Diana Dunaj-Kullman

Diana Dunaj-Kullman Email and Phone Number

Creative Director Copy @ Copy That Clicks, LLC
Chandler, AZ, US
Diana Dunaj-Kullman's Location
Chandler, Arizona, United States, United States
About Diana Dunaj-Kullman

As an award-winning creative director and college-level writing instructor, I have 15+ years of experience helping national brands, agencies, and design consultancies develop impactful marketing campaigns that drive sales and compel audiences to take action. ๐—›๐—ข๐—ช ๐—œโ€™๐—  ๐——๐—œ๐—™๐—™๐—˜๐—ฅ๐—˜๐—ก๐—งโœ… ๐— ๐—จ๐—Ÿ๐—ง๐—œ-๐—ฃ๐—Ÿ๐—”๐—ง๐—™๐—ข๐—ฅ๐—  ๐—–๐—”๐— ๐—ฃ๐—”๐—œ๐—š๐—ก ๐——๐—˜๐—ฉ๐—˜๐—Ÿ๐—ข๐—ฃ๐— ๐—˜๐—ก๐—งI love the art and science of storytelling and can expertly weave it into a medium. Whether writing a feature article, concepting an integrated national advertising campaign, or crafting content for an app, I create copy that captures the audienceโ€™s attention, aligns with brand strategy, and is designed to drive measurable results.โœ… ๐—•๐Ÿฎ๐—– ๐—”๐—ก๐—— ๐—•๐Ÿฎ๐—• ๐—ช๐—ฅ๐—œ๐—ง๐—œ๐—ก๐—š ๐—”๐—ก๐—— ๐—ฆ๐—ง๐—ฅ๐—”๐—ง๐—˜๐—š๐—ฌHaving worked across various industriesโ€”from healthcare and technology to tourism and educationโ€”Iโ€™ve built campaigns for diverse audiences in both B2B and B2C spaces. My ability to transform complex ideas into clear, engaging content while maintaining a consistent, compelling brand voice is a hallmark of my work.โœ… ๐—˜๐——๐—จ๐—–๐—”๐—ง๐—œ๐—ข๐—ก๐—”๐—Ÿ ๐— ๐—”๐—ฅ๐—ž๐—˜๐—ง๐—œ๐—ก๐—š ๐—ช๐—ข๐—ฅ๐—ž๐—ฆ๐—›๐—ข๐—ฃ๐—ฆFor 5+ years, I served as an Adjunct Professor for two universities and created the course curriculum for writers from the ground up. Today, I provide hands-on, custom-tailored creative and writing workshops that train in-house marketing teams to improve the quality of creative output, streamline processes, and work effectively together. Courses include Copywriting, Social Media Marketing, Concept Development, Email Marketing, and Creative Brief Writing.๐—”๐—ฅ๐—˜๐—”๐—ฆ ๐—ข๐—™ ๐—˜๐—ซ๐—ฃ๐—˜๐—ฅ๐—ง๐—œ๐—ฆ๐—˜๐—ž๐—˜๐—ฌ ๐—ฆ๐—ง๐—ฅ๐—˜๐—ก๐—š๐—ง๐—›๐—ฆ: Creative Direction โ€ข Concepting โ€ข Copywriting โ€ข Video/TV Scripts โ€ข Digital and Traditional Marketing and Advertising Integrated Campaigns โ€ข Email Marketing โ€ข Blogs โ€ข Brand Voice โ€ข SEO โ€ข Content Strategy โ€ข Social Media Marketing โ€ข Experiential โ€ข Web Content โ€ข Direct Response โ€ข Feature Articles โ€ข App Writing โ€ข Tradeshows โ€ข Print Collateral โ€ข Newsletters โ€ข GenAI ๐—œ๐—ก๐——๐—จ๐—ฆ๐—ง๐—ฅ๐—œ๐—˜๐—ฆ: Hospitality โ€ข Real Estate โ€ข Finance โ€ข Technology โ€ข Higher Education โ€ข Healthcare โ€ข Gaming โ€ข Government โ€ข Tourism

