David Díaz Martín Email & Phone Number

Barcelona, Cataluña / Catalunya, España

Processing all the agency's clientsSocial Media Ads data through Facebook BusinessMonthly, bimonthly and / or quarterly reports in addition to the annual reports for each client,with performative and strategic analysis according to the KPIs defined by the clients.Migration of data management and creation of Reports from the previous manual system implemented by the agency to Google Data Studio with SupermetricsDesign of reports and dashboards with appropriate graphics to aid understanding of the exposed data.

Barcelona, Cataluña / Catalunya, España

Social Media ManagementContent management for the Sneakers Magazine website in SpainSEO optimizationDesign and implementation of communication strategies to increase followers in the RRSS andweb trafficDesign and planning of advertising campaigns offered to clients such as Kappa and Diadora toweb and social media contentManaging collaborators / influencers for the web and / or magazineArticle writing and editorial

Tulum, Quintana Roo, México

Design and execution of Ads campaigns according to the client's KPIs: 100% of ticket sales per online channel and adjustment to budget for campaigns. Study for the expansion of new potential markets KPIs achieved: Sold Out achieved for both parties in a shorter period of time than the previous year, achieving a budget saving of 15%. Obtain a brand positioning in strategic markets for its expansion.

Barcelona Y Alrededores

Communication management for the different events and conferences Management of advertising in the national press, MUPIS, buses, billboards and radio ads Responsible for the modernization of corporate websites focused on improving the user experience and increasing traffic Press releasesDissemination of press releases in media and press agencies On-site actions with influencers from strategic sectors at each event

Barcelona Area, Spain

DESCRIPTION: Weekly Party and Festival in Mexico bt Cirque du Soleil IBIZA. DJAWARDS Best Night 2016.FREELANCE PROJECTAgree KPIs for Social Media (Pre-kickoff; Kickoff and post-kickoff) Social Media Strategy Pre-Kick off, kick-off and post-kick off Studies on User Persona and best segmentation of public in Social Media Design and execution of strategy for FB Ads, Instagram Ads with different objectives: Acquisition of Followers, creation of leads and viralization of contents; Ticket Sales "Design and execution of strategy FB Ads for strategic markets (Mexico, Germany)" KPIs achieved: 3k likes in FB Page 1st month (pre-kick off); Get prices for both the acquisition of likes and viralization of conten,t below the Benchmark; Relevant position in strategic markets for the brand. Relevant positioning in Instagram and Youtube. Creation of a hardcore community through FB Groups (Woomoon Community). Online tickets Sales.

Barcelona Area, Spain

Select the appropriate metrics and KPIs. Create metrics extraction flow Design and execute Inbound marketing actions A/B testing Analyze users feedback & tracking. Define User Funnel. (AARRR Diagram: Acquisition – Activation – Retention – Referral - Revenue) Implement ASO strategy in Google Play i iTunes Store. Create the flow communication pop-up and in-app notifications Designing campaigns to acquire users through external channels (Social Media, Newsletter, PR, etc.) Analyze results and create reports that help decision making Design and execute actions to get more users Create User Re-targeting actions Create Massive User Acquisition Campaigns in Strategic Markets

Illes Balears, España

Creation and development of communication strategies on social networksManage different profiles in Social Networks (Facebook + 230k fans, Twitter followers +30k)Plan and develop the new web radio considering usability issues for visitors and care for proper positioning websiteCreating a strategic plan to achieve the objectives of optimizing web branding and monetizing the webLaunching an online store. Agreements with distributors, creating eshopWriting content for the webAgreements and contracts with suppliers to obtain backlinks, content and productsDesign of marketable products for the webReporting and analysis results to design and plan strategies for action

Barcelona Y Alrededores, España

Itinerant festival of alternative music for new bands organized by ASACC Increase social networksCreation, management and maintenance of promotionsInteraction with stakeholders: public, bands and concert halls, to create an active community and high reputation through feedback contentPeriodic reports to analyse the status and impact of actionsImplementation of communication strategy and editorial calendarSegmentation content channels

Barcelona Y Alrededores, España

Company managing public services such as Bicing, Bizi y Bicibox.Implement strategies to optimize web content:-Development of an Editorial Calendar for Content-Selection of themes and style-Monitoring the use of the web to find the best way to get the content to the user.-ReportingSegmentation and specification of content depending on the channelMonitoring the results and review communication plan adapting it to the resultsSearch for new resources and applications to facilitate communication with usersActive monitoring brand for detecting incidents and appreciation of the brand online. Reporting. Creating communication protocols towards service users (incidents, emergencies, crisis, questions, queries, etc.)Technical maintenance of the website:-Taking care for the proper functioning of servers (active detection of potential problems, technical reports with service providers, implementation of improvements)-Manage technical issues -Monitoring security of the website and associated services

Barcelona Y Alrededores, España

·Manage Social Media accounts. ·Improving the content communication. ·Improving the communication between company & users. · Implementation of a communication and good manners protocol SEM/SMO. ·Reporting mètrics and anylisis of every SEM/SMO action.

