Diana Dunaj-Kullman Email and Phone Number
As an award-winning creative director and college-level writing instructor, I have 15+ years of experience helping national brands, agencies, and design consultancies develop impactful marketing campaigns that drive sales and compel audiences to take action. ๐๐ข๐ช ๐โ๐ ๐๐๐๐๐๐ฅ๐๐ก๐งโ ๐ ๐จ๐๐ง๐-๐ฃ๐๐๐ง๐๐ข๐ฅ๐ ๐๐๐ ๐ฃ๐๐๐๐ก ๐๐๐ฉ๐๐๐ข๐ฃ๐ ๐๐ก๐งI love the art and science of storytelling and can expertly weave it into a medium. Whether writing a feature article, concepting an integrated national advertising campaign, or crafting content for an app, I create copy that captures the audienceโs attention, aligns with brand strategy, and is designed to drive measurable results.โ ๐๐ฎ๐ ๐๐ก๐ ๐๐ฎ๐ ๐ช๐ฅ๐๐ง๐๐ก๐ ๐๐ก๐ ๐ฆ๐ง๐ฅ๐๐ง๐๐๐ฌHaving worked across various industriesโfrom healthcare and technology to tourism and educationโIโve built campaigns for diverse audiences in both B2B and B2C spaces. My ability to transform complex ideas into clear, engaging content while maintaining a consistent, compelling brand voice is a hallmark of my work.โ ๐๐๐จ๐๐๐ง๐๐ข๐ก๐๐ ๐ ๐๐ฅ๐๐๐ง๐๐ก๐ ๐ช๐ข๐ฅ๐๐ฆ๐๐ข๐ฃ๐ฆFor 5+ years, I served as an Adjunct Professor for two universities and created the course curriculum for writers from the ground up. Today, I provide hands-on, custom-tailored creative and writing workshops that train in-house marketing teams to improve the quality of creative output, streamline processes, and work effectively together. Courses include Copywriting, Social Media Marketing, Concept Development, Email Marketing, and Creative Brief Writing.๐๐ฅ๐๐๐ฆ ๐ข๐ ๐๐ซ๐ฃ๐๐ฅ๐ง๐๐ฆ๐๐๐๐ฌ ๐ฆ๐ง๐ฅ๐๐ก๐๐ง๐๐ฆ: Creative Direction โข Concepting โข Copywriting โข Video/TV Scripts โข Digital and Traditional Marketing and Advertising Integrated Campaigns โข Email Marketing โข Blogs โข Brand Voice โข SEO โข Content Strategy โข Social Media Marketing โข Experiential โข Web Content โข Direct Response โข Feature Articles โข App Writing โข Tradeshows โข Print Collateral โข Newsletters โข GenAI ๐๐ก๐๐จ๐ฆ๐ง๐ฅ๐๐๐ฆ: Hospitality โข Real Estate โข Finance โข Technology โข Higher Education โข Healthcare โข Gaming โข Government โข Tourism
Copy That Clicks, Llc
View- Website:
- ddkullman.com
- Employees:
- 2
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Creative Director CopyCopy That Clicks, LlcChandler, Az, Us -
Creative DirectorCopy That Clicks, Llc Jan 2001 - PresentPhoenix, Arizona, United StatesProvide marketing communications, business strategy, and creative consulting services, including developing on-brand content that educates and inspires audiences. Also conducts skill-building workshops for internal marketing departments. CLIENTS: Arizona State University, Sunstate Equipment Co., Widely Interactive, Sieb Agency, Reed-Hill Agency, National Bank of Arizona, Healthways Home Care Services, National Academy of Sports Medicine, Propeller Communicationsโค ๐๐ฅ๐๐๐ง๐๐ฉ๐ ๐ฆ๐ง๐ฅ๐๐ง๐๐๐๐ฆ๐ง โข ๐ฆ๐จ๐ก๐ฆ๐ง๐๐ง๐ ๐๐ค๐จ๐๐ฃ๐ ๐๐ก๐ง ๐๐ข:Cross-collaborate with stakeholders and partner with designers to create concepts and copy across digital and traditional channels for a rental equipment company with 100+ branches nationwide. โค ๐๐ฅ๐๐๐ง๐๐ฉ๐ ๐ช๐ฅ๐๐ง๐๐ฅ โข ๐๐ฅ๐๐ญ๐ข๐ก๐ ๐ฆ๐ง๐๐ง๐ ๐จ๐ก๐๐ฉ๐๐ฅ๐ฆ๐๐ง๐ฌ: Create content for ASU Enterprise Marketing Hub and University website pages and write copy for new affinity program app, Sun Devil Rewards, from the ground up, resulting in 45K app users in 1 year. โค ๐๐ฅ๐๐๐ง๐๐ฉ๐ ๐ช๐ฅ๐๐ง๐๐ฅ โข ๐ก๐๐ง๐๐ข๐ก๐๐ ๐๐๐๐๐๐ ๐ฌ ๐ข๐ ๐ฆ๐ฃ๐ข๐ฅ๐ง๐ฆ ๐ ๐๐๐๐๐๐ก๐: Develop promotional and nurture emails, web landing pages, and print ad campaign copy.