Diana Dunaj-Kullman's Current Company Details
Copy That Clicks, LLC

Copy That Clicks, Llc

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Creative Director Copy
Chandler, AZ, US
Website:
ddkullman.com
Employees:
2
Diana Dunaj-Kullman Work Experience Details
  • Copy That Clicks, Llc
    Creative Director Copy
    Copy That Clicks, Llc
    Chandler, Az, Us
  • Copy That Clicks, Llc
    Creative Director
    Copy That Clicks, Llc Jan 2001 - Present
    Phoenix, Arizona, United States
    Provide marketing communications, business strategy, and creative consulting services, including developing on-brand content that educates and inspires audiences. Also conducts skill-building workshops for internal marketing departments. CLIENTS: Arizona State University, Sunstate Equipment Co., Widely Interactive, Sieb Agency, Reed-Hill Agency, National Bank of Arizona, Healthways Home Care Services, National Academy of Sports Medicine, Propeller Communicationsโžค ๐—–๐—ฅ๐—˜๐—”๐—ง๐—œ๐—ฉ๐—˜ ๐—ฆ๐—ง๐—ฅ๐—”๐—ง๐—˜๐—š๐—œ๐—ฆ๐—ง โ€ข ๐—ฆ๐—จ๐—ก๐—ฆ๐—ง๐—”๐—ง๐—˜ ๐—˜๐—ค๐—จ๐—œ๐—ฃ๐— ๐—˜๐—ก๐—ง ๐—–๐—ข:Cross-collaborate with stakeholders and partner with designers to create concepts and copy across digital and traditional channels for a rental equipment company with 100+ branches nationwide. โžค ๐—–๐—ฅ๐—˜๐—”๐—ง๐—œ๐—ฉ๐—˜ ๐—ช๐—ฅ๐—œ๐—ง๐—˜๐—ฅ โ€ข ๐—”๐—ฅ๐—œ๐—ญ๐—ข๐—ก๐—” ๐—ฆ๐—ง๐—”๐—ง๐—˜ ๐—จ๐—ก๐—œ๐—ฉ๐—˜๐—ฅ๐—ฆ๐—œ๐—ง๐—ฌ: Create content for ASU Enterprise Marketing Hub and University website pages and write copy for new affinity program app, Sun Devil Rewards, from the ground up, resulting in 45K app users in 1 year. โžค ๐—–๐—ฅ๐—˜๐—”๐—ง๐—œ๐—ฉ๐—˜ ๐—ช๐—ฅ๐—œ๐—ง๐—˜๐—ฅ โ€ข ๐—ก๐—”๐—ง๐—œ๐—ข๐—ก๐—”๐—Ÿ ๐—”๐—–๐—”๐——๐—˜๐— ๐—ฌ ๐—ข๐—™ ๐—ฆ๐—ฃ๐—ข๐—ฅ๐—ง๐—ฆ ๐— ๐—˜๐——๐—œ๐—–๐—œ๐—ก๐—˜: Develop promotional and nurture emails, web landing pages, and print ad campaign copy.โžค ๐—š๐—›๐—ข๐—ฆ๐—ง๐—ช๐—ฅ๐—œ๐—ง๐—˜๐—ฅ โ€ข ๐—ฃ๐—ฅ๐—ข๐—ฃ๐—˜๐—Ÿ๐—Ÿ๐—˜๐—ฅ ๐—–๐—ข๐— ๐— ๐—จ๐—ก๐—œ๐—–๐—”๐—ง๐—œ๐—ข๐—ก๐—ฆ: Ghostwrite 50+ page quarterly magazine copy for dozens of community colleges, including conducting interviews, developing editorial content, and serving as editor-in-chief.โžค ๐—–๐—ฅ๐—˜๐—”๐—ง๐—œ๐—ฉ๐—˜ ๐—ช๐—ข๐—ฅ๐—ž๐—ฆ๐—›๐—ข๐—ฃ๐—ฆ โ€ข ๐— ๐—จ๐—Ÿ๐—ง๐—œ๐—ฃ๐—Ÿ๐—˜ ๐—–๐—Ÿ๐—œ๐—˜๐—ก๐—ง๐—ฆ: Provide hands-on, custom-tailored creative and writing workshops that train in-house marketing teams to improve quality of creative output, streamline processes, and effectively work together. ๐—–๐—ข๐—จ๐—ฅ๐—ฆ๐—˜๐—ฆ: Copywriting, Social Media Marketing, Concept Development, Email Marketing, and Creative Brief Writing
  • National University
    Associate Creative Director / Writer
    National University Jan 2022 - Nov 2023
    San Diego, California, United States
    Led internal copywriting team and developed concepts and copy for private, non-profit school focused on adult learners worldwide.โžค Managed marketing department copywriting team consisting of 6 writers, including overseeing professional development. โžค Championed the creation of first university-wide content style guide encompassing brand guidelines, grammar, and requirements to ensure consistent messaging across organization and clarify value propositions to internal stakeholders and students. โžค Saved organization thousands of hours and millions of dollars in labor costs by: โ€ข Pitching pilot project to streamline one-off social media posts into overarching social media strategy, working months in advance, and creating process to develop and A/B test copy and deploy 30-days-worth of posts in 1 click.โ€ข Spearheading transition from waterfall to agile workflow process for creative department which significantly improved communications, streamlined workflows, shortened turnaround times, and decreased employee frustration. โžค Led brand campaign rollout for new creative platform, โ€œWhole Human Education,โ€ including developing all content and ensuring brand voice consistency across print, broadcast, and online media.
  • University Of Phoenix
    Associate Creative Director / Writer
    University Of Phoenix Dec 2018 - Jan 2022
    Phoenix, Arizona, United States
    Partnered with ACD Art Director to develop brand campaign initiatives, incorporating market research to develop compelling concepts and copy that promoted university.โžค Oversaw social media writer and designer and helped creative directors with day-to-day management of department writers.โžค Increased qualified leads and conversion rate by creating copy that resonated with students and alums and enhanced brand voice.โžค Reached 1.7 million+ people with 8K monthly visits for blog articles by coordinating with content marketing, social, and PR teams to develop more effective digital strategy.โžค Boosted universityโ€™s stagnant Workforce Education revenue stream by establishing program look and feel, streamlining explanation of curriculum, and creating consistent messaging that appealed to Fortune 500 companies.
