Diana Dunaj-Kullman Email & Phone Number

Chandler, Az, Us

Phoenix, Arizona, United States

Provide marketing communications, business strategy, and creative consulting services, including developing on-brand content that educates and inspires audiences. Also conducts skill-building workshops for internal marketing departments. CLIENTS: Arizona State University, Sunstate Equipment Co., Widely Interactive, Sieb Agency, Reed-Hill Agency, National Bank of Arizona, Healthways Home Care Services, National Academy of Sports Medicine, Propeller Communications➤ 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗦𝗧 • 𝗦𝗨𝗡𝗦𝗧𝗔𝗧𝗘 𝗘𝗤𝗨𝗜𝗣𝗠𝗘𝗡𝗧 𝗖𝗢:Cross-collaborate with stakeholders and partner with designers to create concepts and copy across digital and traditional channels for a rental equipment company with 100+ branches nationwide. ➤ 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗪𝗥𝗜𝗧𝗘𝗥 • 𝗔𝗥𝗜𝗭𝗢𝗡𝗔 𝗦𝗧𝗔𝗧𝗘 𝗨𝗡𝗜𝗩𝗘𝗥𝗦𝗜𝗧𝗬: Create content for ASU Enterprise Marketing Hub and University website pages and write copy for new affinity program app, Sun Devil Rewards, from the ground up, resulting in 45K app users in 1 year. ➤ 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗪𝗥𝗜𝗧𝗘𝗥 • 𝗡𝗔𝗧𝗜𝗢𝗡𝗔𝗟 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 𝗢𝗙 𝗦𝗣𝗢𝗥𝗧𝗦 𝗠𝗘𝗗𝗜𝗖𝗜𝗡𝗘: Develop promotional and nurture emails, web landing pages, and print ad campaign copy.➤ 𝗚𝗛𝗢𝗦𝗧𝗪𝗥𝗜𝗧𝗘𝗥 • 𝗣𝗥𝗢𝗣𝗘𝗟𝗟𝗘𝗥 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗖𝗔𝗧𝗜𝗢𝗡𝗦: Ghostwrite 50+ page quarterly magazine copy for dozens of community colleges, including conducting interviews, developing editorial content, and serving as editor-in-chief.➤ 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗪𝗢𝗥𝗞𝗦𝗛𝗢𝗣𝗦 • 𝗠𝗨𝗟𝗧𝗜𝗣𝗟𝗘 𝗖𝗟𝗜𝗘𝗡𝗧𝗦: Provide hands-on, custom-tailored creative and writing workshops that train in-house marketing teams to improve quality of creative output, streamline processes, and effectively work together. 𝗖𝗢𝗨𝗥𝗦𝗘𝗦: Copywriting, Social Media Marketing, Concept Development, Email Marketing, and Creative Brief Writing

San Diego, California, United States

Led internal copywriting team and developed concepts and copy for private, non-profit school focused on adult learners worldwide.➤ Managed marketing department copywriting team consisting of 6 writers, including overseeing professional development. ➤ Championed the creation of first university-wide content style guide encompassing brand guidelines, grammar, and requirements to ensure consistent messaging across organization and clarify value propositions to internal stakeholders and students. ➤ Saved organization thousands of hours and millions of dollars in labor costs by: • Pitching pilot project to streamline one-off social media posts into overarching social media strategy, working months in advance, and creating process to develop and A/B test copy and deploy 30-days-worth of posts in 1 click.• Spearheading transition from waterfall to agile workflow process for creative department which significantly improved communications, streamlined workflows, shortened turnaround times, and decreased employee frustration. ➤ Led brand campaign rollout for new creative platform, “Whole Human Education,” including developing all content and ensuring brand voice consistency across print, broadcast, and online media.

Phoenix, Arizona, United States

Partnered with ACD Art Director to develop brand campaign initiatives, incorporating market research to develop compelling concepts and copy that promoted university.➤ Oversaw social media writer and designer and helped creative directors with day-to-day management of department writers.➤ Increased qualified leads and conversion rate by creating copy that resonated with students and alums and enhanced brand voice.➤ Reached 1.7 million+ people with 8K monthly visits for blog articles by coordinating with content marketing, social, and PR teams to develop more effective digital strategy.➤ Boosted university’s stagnant Workforce Education revenue stream by establishing program look and feel, streamlining explanation of curriculum, and creating consistent messaging that appealed to Fortune 500 companies.

Phoenix, Arizona Area

Provided marketing for healthcare system start-up focused on improving care delivery for underserved populations through culturally sensitive programs designed to increase access, quality, and patient trust.➤ Worked with C-suite to develop brand voice and tone and spearheaded creative direction, copywriting, and content organization of marketing materials, events, and more.➤ Established key marketing and brand messaging for 6 separate divisions by collaborating with 13 top executives and PR head to understand business objectives and product offerings.➤ Catapulted engagement 50% by overseeing social media writer and providing marketing strategy and direction for social posts.

Phoenix, Arizona Area

Created and taught writing courses, including copywriting, PR, and business for design.

Phoenix, Arizona Area

Oversee Student Ad Agency at Grand Canyon University, mentoring 14 student workers and doing new business development, proposals, client services, and invoicing.

Phoenix, Arizona

➤ Served as President of Metro Phoenix, AAF➤ Won “Ad Person of the Year” in 2010➤ Won 5 Gold ADDY Awards

Phoenix, Arizona Area

Provided concepts and copywriting for an advertising agency focused on travel, tourism, and attractions across Arizona, targeting LA, Chicago, and Seattle markets.➤ Raised unique visits to arizonaguide.com 17% by pioneering multimedia campaigns for the Arizona Office of Tourism, including TV spots, website, digital, social, events, and more.➤ Wrote 3K-word feature articles promoting Arizona as tourism destination for Arizona Office of Tourism based on research.➤ Raised online engagement 219% by merging print, outdoor advertising, and digital elements to devise innovative marketing content. ➤ Increased customer retention and repeat business 30% by establishing new brand messaging across platforms for 2 casino resorts.

Phoenix, Arizona Area

Developed course curriculum for writers, including copywriting, scriptwriting, writing for interactive media, and blog writing, and taught weekly classes • Awarded “Senior Instructor” title, 2010

Tempe, Arizona

Inspired, motivated, and pushed creatives to go farther, faster. CLIENTS: Goodwill of Central Arizona, Barro's Pizza, Childhelp➤ Increased donations 20% from the previous year by conceptualizing and executing Goodwill's Donation Drive campaign.➤ Boosted Halloween sales 34% YoY by originating and executing integrated Halloween campaign for Goodwill that incorporated outdoor, digital, in-store signage, email, and TV.➤ Developed new positioning and brand for TruckWorks, a regional B2B company, including logo, tagline, collateral, and website.➤ Achieved 49.97% YOY revenue growth by creating an interactive virtual representation of client's manufacturing process and facility.➤ Catapulted sales 17% by repositioning Shoppers Supply as true lifestyle brand via email marketing, print, and TV campaigns.➤ Soared revenue 20% by leveraging TV spot to increase brand awareness.

Mba, Marketing

Received M.B.A. with an emphasis in marketing

B.A., English

Emphasis in Secondary Education

Taught Copywriting And Advertising Courses

Activities and Societies: Senior Instructor - Titling DesignationAdjunct faculty member teaching in the Advertising and Graphic Design.