โค ๐๐๐ข๐ฆ๐ง๐ช๐ฅ๐๐ง๐๐ฅ โข ๐ฃ๐ฅ๐ข๐ฃ๐๐๐๐๐ฅ ๐๐ข๐ ๐ ๐จ๐ก๐๐๐๐ง๐๐ข๐ก๐ฆ: Ghostwrite 50+ page quarterly magazine copy for dozens of community colleges, including conducting interviews, developing editorial content, and serving as editor-in-chief.โค ๐๐ฅ๐๐๐ง๐๐ฉ๐ ๐ช๐ข๐ฅ๐๐ฆ๐๐ข๐ฃ๐ฆ โข ๐ ๐จ๐๐ง๐๐ฃ๐๐ ๐๐๐๐๐ก๐ง๐ฆ: Provide hands-on, custom-tailored creative and writing workshops that train in-house marketing teams to improve quality of creative output, streamline processes, and effectively work together. ๐๐ข๐จ๐ฅ๐ฆ๐๐ฆ: Copywriting, Social Media Marketing, Concept Development, Email Marketing, and Creative Brief Writing -
Associate Creative Director / WriterNational University Jan 2022 - Nov 2023San Diego, California, United StatesLed internal copywriting team and developed concepts and copy for private, non-profit school focused on adult learners worldwide.โค Managed marketing department copywriting team consisting of 6 writers, including overseeing professional development. โค Championed the creation of first university-wide content style guide encompassing brand guidelines, grammar, and requirements to ensure consistent messaging across organization and clarify value propositions to internal stakeholders and students. โค Saved organization thousands of hours and millions of dollars in labor costs by: โข Pitching pilot project to streamline one-off social media posts into overarching social media strategy, working months in advance, and creating process to develop and A/B test copy and deploy 30-days-worth of posts in 1 click.โข Spearheading transition from waterfall to agile workflow process for creative department which significantly improved communications, streamlined workflows, shortened turnaround times, and decreased employee frustration. โค Led brand campaign rollout for new creative platform, โWhole Human Education,โ including developing all content and ensuring brand voice consistency across print, broadcast, and online media. -
Associate Creative Director / WriterUniversity Of Phoenix Dec 2018 - Jan 2022Phoenix, Arizona, United StatesPartnered with ACD Art Director to develop brand campaign initiatives, incorporating market research to develop compelling concepts and copy that promoted university.โค Oversaw social media writer and designer and helped creative directors with day-to-day management of department writers.โค Increased qualified leads and conversion rate by creating copy that resonated with students and alums and enhanced brand voice.โค Reached 1.7 million+ people with 8K monthly visits for blog articles by coordinating with content marketing, social, and PR teams to develop more effective digital strategy.โค Boosted universityโs stagnant Workforce Education revenue stream by establishing program look and feel, streamlining explanation of curriculum, and creating consistent messaging that appealed to Fortune 500 companies. -
Senior Communications DirectorEquality Health Dec 2017 - Dec 2018Phoenix, Arizona AreaProvided marketing for healthcare system start-up focused on improving care delivery for underserved populations through culturally sensitive programs designed to increase access, quality, and patient trust.โค Worked with C-suite to develop brand voice and tone and spearheaded creative direction, copywriting, and content organization of marketing materials, events, and more.โค Established key marketing and brand messaging for 6 separate divisions by collaborating with 13 top executives and PR head to understand business objectives and product offerings.โค Catapulted engagement 50% by overseeing social media writer and providing marketing strategy and direction for social posts. -