  • Equality Health
    Senior Communications Director
    Equality Health Dec 2017 - Dec 2018
    Phoenix, Arizona Area
    Provided marketing for healthcare system start-up focused on improving care delivery for underserved populations through culturally sensitive programs designed to increase access, quality, and patient trust.โžค Worked with C-suite to develop brand voice and tone and spearheaded creative direction, copywriting, and content organization of marketing materials, events, and more.โžค Established key marketing and brand messaging for 6 separate divisions by collaborating with 13 top executives and PR head to understand business objectives and product offerings.โžค Catapulted engagement 50% by overseeing social media writer and providing marketing strategy and direction for social posts.
  • Grand Canyon University
    Adjunct Faculty
    Grand Canyon University Jan 2016 - Dec 2018
    Phoenix, Arizona Area
    Created and taught writing courses, including copywriting, PR, and business for design.
  • Grand Canyon University
    Student Agency Marketing Manager
    Grand Canyon University Mar 2017 - Dec 2017
    Phoenix, Arizona Area
    Oversee Student Ad Agency at Grand Canyon University, mentoring 14 student workers and doing new business development, proposals, client services, and invoicing.
  • American Advertising Federation
    Immediate Past President & Current Board Member - Phoenix Ad Club
    American Advertising Federation Apr 2015 - Apr 2017
    Phoenix, Arizona
    โžค Served as President of Metro Phoenix, AAFโžค Won โ€œAd Person of the Yearโ€ in 2010โžค Won 5 Gold ADDY Awards
  • Off Madison Ave
    Senior Copywriter
    Off Madison Ave Jan 2016 - Mar 2017
    Phoenix, Arizona Area
    Provided concepts and copywriting for an advertising agency focused on travel, tourism, and attractions across Arizona, targeting LA, Chicago, and Seattle markets.โžค Raised unique visits to arizonaguide.com 17% by pioneering multimedia campaigns for the Arizona Office of Tourism, including TV spots, website, digital, social, events, and more.โžค Wrote 3K-word feature articles promoting Arizona as tourism destination for Arizona Office of Tourism based on research.โžค Raised online engagement 219% by merging print, outdoor advertising, and digital elements to devise innovative marketing content. โžค Increased customer retention and repeat business 30% by establishing new brand messaging across platforms for 2 casino resorts.
  • Art Institute Of Phoenix
    Adjunct Faculty
    Art Institute Of Phoenix Apr 2005 - Dec 2015
    Phoenix, Arizona Area
    Developed course curriculum for writers, including copywriting, scriptwriting, writing for interactive media, and blog writing, and taught weekly classes โ€ข Awarded โ€œSenior Instructorโ€ title, 2010
  • Zion & Zion
    Senior Copywriter
    Zion & Zion Jan 2015 - Nov 2015
    Tempe, Arizona
    Inspired, motivated, and pushed creatives to go farther, faster. CLIENTS: Goodwill of Central Arizona, Barro's Pizza, Childhelpโžค Increased donations 20% from the previous year by conceptualizing and executing Goodwill's Donation Drive campaign.โžค Boosted Halloween sales 34% YoY by originating and executing integrated Halloween campaign for Goodwill that incorporated outdoor, digital, in-store signage, email, and TV.โžค Developed new positioning and brand for TruckWorks, a regional B2B company, including logo, tagline, collateral, and website.โžค Achieved 49.97% YOY revenue growth by creating an interactive virtual representation of client's manufacturing process and facility.โžค Catapulted sales 17% by repositioning Shoppers Supply as true lifestyle brand via email marketing, print, and TV campaigns.โžค Soared revenue 20% by leveraging TV spot to increase brand awareness.

Diana Dunaj-Kullman Education Details

Frequently Asked Questions about Diana Dunaj-Kullman

What company does Diana Dunaj-Kullman work for?

Diana Dunaj-Kullman works for Copy That Clicks, Llc

What is Diana Dunaj-Kullman's role at the current company?

Diana Dunaj-Kullman's current role is Creative Director Copy.

What schools did Diana Dunaj-Kullman attend?

Diana Dunaj-Kullman attended Argosy University, Ottawa University, Art Institute Of Phoenix.

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