Ddn - Doorstep Distribution Network Email & Phone Number

Pakistan

Sukkur, Sindh, Pakistan

PROFILE: DDN - DOORSTEP Distribution Network (Website: www.ddn.strikingly.com)At DDN, we are extremely selective in our choice of trading partners. As a result, the company has established a first-class track record for stable, consistent product & service supply. Much of this success is based on unfailing insistence to support only major brands in selected product categories, resulting in excellent relationships with vendors; fully equipped to serve the immediate & long-term sales & distribution objectives of its principals;DDN has a strong sales & distribution infrastructure; which offers a diversified range of FMCG products that meet your everyday needs;DDN has technically competent sales staff, who are highly trained on the brands which DDN offers, our sales staff are complemented by a team of technical staff who work with, and configure products on a daily basis; “Helping Our Customers to Help Their Customers” is our motto. We strive to achieve this goal by building close relationships with our business partners, assisting them in relationship building with vendors to achieve great pricing and product delivery for their customers. We provide product training and skills transfer for our customers to ensure that they become self-sufficient on an on-going basis;At DDN, we manage our stock holding according to current industry & project requirements, thus enabling immediate delivery to our business partners for well-planned forecast roll outs;DDN has a multi-cultural staff profile aimed at empowering and transferring skills to previously disadvantaged sectors of the population, enabling them to achieve their potential without prejudice or hindrance;

Sukkur (Sindh)

PROFILE: DDN - DOORSTEP Distribution NetworkDDN is devoted to provide outstanding service to its principals & customers & is able to obtain a vast reservoir of knowledge, experience & resources;DDN has strong focus on understanding its principal`s business needs & providing a value-added services through market development, communication, engagement, strong working relationships & efficient business management solutions;DDN is closely involved with day-to-day operations, & big enough to provide the full range of services that its principals expect;distribution operating models are designed to deliver fast track services to our customers with customer-friendly approach and innovative IT infrastructure;DDN has an appropriate capable distribution staff with proper warehousing facility and competent sales, distribution, admin and logistics personnel;DDN has well equipped sales and distribution office, the principal's personnel can use DDL Network as a base and receive administrative assistance for their business operations;The DDN principals are provided access to daily up-dated information on area wise sales and stock levels - invaluable for marketing and sales promotion campaigns etc;We look forward to being of service to your company and staff and developing a successful and mutually beneficial relationship.SUCCESS FACTORS: DDN - DOORSTEP Distribution NetworkHaving up-to-date information about (own company & competitor): products, services, infrastructure, resources, environment, policies & principles.Appointment of professional sub-distributors, sales personnel and other staff.Town wise data collection: category/industry wise biz (volume & value) % contributions.Town wise forecasting of our categories & brands with their share to be captured.Town wise own (category, brand & channel) target split on monthly, quarterly & annual basis & strategy to be implemented.Resource deployment: (Town, Distributor & Outlet section) wise.

Sukkur (Sindh)

SUCCESS FACTORS: DDN - DOORSTEP Distribution NetworkDistributor ROI analysis & action plan to improve it.Timely replacement of the weaker distributors & field force.Ensure the required infrastructure well in time to run the business smoothly.List of (W/s., retail, key A/c. institute etc) outlets with their biz. contribution.Market survey to build the outlet sections / routes / allocations of vehicles, salesmen, drivers, deliverymen etc.Training & coaching of sales force & distributors on-going……Planning & execution of ATL & BTL activities: (Advertisement, Trade & Consumer promotions etc).Record of own & competitor brand promotions.ASMs & TSOs quarterly objectives & MTD achievement analysis.Daily, weekly, monthly & quarterly monitoring of the operations, activities & sales targets to achieve the bottom line results.SALES & DISTRIBUTION MANAGEMENT: DDN - DOORSTEP Distribution NetworkWe have a dedicated and trained sales team, delivering our products, and making sure that our products are available at every market location. As apart of our strategy, we define the requirements to effectively operate in desired channels and develop responsive supply chain programs to maximize the distribution channel's end-market impact and efficiency.Distribution channels:RetailThe retail channels includes all types of shops and stores like (Kiryana, General , Grocery, Medical, Super ) Stores and (Bakery , Cosmetic, Electronics) Shops etc.Whole SalesIt covers various types of whole sellers of the location.InstitutionsIt includes C S D stores, Utility Stores, Army Welfare Shops, Hospitals, Educational Institutes and HoReCa etc.Sub DistributorsIn remote areas where quantity of sales does not justify an extensive distribution network, we appoint reputable Sub-Distributors and monitor their activities. Rural Coverage Programme - RCPDDN's Rural program will covers villages in the near future.