Barcelona Y Alrededores, España

Falset, Tarragona

Hotel specialeses in Enotourism.Tasks performed as a freelance. o On-site web optimization for Improving SEO o Web Load Time Improvingo Code optimizationo Multi Language Optimization• Design and implement a Keywords Strategyo Increasing relevant contento Consistency using Keywordso Creating Strategy for best results on searcherso Continuous monitoring strategy. Monthly Reports.o Detect brand competidors. Study and Analysis• Social Marketing and Promotional activities for the brando Design of communication strategy to strengthen the brand in social networkso Design Promotional and marketing actions.

Barcelona

PROJECT AS A FREELANCE• Implement and design internal protocols to perform the tasks of the technical team. Creating tutorials for the use of the tools (productivity, internal communication, etc..)• Implement, monitor and maintain the system tools• Create strategic planning to achieve business goals in Web Development.• Strategy, monitoring and analysis of web usability focused to the end user.• SEO/SEM Manager.

Barcelona Y Alrededores, España

PROJECT AS A FREELANCEWorking in diferent B2B projects as freelance. · Creating and managing SEO and SEM strategies ·Creating Landing Pages on Facebook Fan Pages ·SEO & SEM analysis. · Partner Support for online marketing and social media strategies. ·Design email campaigns. ·Hosting & servers management. ·Monitoring marketing campaigns and actions. Monthly Reports. ·Web optimization for online marketing.·Web development and project management: Creating a Professional Community online:COL·LEGI D’ARQUITECTES DE CATALUNYA.

Barcelona Y Alrededores, España

HP Order Management, responsible for:Preparing the weekly KPI (key performance indicator) reporting on errors by third party, order volumes and website availablity/performance.Generating and evaluating, twice daily the orders in error report and actioning orders in error.Monitoring third party interfaces to idenify any potential issues related to order processing (Ingram Micro, PGS/VCP).Monitoring feeds, identifying any feed issues and acting to resolve any issues. Responding to and actioning HP staff tickets.Website Content Changes, via the Backoffice tool (administration tool). Responsible for:Control and management from Backoffice (administration tool) of the stores.Controling jobs and feeds for updating tasks of partners stores. Editing the HTML code on feeds.Monitoring the execution of the jobs and requesting the creation of new jobs.Fraud Management – responsible for:Reviewing orders that were pushed into the manual review queue for several e-commerce clients. Interfacing with several internal and internet based tools to evaluate the validity of orders. (CyberSource, 192.com, IP control, Credit Card control, etc)Working with the Fraud management team to recommend modifications to fraud rules in the system.Non HP Order Management – responsible for:Running a daily aged order report.Interfacing with GSI and third party logistics providers to action aged orders.Refunding customers upon returns.Monitoring Purchaser Order and Vendor Order Feeds between client and logistics vendors. Creating internal and partner facing documentation on the operation of Backoffice and Telesales applications. Documenting processes for new partners to train them on the Backoffice and frontend tools for controling and managing tasks of their stores.

Barcelona Y Alrededores, España

Daily maintenance of web content that includes: news writing and translation into English; upload photos and multimedia content, upload information and concert reviews. All using the cPanel administration tool.Administration of the eShop.Myspace Building and Maintenance: Design creation of all the myspaces of World Music Factory's artists as well as the Company myspace; updating the design and the content.Building and maintenance of LastFM channels for artists and company.Creation and maintenance of a video channel on youtube with uploading of concert audiovisual material and interviews with the artists of World Music Factory.Creating, editing and translation of press dossiers for artists, as well as updating both design and information from other dossiers that were already created.Supporting the maintenance and hosting of all the company domains in a Dedicated Server using Plesk 9.0.Editing of audiovisual materials for Internet use with Adobe Premiere CS3.Editing of audio materials for Internet use with Audacity.Software and hardware maintenance (intranet configuration, fix hardware and software problems, etc.).Press Office responsible for international fairs as WOMEX 08 and MIDEM 08, organizing and coordinating media interviews for artists and companies in the industry.Collaboration in production tasks for F de Flamenco Festival 2008 and also working as Road Manager in several concerts in Spain and outside Spain (Belgium).Creating and supervising the marketing campaign of the last single publicated by World Music Factory. Creation of the cover design and supervision and coordination of the single distribution for radios and press.

· Management Nitsa membership (Plastic card). New members, claims, monitoring, management database.Information about the activities of the Primavera Sound festival and Nitsa and [2] by managing mail festival information (questions, suggestions, complaints, artistic proposals, etc.)Drafting, layout and English translation of press kitsCreative Assistant and Production Assistant for the eidtion of the Primavera Sound Festival 2007.artists’ book· Logistic manager of merchandising of the festival: direct contact with the Tour Managers, stock control, budgeting, sales invoicing.· Filter proposals for concerts and Nitsa artists [2] room and Primavera Sound· Responsible for Kindergarten to Primavera Sound festival: Contact with artists and professional caregivers of children (musicians, entertainment groups); putting up the tent Kindergarten in the festival; performance monitoring service.· Responsible for the festival reception, performing tasks such as accreditation of workers, artists, etc. Coordinator of the information point of the festival last minute addition to the usual tasks of receipt.

Master, Especialización En Marketing Y Comunicación Digital

Mención, Periodismo

Filosofia, Licenciatura

Programming Analyst, Analista Programación