I lead a team of Product Managers and technical Product Owners, responsible for a $200M+ portfolio of credit and non-credit marketing products servicing multiple industries including: financial services, telecommunications, retail, CPG, insurance, entertainment and media. My team is responsible for vision, strategy, roadmaps, competitive intelligence, pricing and internal solution education. We partner with engineers in an agile development environment and collaborate with product marketing to craft the GTM strategy, positioning and messaging.Over the past few years, I have been heavily involved with M&A assessment and integrating TransUnion's four marketing acquisitions. My focus is on creating the overall vision and strategy, rationalizing the product portfolio, advancing product capabilities, and insuring that we have standardized, repeatable products and processes that scale.

TruSignal is a predictive analytics and big data company. We are experts in using 1P and 3P data, machine learning, and predictive marketing to fuel digital marketing campaigns. TruSignal partners with data providers, media companies, DSP's and digital audience hubs to help power their custom, people-based lookalikes, consumer insight dashboards, and bid-price optimization strategies.As President and CEO of this venture-backed startup, I was responsible for fund raising, corporate strategy & vision, company culture, resource allocation, board engagement, and management team efficacy. Within 1.5 years of becoming CEO, I engineered TruSignal to be EBIDTA positive with a successful acquisition by TransUnion, and a 6x ROI to investors.We surpassed our acquisition earn-out projections, and members of the TruSignal management team now have leadership roles at TransUnion.

eBureau provides predictive scoring and information services that improve the outcomes of marketing & lead generation, credit risk management, fraud prevention and receivables management efforts.

Consulting projects for early stage online ventures

P&L responsibility for Adteractive with a cross-functional team of 50+.