Sukkur (Sindh)

SALES & DISTRIBUTION MANAGEMENT: DDN - DOORSTEP Distribution NetworkThe approximately population of Rural areas are 100 million i.e. 67% of Pakistan's population.The village is an area that does not have Corporation, Municipal Committee and Town Committee.The village is an area that does not have Corporation, Municipal Committee / Town Committee. There is no concept of Market place. Generally there are 1 or 2 big outlets (shops) in every village and number of small outlets. Our objectives are to:Increase SalesBy covering more villagesBy owing the storesGetting Retailers EndorsementChange HabitsMove products up in the priority listGenerate brand loyaltyCreate awareness about qualityOPERATIONAL EXCELLENCE: DDN - DOORSTEP Distribution NetworkRe-Validate: Re-organize sectional structure. Retail Universe Retail Coverage Resource Deployment Outlet Load Factor (40-50) outlets per route/sectionAdjust coverage frequencies: Weekly/Fortnightly/MonthlyFocus on productivity & drop sizeMonitor & improve sales by channel: Retail, W/S Key A/c, InstitutionsEffective Execution Incentives for Deliverymen to minimize the stock returns.Monthly “Best Execution Certificate Award” for delivery man tend to competitive environment & to keep them impel during the journey of Good to Great! Low Cost Unit / Vehicle: Induction in the lower profile shops.MERCHANDISING STRATEGIES: DDN - DOORSTEP Distribution NetworkImplementation of marketing & other promotional activities.Coverage Extension PlanDevelop new outletsAgreements with selected / potential tradersStrategic visibility – In-store executionSKU wise depth & width of stockSelling the benefits & features of our brandsConsistent through-put outletsEffective POS Utilization:Increase the span of POS by outletSessions on POS utilizationCreativity-InnovationShow windows of top Merchandizing OutletsIdentifying & Suggesting Outlet Branding Options Follow-up Visit PlanTo uplift Merchandising standards

Sukkur (Sindh)

MERCHANDISING STRATEGIES: DDN - DOORSTEP Distribution NetworkTarget would be high throughput outletsExclusive merchandisers for these outletsVisit frequency is twice in a weekKeep a vigilant eye on competitor activities & act effective counter measures.MARKET COVERAGE: DDN - DOORSTEP Distribution NetworkMarket penetration & new channel building.Channel wise outlets list & potential.Channel wise sections / routes & targets.(Channel/Section/category) wise salesmenRoute / section wise sales record.Vehicle wise sales record.Bi weekly, weekly, fortnightly & monthly coverage.Oversee efficiency & effectiveness of SKU wise order booking & distribution of stocks.Relationships with distributors, sub-distributors, traders & consumers.Ensure SKU wise availability & visibility.MONITORING & EVALUATION: DDN - DOORSTEP Distribution NetworkRegular (distributor & market) visits to ensure execution of strategies.Planning, monitoring & analyzing (daily, weekly, monthly & quarterly) sales, distribution & operational activities. Ensure timely recovery of payments from customers.DATA MANAGEMENT SYSTEMS: DDN - DOORSTEP Distribution NetworkDDN has embarked on deploying an automation database management system (DBMS) which is a collection of programs that enables us to store, modify, and extract information from a database.Our state of the art ERP system helps us do our business efficiently by providing analytical reports from data which enable our principals to understand the buying pattern, behavior of customers & market trends.(DBMS) is a comprehensive sales & inventory management system for effective & efficient solutions to increase operational excellence & overall productivity of business. (DBMS) is a reliable & efficient, control bound & authentic claims processing & credit receivable system. It will improve our customer service & distribution by providing real-time data thus ensuring on-time deliveries.