using structured/unstructured data *﹒Specialised in digital studies (social, search, clickstream) for innovation strategy (brand, product, service) based on audiences, consumer journeys/trends and category analysis﹒Project lead on pilot studies driving the creation of 2 new analytics offerings ** ﹒Consolidated the position of Analytics capabilities through thought leadership and cross-Kantar collaborations for new project… Show more ﹒Lead analyst on brand, CX, media, innovation projects using structured/unstructured data *﹒Specialised in digital studies (social, search, clickstream) for innovation strategy (brand, product, service) based on audiences, consumer journeys/trends and category analysis﹒Project lead on pilot studies driving the creation of 2 new analytics offerings ** ﹒Consolidated the position of Analytics capabilities through thought leadership and cross-Kantar collaborations for new project streams (Qual and Media) * Involved setup (research design, query/taxonomy writing), data analysis (QC, dashboard creation, data & trends exploration), delivery (insights & recommendations, presentations)** Involved collaboration with internal tech teams on R&D priorities, end-to-end project & client relationship management, full analysis and consulting on applicability🖊 Automotive, Beauty, Energy & Utilities, FMCG, Materials, Pharma, Telecoms, Tech📂 Analytics Practice blends human expertise, AI-powered analytics and technology to predict consumer behaviour and optimise priorities for growth. Show less

London, England, United Kingdom

﹒Project managed end-to-end multi-market studies liaising with panel providers & internal teams to deliver quantitative ad-hoc studies & brand trackers against budget/timeline﹒Performed brand study analysis, campaign measurements and marketing evaluations across a variety of advertiser, publisher and agency accounts﹒Applied knowledge of brand, media, analytics capabilities to improve team collaboration⚙️ Campaign measurement, Sampling research, Needscope, Usage & Atttitude📂… Show more ﹒Project managed end-to-end multi-market studies liaising with panel providers & internal teams to deliver quantitative ad-hoc studies & brand trackers against budget/timeline﹒Performed brand study analysis, campaign measurements and marketing evaluations across a variety of advertiser, publisher and agency accounts﹒Applied knowledge of brand, media, analytics capabilities to improve team collaboration⚙️ Campaign measurement, Sampling research, Needscope, Usage & Atttitude📂 Insights Division offers marcom, media, brand equity research solutions to support with brand growth. Show less

London, United Kingdom

﹒Delivered a study identifying B2B branding opportunities in the digital space for a Big 4 consultancy, based on analysing digital transformation solutions UK-based consultancies ﹒Contributed to shaping brand strategies across B2B and B2C accounts, consolidated knowledge of design processes for implementing strategies, and supported with preliminary research for new business proposals🖊 Business consulting, Culture, Education, Healthcare, Insurance📂 The Partners is now part of… Show more ﹒Delivered a study identifying B2B branding opportunities in the digital space for a Big 4 consultancy, based on analysing digital transformation solutions UK-based consultancies ﹒Contributed to shaping brand strategies across B2B and B2C accounts, consolidated knowledge of design processes for implementing strategies, and supported with preliminary research for new business proposals🖊 Business consulting, Culture, Education, Healthcare, Insurance📂 The Partners is now part of Superunion, a global brand agency with expertise in brand strategy, identity, communications, and brand management. Show less

Paris, France

﹒Developed brand and advertising strategies for B2C brands based on category analysis, brand positioning mapping and interview-based qualitative research﹒Delivered an analysis of CSR campaigns from French food brands and created a set of good communications practices for FMCG clients that I presented to the agency board﹒Shaped the rebranding strategy for a Parisian hotel with revised creative direction across all brand touchpoints of the customer journey, based on consumer trends and… Show more ﹒Developed brand and advertising strategies for B2C brands based on category analysis, brand positioning mapping and interview-based qualitative research﹒Delivered an analysis of CSR campaigns from French food brands and created a set of good communications practices for FMCG clients that I presented to the agency board﹒Shaped the rebranding strategy for a Parisian hotel with revised creative direction across all brand touchpoints of the customer journey, based on consumer trends and category analysis﹒Contributed to a thought leadership piece on the cultural trends shaping the food industry 🖊 FMCG, Hospitality, Luxury📂 Part of LOLA MullenLowe Paris, it is a creative and strategically driven advertising agency. Show less

London, United Kingdom

﹒Supported with research, analysis and ideation on various rebranding, brand extension or partnership strategies across automotive, fashion, FMCG, pharma accounts﹒Strengthened my competency with strategic planning tools by mapping brand positioning, identifying consumer/category trends, defining brand territories using 5C analysis

London, United Kingdom

Training project with modules on advertising expertise and one-week placement at BBH. ﹒Worked in teams on a Roundhouse Radio brief, created an integrated strategy, creative idea and potential creative executions and won the pitch to the client and agency mentors

Bucharest, Romania

﹒Supported strategy work through secondary research on consumer/shopping trends, brand positioning, competitor analysis and distilling cultural trends on an internal platform﹒Consolidated knowledge of planning frameworks, audience insight tools, creative briefs

Master'S Degree

Bachelor Of Arts - Ba

Erasmus

High School Diploma