Adjunct FacultyGrand Canyon University Jan 2016 - Dec 2018Phoenix, Arizona AreaCreated and taught writing courses, including copywriting, PR, and business for design. -
Student Agency Marketing ManagerGrand Canyon University Mar 2017 - Dec 2017Phoenix, Arizona AreaOversee Student Ad Agency at Grand Canyon University, mentoring 14 student workers and doing new business development, proposals, client services, and invoicing. -
Immediate Past President & Current Board Member - Phoenix Ad ClubAmerican Advertising Federation Apr 2015 - Apr 2017Phoenix, Arizonaโค Served as President of Metro Phoenix, AAFโค Won โAd Person of the Yearโ in 2010โค Won 5 Gold ADDY Awards -
Senior CopywriterOff Madison Ave Jan 2016 - Mar 2017Phoenix, Arizona AreaProvided concepts and copywriting for an advertising agency focused on travel, tourism, and attractions across Arizona, targeting LA, Chicago, and Seattle markets.โค Raised unique visits to arizonaguide.com 17% by pioneering multimedia campaigns for the Arizona Office of Tourism, including TV spots, website, digital, social, events, and more.โค Wrote 3K-word feature articles promoting Arizona as tourism destination for Arizona Office of Tourism based on research.โค Raised online engagement 219% by merging print, outdoor advertising, and digital elements to devise innovative marketing content. โค Increased customer retention and repeat business 30% by establishing new brand messaging across platforms for 2 casino resorts. -
Adjunct FacultyArt Institute Of Phoenix Apr 2005 - Dec 2015Phoenix, Arizona AreaDeveloped course curriculum for writers, including copywriting, scriptwriting, writing for interactive media, and blog writing, and taught weekly classes โข Awarded โSenior Instructorโ title, 2010 -
Senior CopywriterZion & Zion Jan 2015 - Nov 2015Tempe, ArizonaInspired, motivated, and pushed creatives to go farther, faster. CLIENTS: Goodwill of Central Arizona, Barro's Pizza, Childhelpโค Increased donations 20% from the previous year by conceptualizing and executing Goodwill's Donation Drive campaign.โค Boosted Halloween sales 34% YoY by originating and executing integrated Halloween campaign for Goodwill that incorporated outdoor, digital, in-store signage, email, and TV.โค Developed new positioning and brand for TruckWorks, a regional B2B company, including logo, tagline, collateral, and website.โค Achieved 49.97% YOY revenue growth by creating an interactive virtual representation of client's manufacturing process and facility.โค Catapulted sales 17% by repositioning Shoppers Supply as true lifestyle brand via email marketing, print, and TV campaigns.โค Soared revenue 20% by leveraging TV spot to increase brand awareness.
Diana Dunaj-Kullman Education Details
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Marketing -
English -
Taught Copywriting And Advertising Courses
Frequently Asked Questions about Diana Dunaj-Kullman
What company does Diana Dunaj-Kullman work for?
Diana Dunaj-Kullman works for Copy That Clicks, Llc
What is Diana Dunaj-Kullman's role at the current company?
Diana Dunaj-Kullman's current role is Creative Director Copy.
What schools did Diana Dunaj-Kullman attend?
Diana Dunaj-Kullman attended Argosy University, Ottawa University, Art Institute Of Phoenix.
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